Karin Busch Zetterberg
is a Swedish sociologist, educated at the universities of Uppsala, Tübingen, Leicester
and Stanford. She has been the managing director of the
well-known research firms Sifo Samhälle AB and Demoskop AB. She is now a partner in ValueScope AB.
Karin Busch Zetterberg is active in the affairs of market research both in her native Sweden and internationally. She has been a board member (1989-94) of ESOMAR (The European Society for Opinion and Marketing Research).
She has trained many market researchers. 1995-99 she was responsible for the courses
in market research at the City University in Stockholm.
You can reach her at karin.busch@valuescope.com
or karinbusch@hotmail.com
Karin Busch Zetterberg has written numerous texts based on interview surveys. Among them are:
| A monograph entitled Civilsamhället i socialstaten, published 1996 by the City University Press, Stockholm, deals with private transfers and private care in a nation in which the government runs a comprehensive welfare system. A summary in English is available from ValueScope AB. |
| A government report, Motion och idrott 1997, (available as an Acrobate file from the Swedish government). |
Both are based on surveys analyzed at the facilities of ValueScope AB.