The Many-Splendored Society. Book 3. "Fuelled by Symbols".

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THE MANY-SPLENDORED SOCIETY

by Hans L Zetterberg

© The author.

Table of Content.

 

 

Chapters with links are ready for citation and for vetting and comments by email to the author

Preface

Surrounded by Symbols
Volume 1: Published in August 2009.

Introduction: Layman's Society and Beyond

1. The Spell of Augustus

2. The Proper Study of Mankind

3. Language and Its Distortions

4. Vibrations in Symbolic Environments

5. Linguistic Forms and Usages

 

Book 2:

An Edifice of Symbols

Introduction: Finding the Social Order

5. Encounters and their Structuration

6. Organizations, Networks, and Media

7. Cardinal Values and their Societal Realms

8. Societal Realms and their Functions

9. Stratification, Rationality, and Spontaneous Orders in Societal Realms

 

Book 3:

Fuelled by Symbols

Introduction: Do it with Justifying and Impelling Words

10. Vocabularies of Justification

11. Vocabularies of Regulation

12. Vocabularies of Likes and Dislikes

13. Vocabularies of Identities

14. Vocabularies of Honor

15. Vocabularies Supporting Self-Images and Order

16. Vocabularies Coping with Degrading

17. Justifying and Impelling Vocabularies Writ Large: Conscience, Religion, and Non-Violence

Book 4:

Knowledge and Beauty

18. The Realm of Science: A Search for Knowledge
19. The Realm of Art: A Search for Beauty

Book 5:
Wealth and Sacredness

20. The Realm of Economy: A Search for Riches

21. The Realm of Religion: A Search for the Sacred

Book6:

Order and Virtue

22. The Realm of the Body Politic: A Search for Order

23. The Realm of Morality: A Search for Virtue

24. On the Dynamics of Realms: Ambitions for National Hegemony and Global Reach

 

Book 7:

Life and the Good Life

Introduction: Society's Coping

25. Household and Family

26. Age and Life Stages

 

 

Appendices:

A. Methodological Notes

B. A Schema Evolves

C. Some Terms and Propositions

 

Bibliography  

 

   

 

Book 3.

Fuelled by Symbols

Introduction to Book 3. Do it with Justifying and Impelling Words

Social encounters are the settings for our verbal exchanges. In the following chapters we shall analyze some important vocabularies that are used in encounters to shape, maintain, and change society. The phrase "vocabularies of motives" was to my knowledge, first used in social science by the young C. Wright Mills (1940). They are small sets of words with big consequences. I suggest that they are of two different kinds. We use 'vocabularies of justifications' to motivate our own actions. 'Impelling vocabularies' are what others use to motivate us. These two categories of vocabularies represent enormous forces in shaping man's existence. The leverage of these small sets of words fascinates and mystifies. They represent the overwhelming power of the language brain. Superficially it may seem that impelling vocabularies are stronger than justifying vocabularies, but solid actions can often rely on joint operation by both (Chapter 17).

BIO  The human language has a very short evolutionary history, less than 100.000 years. "The faculty of language is the product of (at most) one (or two) evolutionary innovations which, combined with cognitive resources available before the changes, leads to language" (Hornstein 2009, p. 4). Thus mankind’s conscious codification of existence by its language brain is only one part of the codes that govern society. Some beliefs, values, and commandments were there before the stone tablets. Some commandments may have been obeyed even before they had been formulated in words; in those cases it can then be said that the rule precedes its decree.

There is no monopoly for the justifying and impelling vocabularies in shaping human life. Bodily spontaneities accompanied by lusts or pains have their given roles. We know from Figure 1.2 in Book 1, Surrounded by Symbols, that they are many: Birth, growth, decay, and death; sexual maturation; bodily prowess; marking territory; finding, building, and maintaining shelter; seeking nourishment; eating and drinking; maintaining body temperature; urination and defecation; cleanliness; resting and sleeping; playing and dancing; courtship and mating; caring for and protecting offspring; aggression and establishing pecking order; flight and migration; violence, and many others.

We shall not join the game of assessing the strongest motives of mankind. Our ambition is limited to locate a selection of major motives embedded in a common use of language. Regulations and rights are such motivators in the shape of language. Some language motivators are trustful of our own self and abet the survival of individual selves, for example, the avoidance of social exclusion and the preserving a favorable self-image. Some language motivators are trustful of others, for example, abetting the survival of our beneficial encounters and upholding the order that upholds us. .

To link a person's actions to those of others by means of language is an old art. There are several other recent books on common uses of language to shape life. One is by Jonathan Heid (2006) who searched for modern truth in ten ancient ideas of wisdom, and by Steven Pinter, who explored a larger number of them, all grounded in semantic research, in his book The Stuff of Thought (2007). Books like these illustrate that the philosopher John R. Searle (1995) who defined social reality as shaped by language was right in leaving the further investigation of this field to scientists who test hypotheses and systems against systematically collected evidence.

Again and again we will meet a difficulty for an untrained observer to analyze everyday vocabularies. Familiarity, unfortunately, does not breed analytical effort. It rather makes us skip analysis, as Bo Anderson (2007) reminded me during the writing of this book:

It has been pointed out repeatedly that we are often ignorant about very familiar things. A philosopher ... put it this way: “das Bekannte ist, darum weil es bekannt ist, nich erkannt”. The familiar is not known, because it is familiar. No, it was not Wittgenstein who said it, ... but the young Hegel. The “habitus” that governs our daily lives, is a set of perceptual, affective, cognitive and behavioral habits that we take for granted and do not much reflect over. (Anderson 2007).

In the following pages we are not going to take them for granted but be pedantic also about familiar everyday affairs.

Old-fashioned Marxists will have difficulties with this book. Their historical materialism holds that all causes are solidly material, but here we will show that society is shaped also, yes primarily, by mere vocabularies.

This presentation will also create difficulties for political scientists and political philosophers who are trapped in the idea that the state needs an overriding physical force to do its job. Above all, the state needs impelling vocabularies, as do the other realms of society.

We will first present justifying vocabularies (Chapter 10) and then go on to the larger topic of impelling vocabularies (Chapters 11-16). In Chapter 17 we will attempt a synthesis of justifying and impelling vocabularies and conclude that ordinary words in these vocabularies actually can arrest a society's disintegration into the chaos of everybody's war against everyone else. Every act of violence signals an existing inadequacy in our vocabularies of motives.



Chapter 10.

Vocabularies of Justification

 

Enter Justifications
Social Structure and Justifications
Clusters of Justifications
  Justifications by Cardinal Values and in Societal Realms
  Justifications in Organizations, Markets, and Media
  Justifications by Makers, Keepers, Brokers, and Takers
      Figure 10.1. The Most Congenial Ideologies for Major Societal Functions
    Pushing Ideologies in Contentious Contexts

 Justifications Expressed in Language about Non-Language Phenomena
  Justifications about Biological Spontaneities
  Justifications about Nature
      Figure 10.2. Four Justifications of Nature and Their Users
  Justifications in the Domestication of Animals
  Technological Justifications
  Justifications of Weapons and Wars
Revolutionary Vocabularies of Justification
Societal Creeds

Enter Justifications

The language used to motivate ourselves and others contains different expressions: some serving as fuels and some serving as lubricants. Both scholars and writers of fiction have distinguished between fuels and lubricants in using vocabularies of motives. The fuels appeal to strong human drives, self-survival or self-assertion of different kinds, for example, in the form of money, power, glory, but also sexual conquests and threats of violence. Lubricants are loftier, pleasing, humane, pious, or emotional arguments, often citing the benefits for everyone, not only for the specific persons whom we want to influence. Lubricants, more than fuels, are easily cited in public. However, a terminology borrowed from engineering of "fuels" and "lubricants" is misplaced in social science. In the human world we will need to deal with situations in which fuels and lubricants are in conversation with one another. (See chapter 17). In our terminology, lubricants are usually justifications, an essential part of social interactions.

When people act in their encounters, they simultaneously, if prompted, speak to justify their acts. The simplest justification is an appeal to tradition: “We have always done it this way.” It sometimes happens, of course, that they may have nothing to say and that the act is not traditional; then their act may be seen as arbitrary. The latter is rarely tolerated. "Arbitrary justice" is no justice. "Arbitrary killing" is worse than any other killing. “Arbitrary grading” in schools is random judgments worse than no grading.

Paul F Lazarsfeld found a social psychological goldmine in the justifying type of talk. He developed "the art of asking why," the asking for justifications, into what he called "reason analysis." In an early paper on consumers' choice among brands of soap and other products (1935) he found that in a purchase on the consumer market, influences from encounters are recalled, relevant attributes of the product are evaluated, and self-reported motives of the buyer can be recorded. At the core of this talk is the researcher's "accounting scheme" that listens to what the actor preferred, liked, and disliked about his previous choice or situation, what he preferred, liked and disliked about his prospective choice or situation, and, equally important, what kind of trigger event caused him to change his course to the latter alternative. Lazarsfeld could use the same scheme in a study with Bernard Berelson and Hazel Gaudet  (1944) on political choice, e.g. a vote for candidates for president. His student Peter Rossi (1955) used it in a thesis on Why Families Move that rightly became appreciated.

In working with this type of analysis on interview data I have found it rewarding to incorporate our distinction between emotive and rational choice. All three elements, the previous, the prospective, and the trigger, have more or less of rational and emotive charges. In a political conversion from one party to another, the emotive charge of the trigger event, for example, a political scandal or "affair," may be decisive. In his mind, however, a convert could long have been aware, not only of the public views of his party but also the views of the opposition party. The two views change places in his mind, and the latter becomes his professed ones after the conversion released by the feelings aroused by the political scandal. The process is apparently the same in religious conversions (James 1936, p. 207, Zetterberg 1952).

Note. It is a sad commentary on education in social science that survey researchers, and pollsters in particular, keep thinking that the question "Why did you make this choice?" is one single question when it clearly is at least three separate questions: previous choice, prospective choice, and trigger event. If you also measure the emotive charges of each you will need more interview questions. End of note.

Social Structure and Justifications

In a fresh approach in French sociology, Luc Boltanski and Laurent Thévenot have revived and greatly expanded justifications as their focus:

Justifiable acts are our focus: we shall draw out all the possible consequences from the fact that people need to justify their actions. In other words, people do not ordinarily seek to invent false pretexts after the fact so as to cover up some secret motive, the way one comes up with an alibi; rather, they seek to carry out their actions in such a way that these can withstand the test of justification. (Boltanski & Thévenot 2006, p 38.)

They show that different parts of society promote different justifications. The various social worlds in which mankind moves have their specific justifications. We smile at justifications that are misplaced and ignore them. Here are three examples from Boltanski and Thévenot. They say that "it should be intuitively obvious that there is something incongruous or awkward about each one:"

1. at home, to get his children's attention, a father presents a glowing picture of his ability to direct a project at work;

2. at a meeting, a chapter secretary suddenly appears on the podium, takes the floor and speaks passionately; he lets his imagination run wild, bizarre wordplays, and finally confesses that he is unsure of his own thinking;

3. in a workshop, a machine operator offers a gift to the expert who has come to measure the production capacities of the machine for which the operator is responsible, and asks the expert to write a recommendation for his son, a well-mannered computer technician who is unemployed. (Boltanski & Thévenot 2006, p 227.)

The authors give these examples analytical explanations. We can repeat them using the slightly different terminology of previous chapters in this treatise.

The first example is an attempt of a father to use a justification from the Gesellschaft in a Gemeinschaft. A father in his family and household cannot justify his claim that his wife and children obey him by saying: "Pay attention to what I say because I made good deals on the market yesterday." This justification may work to support an argument with his co-workers on his job (Gesellschaft), but not in his domestic setting (Gemeinschaft). The second example is a scandal caused by using emotive language in a situation that calls for executive language. A rational executive process in a civic organization is interrupted by a kind of emotive behavior and personal confession that are justified in a sect. The third example shows confusion between justifications in an industrial organization and in a personal network of acquaintances. Gifts and requests for recommendations for a family member belong in the latter, not in the former.

Misplaced justifications occur also in public policy discussions. For example, some critics of the restrictive measures taken in the United States in the wake of the 9/11 terror — such as airport security, monitoring of the Internet, checking cell phone traffic — argue that the measures lack justification because only 3.000 persons were killed by the collapse of the Twin Towers while 40.000 Americans die each year in automobile accidents. The incongruence here is that the 3000 died in an attack on the American way of life, while the 40.000 die in practicing the American way of life.

Clusters of Justifications

Boltanski and Thévenot demonstrate with their book that a systematic study of justifications requires a conception of the broader society. They divide society into six worlds: The Inspired World, The Domestic World, The World of Fame, The Civic World, The Market World, and The Industrial World. Each one is shown to have its vocabulary of justifications.

We can start our own review of justification with the Periodic Table of Societal Realms presented in the previous chapter. People involved in each of the 119 cells of the Table do something different than people in all other cells. These differences require justifications. Thus, from each cell of the Table of Societal Realms you can hear distinct and different justifications for carrying out the tasks typical of the cell. The study of justifications can be extended from these language-based cells to the biological spontaneities and categories that also produce justifications. Clearly, the scope of the task to study justifications becomes huge.

Balzac, Tolstoy, Proust, Joyce and the other great novelists are ahead of anthropologists/sociologists in the endeavor to map justifications. The same is true of Shakespeare, Moliere, and the great dramatists. Sophocles’ drama Antigone presented the Athenians with a clear example of the clash between the justifications used in the family and those used by the state. Oedipus’ daughter Antigone follows the wishes of any family to give her brother Polyneikas, a fallen rebel, a worthy funeral. Athens’ ruler Creon follows the dictate of statecraft to strip the enemy of all honor and, based on this principle, he justifies his decision to throw the body to the dogs. The conflict cannot be resolved: the tragedy is built into a differentiated society in which different realms have different values and norms and use different justifications.

Needless to say, some justifications are untenable, and some are questionable. To "justify justifications" is a continuous chore of intellectuals. For example, the idea that older brothers are superior to younger brothers, and that all brothers are superior to their sisters requires justifications, available in old times, but not available to a modern Western intellectual in a civilization in which all essentials in society depend on language abilities that do not differ significantly between adult brothers of different ages, nor between brothers and sisters.

The ambition of the social scientist, as opposed to the writers of novels and dramas who need concreteness and detail, is to reduce the multitude of individual justifications to a small number of categories. We can do this by looking for summaries of justifications across rows or columns in the tables we have present in this work. The Proposition "Categories of Justifications" points at the central tables in this endeavor.

10:1
"
Categories of Justifications"
Justifications emerge as common features within the rows and/or columns of the Periodic Table of Societal Realms, and in its counterpart of life areas with non-language activities. Outside these "home areas" justifications are as a rule not spontaneous and need support of impelling vocabularies.

Let us now turn to the Periodic Table of Societal Realms in the previous chapter and discuss the justifications that are hidden in its combinations of cells.

Justifications by Cardinal Values and in Societal Realms

Our proposition on Categories of Justifications delivers some well-known "ethos" and "ideologies."

The cardinal values — knowledge, riches, order, beauty, sacredness, and virtue — figure in mankind's justifications. There is a special quality to these values. It is generally accepted that wealth is preferable to poverty, that order is preferable to chaos, that knowledge is preferable to ignorance, that a life with transcendent or sacred meanings is preferable to a life devoid of meaning, that virtue is preferable to iniquity, that beauty is preferable to ugliness. In other words, to have more of a cardinal value is preferable to having less. 

For this reason cardinal values (row D in the Periodic Table of Societal Realms) figure prominently in vocabularies that people use to justify their actions. These justifications follow this model: "I (we) did it to get more of a cardinal value." Thus we often hear that to get money (cell D1) was the reason for our acts. Or, we acted to get a better order of things (D2), to get to know more about something (D3), to make it beautiful (D4), to come closer to the sacred (D5), to pursue virtue (cell D6).

The cardinal values, as we have learned in chapter 7, are specific to societal realms. In different realms we thus find different justifications. The vocabulary of justifications used and accepted in a specific societal realm or other form of life area is its 'ethos.' The ethos of science, economy, polity, art, religion, and morality are distinct and different. A many-splendored society has not one ethos, but several.

Justifications with reference to the cardinal value and its related priorities in one societal realm cannot easily be used in alien realms. Consider, for example, the justifications that make reference to "equality" among citizens in the body politic. It has some obvious and smooth uses in a democratic society: everybody is ruled by the same laws, everybody is tried in the same court system, everybody of age has the right to vote. But when you move the language of equality outside the body politic and say that everybody has the right to the same standard of housing, the same level of wages, the same distance to a local store, then resistance piles up, as radical socialists can attest. A justification with reference to equality works well in the realm of body politic but meets resistance as unreasonable or inappropriate in the realm of the economy. It can survive in this new context only if supported by continuous compelling vocabularies, i.e. active persuasion and propaganda.

 

Justifications in Organizations, Networks, and Media

Organizations have by definition a minimum of two ranks, leaders and members, but most of them have a more elaborate hierarchy and division of labor. The members become concerned with hierarchic control, personal rank and honor, strong identification with the organization, be it a dynasty, nation, academy, church, or corporation.  Even organizations operating in a in a great modern market economy show some of these traits so typical of a pre-capitalist societies based on motivations of honor and goals reached by show of courage.

Turning to justifications in organizations (Row J in the Table of Societal Realms), we encounter organization men who "have left home, spiritually as well as physically, to take the vows of organization life, and it is they who are the mind and soul of our great self-perpetuating institutions," to use the words by William H Whyte in a book from 1956. He sees the same trend in American organizations from every societal realm:

The [business] corporation man is the most conspicuous example, but he is only one, for the collectivization so visible in the corporation has affected almost every field of work. Blood brother to the business trainee off to join Du Pont is the seminary student who will end up in the church hierarchy, the doctor headed for the corporate clinic, the physics Ph.D. in a government laboratory, the intellectual on the foundation-sponsored team project, the engineering graduate in the huge drafting room at Lockheed, the young apprentice in a Wall Street law factory. — — — Whatever the differences in their organization ties, it is the common problems of collective work that dominate their attentions, and when the Du Pont man talks to the research chemist or the chemist to the army man, it is these problems that are uppermost. — — — They are wry about it, to be sure; they talk of the "treadmill," the "rat race," of the inability to control one's direction. But they have no great sense of plight; between themselves and organization they believe they see an ultimate harmony and, more than most elders recognize, they are building an ideology that will vouchsafe this trust. (Whyte 1956, p xx.)

"Our bosses wanted this done" is a typical justification in an organization. The rising business giant IBM in the post-World-War-II era came to symbolize the hierarchal home of organization men and their lifestyle.

We recall that organizations are staffed by both administrators and technicians. They have recourse to different justifications. In contrast to administrative bureaucrats, the professional technocrats justify their actions not only by referring to instructions from their superiors or the resolutions of congresses but also by pointing to facts and reason. A professional technocrat wants to be able to criticize that which he considers to be superstition, be it in regard to the dangers of the use of pesticides, the availability of investment capital, or the health risks of using prophylactics, etc. These technocrats are dependent on a certain kind of freedom of opinion, namely the freedom of appeal to rationality. With its help they can free themselves to some extent from the powers-that-be and from the administrative bureaucracy.

This freedom of technocrats has been pretty well established in modern states. In authoritarian or totalitarian states, however, the process has regularly been threatened by one of the characteristics of "Stalinism:" the subordination of the technocrats to administrative bureaucrats.

Whyte's basic observations are still generally valid. However, since he wrote The Organizational Man numerous women have joined their ranks in the labor force, and a new study would have to be renamed as The Organizational Human Being. Another major change is that the focus of many corporate organizations has changed from production to sales. Corporate headquarters are getting smaller, and more staff and authority has moved to those parts of the corporation that are close to the customers and more knowledgeable of their needs. Sales means market, and market means networks. The motivations are now less based on honor and more on self-interest, and goals are achieved less by courage and more by cooperativeness, tact, and politeness. The Networking Human of the Twenty-first Century competes successfully with the Organizational Man of the Twentieth Century. This seems true in all societal realms, not only in business.

The justifications common in networks (Row K in the Table of Societal Realms) reflect the fact that networks contain more peer-to-peer relations than do organizations. This facilitates social contacts, the lifeline of networks. "We have talked about it" is a common justification heard in a network.

A justification commonly heard in mass media (Row L in the Table of Social Realms) is "the public's right to know." This is not a justification to publish anything. It is generally agreed that a democracy depends on transparency of the state. The media in a democracy shall report all that the state does and all that the states neglect to do. Then you have an informed electorate capable of deciding whether a government shall get new mandate or be forced to leave office. But note that the reverse is not true. Citizens have the right to a private zone. A civilized government has no general right to enter the private zones and register the doings and conversations of citizens. The duty of the government is rather to uphold the right to such a private zone. We will return to this in our discussion of human rights.

Do media have a general right to spy on people under the umbrella of "the public's right to know?" when the state has no such right? No, that would make media a non-democratic agency in a democracy. Are media exempt from the general prohibition to invade personal privacy? No, of course, not. To plant a journalist as a mole or spy in an organization or network to be reported on cannot be a policy in a civilized editorial office. Such "walraffing" may be a case of civil disobedience by a professional author who is prepared to take full legal responsibility. In a civilized society, amateurs who find or explore wrongdoings can report them to professional journalists working in a serious news group, and expect that they remain anonymous. Laws on freedom of the news media shall protect journalist from having to reveal their sources to authorities, and laws shall prohibit authorities to investigate journalists' sources.

Also important to clarify: do mass-media (or bloggers) in a democracy have the rights to enter uninvited into non-political parts of society such as family life, scientific laboratories, artists' studios, business boardrooms, worshipping congregations, or voluntary associations with a moral agenda. In principle, the answer in a civilized society must be No; media, like all others, need an invitation to be allowed to enter such non-political realms and particularly non-political private spheres. When media in a democracy enter non-political realms, they do well to have familiarized themselves about the values of these realms of society, a topic sadly neglected in journalism training.

A case history from 1914 is worth a study. A Parisian socialite and wife of a politician, Henriette Caillaux, shot dead the editor of Le Figaro. The paper had published a letter with allegations, not only about her husband's politics, but with details about her own adultery. She admitted the killing, but was not held guilty of murder by the Court.

You may take photos and videos and make drawings of anybody who is in a public place. This is not illegal, but there may be something uncivilized about a rushing paparazzi crowd of photographers getting pictures of a celebrity who happens to be in a public place. (Some democratic countries impose restrictions on crowding that disturb the public; this could make some paparazzi behavior an offense.) Of course, if and when a celebrity poses for a photographer, the two can make a contract about the disposition of pictures and fees. In several countries there are mandatory requirements imposed on photographers to have permission to publish unsolicited photos of celebrities, most regularly when the pictures are used in marketing, even in promotions of the picture-based magazines. 

The strictures on mass media to respect privacy clash with the press lords' right to make money. Justifications often clash this way in a modern society.

Justifications by Makers, Keepers, Brokers, and Takers

The social bases of some important ideologies in the modern world are found where the Makers, Keepers, Brokers, or Takers appear, a topic we discussed in Chapter 8. Their ideological concerns are expressed as strong and consistent justifications. To be sure, with appropriate propaganda and support from the central zone, an ideology can spread over a whole society. But without such efforts each major societal function develops a congenial ideology appropriate to its own home turf. They are shown in Figure 10.2, which starts with a heading with some societal functions from Figure 8.1 in chapter 8. The bottom line presents the ideologies.

 

Figure 10.1. The Most Congenial Ideologies for Major Societal Functions
   Makers  Keepers Brokers Takers
   

of cardinal values, i.e. knowledge, wealth, order, beauty, sacredness, and virtue. (Illustratrations.)

1

KNOW-LEDGE

Inventors
Researchers
Experts
Professionals
Technocrats
Consultants
Teachers
Clients
2

RICHES

Entre-
preneurs

Bankers
Insurers

Tradesmen Marketers
Advertisers
Consumers
Customers
3 ORDER Politicians, Legislators,
Civic leaders
Judges Prosecutors
Lawyers Police

Officials Bureaucrats
Civic workers

Subjects
Citizens
4 BEAUTY

Creative Artists
Poets, novelists,
dramatists

Critics

Actors
Entertainers Exhibitors
Fans of culture
and enter-tainment
5 SACRED-
NESS

Prophets

Clergy
Monks
Nuns
Preachers Missionaries
Miracle workers
Believers Seekers

6

VIRTUE

Creators of high norms, charities etc

Ethicists

Carers of children, sick,
elders, etc.  Moralists

Decent people
Aspirants to ethical living

  Justifications and ideologies
Individualism
:
develop what is new & your own.


Classic liberalism*

Orthodoxy:
separate what is good from bad, high from low.


Conservatism 

Universalism:
equal oppor-tunities and rights to all.
 


Liberalism 

Egalitarianism:
give equal or equivalent
outcomes to all.
 


Socialism  

*Originated in the 18th century in Manchester. Often called "neoliberalism" in the late 20th century in Europe.

 

The Makers generally take pride in their distinctiveness. They create new knowledge, new laws, new sources of wealth, new art, new morals, new forms of sacredness. Were everything old to be preserved, or were everyone to be or think alike, there would be little or no possibility of creating something new.

The need for individuality among the Makers can developed into a general social ideology that promotes the idea that all people shall always be permitted to be different rather than alike. In schools creative people reward creativity than memorization. Individualists want self-regulation rather than centralized steering. The often prefer networks to organizations, markets rather than bureaucracy. The minimum of central authority which they need should primarily protect ownership and copyright and uphold contracts. This ideology suits business and industry and is often promoted by their representatives as the best for society. The congenial ideologies of the Makers are varieties of individualism. This vocabulary of individual uniqueness, usually unafraid of novelty, and not without some egoism, is their main justification.

The Keepers are the guardians of the cardinal values, and thus they distinguish between knowledge and superstition, wealth and poverty, between that which is legal and that which is illegal, between the beautiful and the ugly, the sacred and the profane, the ethical and unethical. Their most congenial ideologies are based on hierarchy and preserving the best i.e. conservatism. The Keepers’ desire for stability can develop their hierarchical view of work to a societal ideology that seeks to keep and stabilize differences in society. The conservatives see greater differences between men and woman, between young and older people, between those who are qualified and those who are unqualified. Proponents of this ideology usually prefer an organization with stable ranks rather than a market that can create disorder and troublesome new riche. In the schools they naturally want to see marks at all levels for pupils and a differentiation of classes. Conservatives who are teachers favor qualification standards and rankings set up by authorities.

The Brokers emphasize justice and fairness. A teacher should not have favorites, but treat all alike. A storekeeper should not have one price for locals and another for strangers. State functionaries should not discriminate between people, but treat all the same. Theaters, concerts, art exhibits, and museums should be open to all, not just to elites. Most major religions offer salvation to all, not just to a chosen people. The moralist allows no exception to ethical principles. The most congenial ideologies for the Brokers in the various realms of society are based on equal rights and opportunities. i.e. universalism. A universalistic ideology of work, when fully developed, strives to eliminate arbitrariness from life. Young and old, men and women, immigrants and native-born, shall all receive the same treatment. All should also have the same external conditions at the start of life. But afterwards, talent will decide one’s fate. He who invests more time and energy will also receive more when the results are distributed. This is “liberal justice.” Supporters of this ideology are amenable to interventions from a central authority that gives everyone a chance to achieve results, in rural as well as urban areas, in rich and poor neighborhoods. A school for all without tuition charges and with no separate schools for the privileged was introduced. The catchwords were "equal opportunity" and then "meritocracy." But this ideal of the Brokers did not last long.

During the 1900s, the ideology of the Takers made significant inroads and after 1968 they could for the first time on a large scale be a justification that could successfully compete with the ideologies of the Creative, the Keepers, and the Brokers. The Takers of the cardinal values of knowledge, riches, power, etc. usually insist that everyone can partake of them. They follow a common norm of a hunt that everyone share in the kill – the person who went along on the hunt as well as the person that brought down the game, those who participated in the hunt as well as those who stayed at home in the village. In the end, everyone should benefit from the hunt. Equality in respect life’s capriciousness brings up a special ideology. The most congenial justifications are now based on a radical egalitarianism that demands equal or equivalent outcomes, not only an equal start for everybody.  When equality in outcome becomes a common justification in society, one tries to minimize the differences due to fate. Solidarity means that the good and the bad turns in life be shared; this is “socialist justice.” There must be no class differences. This ideology primarily appeals to those who are the Takers of the cardinal values of society.

All the above ideologies are in opposition to the particularism or partiality that prevails when family members or clan members are viewed as more valuable than outsiders. Such partiality persists even in modern societies. Even a contemporary man values his family more than other men’s families. And contemporary nationalism and chauvinism are replete with elements of partiality: my country, right or wrong! A milder form of partiality can be found in the esprit de corps in certain professions, even those where universalism is dominant, for example, among doctors, lawyers, and teachers.

 According to the general retrospective judgment at the turn of the century, the 1900s was the “century of the ordinary man.” Others have called it “the century of democratic man,” and list the entitlements won as the principal testimonials to progress. Among them, the children’s convention of the United Nations is instructive. Here is a humanitarian catalogue over the rights children should enjoy just because they are children, irrespective of whether or not they want to learn or contribute something, be nasty or kind, stay at home or run away from home. The breakthrough of democracy, women’s liberation, the solidarity of the welfare state with the weakest members of society and aid to poor countries are usually given as clear examples. The Taker can be said to acquire a good deal of what Ortega called “the psychology of the spoiled child.” The child can say “Mommy, I don’t like mathematics,” and mother will answer, “Yes, dear, then you don’t need to learn mathematics in school.” And both believe in the magic that the child will nevertheless acquire all necessary understanding of nature, technology, and society, now as before.

During the second half of the twentieth century many democratically elected politicians were Takers and in Parliament they promoted typical justification of Takers. Some politicians are like parents who spoil their children, not because they love them more than anything else on earth, but because they so badly want to be loved themselves, especially on Election Day. Takers who are fixated on the issue of radical egalitarian rights and practices constitute a large segment of the personnel of schools, social agencies, correctional institutions, et cetera. They do not ask their clients to make an effort to mend their ways; they can betray their clients with eloquent words about justice and injustice without a bad conscience.

Remember that all the above ideologies are justifications with contextual roots in different parts of a society. To lift any one these ideologies to be a valid Weltanschauung for a total society is bound to be a difficult and imprecise endeavor.

Pushing Ideologies in Contentious Contexts

Let me us the case of Swedish schools to illustrate some justifications in use during "the century of the ordinary man." In Sweden radical egalitarianism was emblematic of the school reforms of 1962 and 1968, the progress of which I personally have been able to watch. As long as a Swede attended compulsory school, the outcome should be equal for all learners. Grades should be not be given except at the approach of graduation. Alternatives such as a school for girls were eliminated; the number of alternative courses was kept to a minimum, but workplace experience should be available to all students. In the reform of 1968, however, vocational instruction was eliminated from the last three years of elementary school (Hadenius 1990, pp. 182-213, 233-243). With time, universities, these citadels of meritocracy, were required to accept all students who had graduated from a gymnasium, irrespective of their area of specialization. Students who had studied car repairs, cooking, hair dressing and childcare had the same right to admittance as those who had studied mathematics, natural science, history and languages. And at last, in the year 2000, gymnasium studies were not all required for university and college admittance. In short, the educational system was to be a classless society for children and adolescents to prepare them for a classless adult society. Such was the thinking in the Swedish Government, first introduced when the minister of education was Olof Palme.

Few people seem to have understood what an enormous historical experiment is was to make the Swedish school system a classless society for children and youth. During the twentieth century, however, we have seen several larger experiments of this kind. The Lenin and leaders of the Soviet Union (in implicit polemics against Karl Marx) asserted that “socialism in one country” was possible even in a surrounding world of capitalism. We know how that experiment turned out. In Sweden the experiment tested whether egalitarian schools could exist even though the country as a whole was not egalitarian. How did it turn out?

 Sweden pursued egalitarianism in education, and forced gifted and backward children, compliant and obstinate children, poor and rich children, articulate and less articulate children to share classrooms, teachers, and schoolbooks. But outside the classroom the slow-changing, old-fashioned class society lived on. A good part of a pupil’s life takes place outside the school. Some of their time is spent on school holidays (including the teachers’ study days) and on sick leave. Weekends and national holidays mean many hours outside of the classroom, and vacations mean long period of freedom outside the school environment. During all this time, children live in parts of the society that differ from their egalitarian school. Moreover, the adult society the students met upon graduation remained a class society, albeit open to social mobility. Schools may be organized like egalitarian miniature societies, but when its children grow up they meet a typical class society with appreciable stratification in terms of competence, purchasing power, and also in artistic taste, religious belief, moral rectitude, and physical fitness. A grave mismatch between training for life in schools and the real course of life after the school years became the fate of a few generations of Swedish youth.

Justifications Expressed in Language about Non-Language Phenomena

Our main concerns in this book are the social justifications used in symbolic interactions between people that we have reviewed above. We may note that vocabularies of justifications are often loosely called "culture."  It is a good rule of thumb to look for language products, particularly vocabularies of justification, if you want to debunk the ominous concept of "culture" into something down-to-earth and easily recorded.

But culture contains also many references to non-language events and phenomena. Some of these references are justifications that occur in man's relations with his own biological spontaneities, with his relation to the nature in which he lives, with his domesticated animals, and his relation to the tools he uses to facilitate living and fighting. Let us briefly review some of them before we turn to impelling vocabularies. 

Justifications about Biological Spontaneities  BIO

There are many spontaneous bodily actions that are initiated by the pre-language brain and are elaborated with the help of the language brain (see Figure 1.2 in Chapter 1). Justifications may be part of such elaborations.  "I didn't come to the party because I had to sleep," is such a justification. A blanket use of bodily spontaneities as justification for anti-social behavior is rare or non-existent in all cultures we know. Cultures influenced by Islam and Christianity are apparently unusually strict in sexual matters. 

When bodily spontaneity becomes embedded in symbolic environments and meets impelling vocabularies, particularly those with many "Do's" and "Don'ts", the well-known traumas of childhood arise: the learning of toilet practices, table manners, the suppression of incestuous impulses, the control of tantrums, fighting and other forms of violence. They result in Das Unbehagen in der Kultur, "civilization’s discontents" as Sigmund Freud (1930) taught us. We may well call the social norms used to control bodily spontaneities 'Unbehagen norms.' (In the more developed ethics found in chapter 23, they are part of a complex of 'norms of hygiene.') Some Unbehagen norms may be more necessary than others; each culture and each generation seem to have opinions about this. However, the freedom for the language brain that we have discovered (and celebrated) does not imply freedom for the pre-language brains. Outside the realm of modern art and its vie de bohème, justifications to explore the limits of Unbehagen norms are not generally received as self-evident. The justification "I could not resist the temptation," usually states states a truth, but is not always acceptable.

Justifications about Nature  NAT 

The numerous tales about nature found in a variety of societies were studied by Michael Thompson (1983) and other collaborators of Mary Douglas, their great mentor. They looked for Saussurian synonyms in the etic meanings of the emic tales. To their surprise they found only four etic types. All known conceptions of nature were synonymous with one of these four types: nature capricious, nature ephemeral, nature robust, and nature tolerant/perverse (i.e. robust within limits). They illustrated them with a ball rolling on four different surfaces. See Figure 10:2.

Figure 10.2. Four Justifications of Nature and Their Users

The justification that nature is capricious has the ball rolling anywhere on a flat plane. There is no knowing what it will do next, and no use speculating about it. This gives grounding for fatalism, the   grounded belief of which is that in anything-can-happen and no one is at least theoretically safe from surprises sprung by nature.

Fatalists

 

 

The justification that nature is fragile and ephemeral has the ball on top of a mound, delicately poised in the only place it can be in equilibrium. The smallest shift will roll it off the landscape altogether. For an example of a theory based on this kind of myth the authors cite the Malthusian prophecy of overpopulation.

Communidards

 

 

The justification that nature is robust has the ball in the bottom of a curve; which ever way it is pushed off centre it can only roll back into position again. All perturbations will work out for the good. This is the myth that encourages bold, individualistic experimentation, expansion, and large-scale technological development.

Entrepreneurial Expansionists

 

 

A modern justification holds that nature is robust only within limits. The ball is in a dip between two hillocks; it can roll within specific limits and be expected to come back safely, but too big a push risks sending it over the edge of the containing frame. This is the myth to encourage risk-averse planning controls, government intervention, restrictions on the market.

Hierarchists

 

When the researchers fitted the four views of nature to images of a ball rolling on a surface they gave each view a vivid and solid Meadian meaning.

As a final step, the authors’ mentor, Mary Douglas (1992, pp 262-264), could place the four views of nature as the typical ideologies held by four types of actors in cultural struggles already delineated in her larger theory of culture: Fatalists, Communidards, Entrepreneurial Expansionists, and Hierarchists. Such bridges between categorized observation and theory are the essence of good social analysis.

There are some clear points of contact between perceptions of nature and perceptions of society (Thompson, Ellis, & Wildavsky, 1990, p. 27). People have difficulty making investments in their creative individuality if they believe that nature is fragile and that every investment can harm it. It is easier for advocates who have an idealistic ideology to believe that nature is benign.

People who have hierarchy on their agenda -- for example an emphasis on grades in school, on law and order, on a strong national defense, on leaders who make decisions and shoulder the responsibility for them -- is most comfortable with the idea that nature is similarly well ordered and tolerant within is limits.

In like manner, the egalitarian person has difficulty explaining why people should share everything equally if nature is benign and wastefully generous. On the other hand, if nature is viewed as fragile, it is easier to argue that no one should receive more than anyone else.

In the last part of the twentieth century, the idea of "an egalitarian society in a fragile natural environment" spread over the world. Fewer and fewer people subscribed to establed ideas that society needs hierarchy and individualism as much as it needs equality, and that nature is not fragile but tolerant within broad limits -- and not a little capricious.

Justifications in the Domestication of Animals ANIM

The immediate energy mankind requires is found in our bodies. Early, mankind learned to augment the energy of the human body by using animal energy from horses, camels, or other domesticated animals. Horses were utilized for transportation, to pull plows, to thresh wheat, saw wood and to crank other machines. Hunted animals on the ground and in water have been a major source of man's food. Domestication of animals such sheep, pigs and cows, have made meat available without the hunt. Meat provides a shortcut to mankind's need for protein, so that all humans do not have to be vegetarians. Furs and wool provide warm clothing for the naked race. You also find animals in medical research, in entertainment, and for companionship.

All usages of animals and all relations to animals by men have required justifications on part of the speaking animal. Broadly speaking domestic animals are of three kinds. Some are programmable like dogs, horses, camels, and donkeys that can be trained to assist men in difficult or heavy tasks. Others are bread to provide food such as cows or pigs. Still others are kept for social reasons such as canary birds, aquarium fishes, and city cats. The fact that cats also are useful to mankind by catching mice does not put them squarely in the programmable category, since their mice hunting is an instinct that does not require training by humans.

Domestic animals are owned by an individual, a family, or a collectivity has meant that justifications in terms of ownership have dominated man's relations to domestic animals. Ownership of domestic animals represents wealth to the owners as long as the creatures live; thus the owners furnish them with food and water, protection from the elements and from thieves and killers. Often the owners give their domestic animals individual names to establish them as discrete and separate identities, sometimes with their kinship recorded. Wild animals are not subject to ownership, but a hunting ground represents a major asset, and it is defended against strangers and competing hunters.

The ownership of animals has another side: the freedom to dispose of animals by using them yourself, or giving them or their offspring away, or lending them to others, or leasing them to others for breeding, or selling them for money, or disposing of them by slaughter and using the meat, skin and fur, horns, etc., as you please, just as you can do with a wild beast or a fish that you have caught. 

Justifications in terms of ownership of domestic animals with market values and in terms of ownership of catches from hunts and fishing have in recent decades been questioned. It has been shown and increasing acknowledged that animals are capable of feeling, not only hunger and thirst, but also of pain and fear. Also, domestic animals may feel confined and/or lonely.

These discoveries have resulted in two modern social movements. One advocates animal rights, and says in its more radical version that animals are not ours to eat, not ours to wear, not ours to experiment on, not ours to use for entertainment, not our slaves. Non-human animals are inviolate and shall not be ruled or exploited by humans. A minor correction: it is not strictly correct to call this "rights." We shall soon see that a right among humans is a language product, not readily available to creatures without a sophisticated language. What we have is rather a movement advocating integrity of animals, a modern version of the Buddhist idea of the sacrosanct animals.

More established and widespread at the time of this writing are animal welfare movements. On balance, they accept that it is morally acceptable for humans to use nonhuman animals in the above ways, provided unnecessary sufferings of animals — and they are many — are avoided. Their typical justification reads "we minimize sufferings when animals serve mankind."   
 

Technological Justifications TECH

Mankind's energy could also be augmented by harnessing pure physical energy from the flow of water, the blowing of the wind, the light and warmth of the sun, and the heat of fire.  At the time of Archimedes (287 BC-212 BC), the father of Western engineering, one talked about "the mighty five" technologies. They were the inclined plane, the wedge, the screw, the lever, and the wheel shaft. The great South American civilizations did not seem to have used wheels systematically, but otherwise these technologies were independently invented in all civilizations: in China they may have existed centuries before Archimedes. Francis Bacon (1561-1626) thought that the printing press, compass, and gunpowder were the most decisive technologies that shaped his times. They had also existed in China for centuries before their appearance in Europe.

A common justification for technology is that it saves human energy, or that it is more energy efficient than available alternatives. This is a major rationale for engineering, the impressive progress of which we shall deal with in our chapter on the creation of wealth.

Instrument technologies — eyeglasses, hearing aids, microscopes, telescopes, scales, stethoscopes, radars, etc — are justified as augmentation of our senses. Other instruments, Geiger counters, for one, let us know phenomena such as radiation for which we have no biological senses. Instruments will be discussed in our chapter on the creation of knowledge.

Musical instruments are special in that they can directly produce the cardinal value of beauty. Different technologies produce tunes: percussion, strings, brass, and woodwind. Their justifications are formulated as abilities to produce arousal, harmony, beauty and identity.

Justifications of Weapons and Wars TECH

The erect stature made humans more apt than other animals to throw things, an ability to hurt or kill used in hunt and war. David with the tool of a sling could, however, defeat the taller and stronger Goliath. Wars in the shape of man-to-man struggles, each represent a clan, ware typical in Old Middle and in Ancient Greece. In Homer's account of Trojan Wars we meet heroes in fights with other heroes. The victor showed no mercy. The tools of combat arrows, spears, swords were used to kill and cut up the defeated. Homer presents no justifications for the weapons used, but insists that that they should be the same on both sides. This fairness in weaponry leaves him to concentrate on the celebration of the courage of the combatants and the glory of the one who is victor.

War as organized violence by armies of city-states had been invented by Sumerians in the Third Millennium BC in ancient Mesopotamia. Two thousand years later, the Greek city states developed a version with phalanxes, groups of advancing shoulder-to-shoulder spearmen, a near-unconquerable formation in those days. Again, their justifications centered not on the weapons, but on the preparations such as drillings and discipline in combat. This was pure organized violence, and the victorious phalanx was the new hero to be publicly celebrated.

The Roman empire called their formations "legions." They had more mobility, better shields, shorter swords for stabbing, and they had equipment to throw stones and metal at the enemy. Their adversaries in Carthage, to take one example, had Greek roots and continued the practice of killing most everyone in the armies they had defeated. Some Roman generals, by contrast, began to retrain the defeated, and to enlist them in their own ranks with promise of pay. Roman adversaries, including the brilliant Hannibal in the Punic Wars, ended up with smaller forces than the victorious Romans. To a large extent the successful Roman legions of the Empire became manned by non-Romans. Justification of Roman victories rested not only on Roman weaponry and Roman virtues, but on organization, logistics, tactics, and politics.

New religions conveyed new rules and some chivalry into warfare with the Christian armed knights and the Muslim mameluks. They fought for their rulers like other armies, but they also fought for religious ideas and had religious justifications such as "fighting a holy war." Unlike Roman armies they were mounted on horses that had been equipped with stirrups, an Asian invention from the time of the first millennium, which freed horsemen to use both arms to handle weapons. An interesting parenthesis occurred when most Christian and Muslim powers, as well as the great civilization of China with all its skilled horsemen, succumbed briefly to more versatile ponies mounted by Mongol nomads united by Genghis Khan (1162-1227). Not until the US Air Force in the Cold War got squadrons of bombers and fighters that could reach any part of the globe by refueling in the air did the world see a comparable military mobility.

The contacts with China brought gunpowder to the Christian and Muslim parts of the world. Gunpowder was not seriously exploited by tradesmen and their guards, nor by those many bishops and some imams who held armed guards. Kings and sultans, i.e. what we call states, became the big users of gunpowder. From about 1400 AD it became a new foundation for their power over their subjects and for their many wars over honor, territories, taxation income, and custom duties. War now became a special occupation for princes and professional armies increasingly loaded with technical skills of destruction and killing by means of gunpowder and its successors among explosives.

Gunpowder technology developed from its use in canons manned by crews to use in firearms by individual soldiers. Killing and molesting at a distance now became routine, as was the sure destruction of any fortifications. A bayonet attached to the firearm was a less and less used reminder of old-style man-to-man combat. Superior fire power and its disciplined use nominated the victors of war. Natives of the Americas succumbed to invading fire-armed Europeans, even in such advanced civilizations as Aztecs and Incas.

Handguns became available also to civilians. In the Wild West the advent of the Colt revolvers were met by a justification that "the six-shooter made all men equal." In fighting it didn't matter as much anymore to be tall, strong, and young. What mattered were a fast draw, and some simple rules such as "Don't draw unless you are prepared to shoot!" and "When you draw come out shooting!" 

Writing in the beginning of the nineteenth century, the Prussian military analyst Claus von Clausewitz observed that wars by overlords and officers from the aristocracy were no longer as effective as the wars with national and popular mobilization, and at least some generals who re recruited on the basis of skill rather than birth. The American Civil War was a modest beginning of the pursuits of total war, involving not only the military, but all parts of the body politic, and business and industry, the churches, hospitals, and charities as well. World War I and II were full-fledged total wars.

A keen British historian sees a reversal of the general trend toward total wars in Western Europe and the United States with the advent of atomic weapons: "War is now seen as being a matter for governments and not for peoples; an affair of mutual destruction inflicted at remote distances by technological specialists operating according to the arcane calculations of strategic analysts. Popular participation is considered neither necessary nor desirable" (Keegan 1999, p. 40). 

In the historical process of warfare between states some rational rules based on principles of chivalry have come into use. In the past century humanitarian principles have been added to the rules of warfare. Military personnel should refrain from employing any kind or degree of violence which is not actually necessary for military purposes. The protection of civilians and the wounded from combat, the proper treatment of prisoners of war, and restrictions on certain types of weapons became prescribed in the Geneva Convention and its later complements. The 1997 protocol (57:2:a:3) calls on warring parties to refrain from armed actions that may be reasonably expected to cause unintended losses of civilian lives and properties that would be exaggerated in relations to the military advantage of the action. All armed forces have, of course, their own rules of engagement. They may, for example, prescribe that soldiers cannot fire on suspected enemy positions without positive identification of the enemy though being fired upon is by itself considered positive identification.

These rules are not always respected by guerilla units and never by terrorists. Only if we accept that human rights are fundamentalist (our position) rather than pragmatic in nature shall those who violate human rights enjoy human rights. We discuss this in next chapter under the heading “Bringing Human Rights into Law.“

The standard modern justification for wars is “self-defense.” However, as we have argued, lack of civility is not worth defending. Progress in conflicts, be they with weapons or with words, is when rulers who deny their people freedom are defeated by those who have enacted and live by freedom in all its forms: academic freedom, artistic freedom, freedom of trade, religious freedom, freedom of press and civic liberties, and freedom of conscience. 

Revolutionary Vocabularies of Justification

The justifying vocabularies in revolutions are a most fertile field of study. The American Revolution contributed straight legislative proposals such as "No taxation without representation" and also lofty formulations such as the Declaration of Independence of July 4, 1776 by Thomas Jefferson. The latter states that the Creator has given all men "certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness". The latter phrase has some well-known antecedents. John Locke had, at the time of the English revolutions, put forth three rights: "life, liberty, and property," or, "life, liberty, and estate."  George Mason, Jefferson's fellow-statesman, had written in the Virginia Declaration of Rights about "the enjoyment of life and liberty, with the means of acquiring and possessing property, and pursuing and obtaining happiness and safety." Jefferson dropped all references to property. He wrote "pursuit of happiness" and added "among these" to the text, implying that there were others. He apparently took liberties in editing the rights he thought given by God. He respected Benjamin Franklin who believed that God helps those who help themselves.

In Jefferson's own life there is little doubt that the pursuit of happiness was an umbrella covering his pursuits of money, power, knowledge, and artistic beauty as well as his stately family home. His fortune included about 100 slaves who served his household, his farm, and a nail factory. He is particularly known for the statement that "the government governs best which governs least," leaving ample room for all non-political pursuits. He wanted to live in what we call a many-splendored society. Lincoln modified this into wiser words: the government should do for the people whatever the people cannot do for themselves.

Societal Creeds

The most comprehensive vocabularies of justification are the 'societal creeds.' Gunnar Myrdal made such a creed innermost to An American Dilemma, his study of race in the United States. The American creed is a cluster of ideals centered on liberty, equality of opportunity, and various specific rights such as freedom of speech and private property. They found their first expression in the revolutionary vocabularies among the elite of gentlemen who sought independence of the country from British rule. They were written into The Declaration of Independence, The Preamble to the Constitution, and the Bill of Rights. The political parties that later emerged in the United States could disagree on most anything, but not on the American Creed. The creed spread from the central zone to all parts of the country.

These principles of social ethics have been hammered into easily remembered formulas. All means of intellectual communication are utilized to stamp them into everybody's mind. The schools teach them, the churches preach them. The courts pronounce their judicial decisions in their terms. They permeate editorials with a pattern of idealism so ingrained that the writers could scarcely free themselves from it even if they tried. They have fixed a custom of indulging in high-sounding generalities in all written or spoken addresses to the American public, otherwise so splendidly gifted for the matter-of-fact approach to things and problems. (Myrdal 1944, p. 4)

The immigrants from various backgrounds learned the principles of the creed and accepted them. Even the descendants of the black slaves came to embrace them and talked about America as the land of the free, the land of opportunity, and the flag that symbolized the equality of all men. In the United States public support of the Constitution is generally higher than the public support for presidents and political parties. The Supreme Court is not only the ultimate arbiter of legal disputes; it is also the guardian of the Constitution.

No European country has a societal creed as explicit and extensive as the American Creed. Several European attempts at comprehensive creeds have been discredited by history, such as Mussolini's fascism based on the historical nation, Hitler's Nazism based on the Germanic race, or Lenin's communism based on the right to rule by a nomenclature from the presumably virtuous working class. These creeds of the 20th century were based on particularism, the belief in a special quality of some people and the inferiority of all others. The American creed, by contrast, is based on universalism.

Some more lasting minor creeds in Europe have found homes in small countries, such as the belief in "neutrality" in Switzerland, Sweden and Austria, at the time of this writing abandoned by the latter two nations. In these three countries any policy that was said to violate "neutrality" was ruled out, often prior to an analysis and a full public discussion. Societal creeds tend to be "sacred" and beyond debate. The public opinions they embody are 'untouchable opinions.'

We will return in Chapter 17 to vocabularies of justification and relate them to the impelling vocabularies to which we now turn.

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Chapter 11.

Vocabularies of Regulation

Vocabularies of Jurisprudence
    Coercive Compliance
        Figure 11.1. A Classification of Norms

Three Disturbances in Norms

   Moral Panic
   Institutionalized Evasion of Norms
   Civil Disobedience
Vocabularies of Rights
        Figure 11.2. Hohfeld's Table of Rights

        Property Rights

    Bringing Human Rights into Law

Vocabularies of Jurisprudence

The body of laws in a society is its central impelling vocabulary. When it functions well we may even call it a compelling vocabulary.

All medieval European universities had law faculties, the leading ones being at the universities of Salamanca in Spain, Bologna in Italy, and the University of Paris in France. These law schools engaged in an in-depth exploration and a great systematization of the Roman heritage of legislation. Legal scholars, theologians, and philosophers also pursued theories of legislation in the service of a higher justice, either grounded in divine revelation or in the very creation of human nature. Laymen were taught to think of law as a tool of fairness and justice that punished evil people and left good people in peace.

The medieval giant of learning, Thomas Aquinas, held that God had given the world and mankind two sets of laws. One was composed of the eternal laws of nature that were implanted at Creation. The other constituted laws that were given by God at later times. At the time of the Old Testament mankind received the Ten Commandments, and at the time of the New Testament the Golden Rule that man should love his neighbor as himself and that everything he wishes that others do unto him he should do unto them.

Conceptions of a natural and God-given judicial system are a leading theme in the West's history of ideas. This theme was explored with great acuity and learning by Aristotle, Aquinas, Hobbes, Locke, Kant and many others. Legislation inspired by natural law lives on in our days, in large measure because of Montesquieu’s great influence on modern constitutions.

In 1958 in Austria, Alfred Verdrass published his book Abendländische Rechtsphilsophie, which contains the main maxim of modern natural law: "Human dignity is superior to all social order." No order, be it political, religious, economic, or what have you, have the right to destroy human dignity.

Verdeass specifies five prescriptions for mankind to realize this basic judgment of value. With §-signs and numbers added here, they can be summarized thusly:

§1. A society must acknowledge a sphere in every individual within which he acts as a free and responsible person;  here
§2. The law must protect and guarantee this personal freedom;
§3. The exercise of public authority must be limited;
§4. Such curtailment must be guaranteed by law;
§5. Persons whose dignity has been offended by laws or authorities need not obey the offensive laws or directions.

The ideas of natural law have been questioned during the past centuries by lesser spirits compared to those who developed them. Yet some of them worked in accordance with the scientific method, and could therefore make major discoveries even though they were not all creative geniuses. Philosophers in Cambridge, Uppsala, Oslo and Vienna developed the criticism. They proposed that it was possible to have jurisprudence without elements of natural law. In the United States, Justice Oliver Wendell Holmes (1841-1935) put forth the fundamental idea that the law is that which the courts recognize as law and that the law is synonymous with their verdicts.

A social scientist, like anyone else, can subscribe to this position without relinquishing the right to embrace Verdrass' theses and develop them by secular political and moral arguments and means into laws enforced by courts. That, of course, requires personal commitments and willingness to share in the efforts of movements for human rights. Success for human rights does not come by doing nothing and relying on a future victory of some divine justice.

Coercive Compliance

We have defined a norm in a society as a shared prescription. There are many kinds of norms.

A norm is coercive if and when some form of violence is prescribed against the violators of the norm. The violence may be any forcible deprivation of “life, liberty, and property,” including deprivation of any cardinal value (particularly economic), any rank or privilege, any basic biological necessity. In these instances you are not merely expected to conform to a norm that states that you are not to steal from your neighbor. You are fined or jailed if you do it, and often also liable to pay indemnity to your neighbor.

Here we have a two-tier norm system. The first level is a general prescription, “Thou shalt not steal.” The second level contains norms instructing some people such as police, judges and jailers to deal with you in prescribed ways, using violence if you resist. In law books, you do not often find the explicit text of the first tier but only the second: “those who commit thefts shall be jailed." The first level is presumably understood by those who read the second level.

Rule of law (as opposed to rule of men) involves an additional base level of prescriptions, namely, the norms that guide the creation of laws. The latter are "basic laws" or "constitutions." They may be written or unwritten, or a combination of both. Constitutions are any lasting arrangements for making rules. The rules to make rules need to be stable; thus there are restraints on the process of changing constitutions, for example that they must be endorsed by two parliaments separated by a general election. If we accept this broad definition of constitution we can agree with Edmund Burke, who maintained that the basic law of a people lies in the history of their institutions, not only in a text they call their constitution. He holds that the real constitution for the United States was not only a paper document from 1787, but also the rules in the entire constellation of customs and values that had developed on the North American continent during the two centuries prior to the American Revolution.

Two-level norms enacted according to the basic laws, written or unwritten, become defined as "legal norms." The other norms are simply "social norms," or, if they are anchored in an established ethic, "moral norms." Coercive, non-legal norms are those of a "maffia." See Figure 11.1.

All these distinctions, and several important others, were codified by Hans Kelsen in his pioneering work Reine Rechtslehre (1934). They were actually anticipated in one of his first treatises on law and state from 1911. Late in life he refined them in a new edition of Reine Rechtslehre in 1967. The distinctions are what he rightly calls "scientific." Thus they are void of any assumption that the legal norms are divine or expressions of a higher morality. They are also void of ideas that the legal norms are grounded in some universal human nature, something that would require empirical proof not at hand, or at least, not presently at hand.

Figure 11.1. A Classification of Norms

It is telling that one of Verdrass' teachers in law in Vienna was no one but Kelsen. Verdrass' maxim and the five theses he distilled from natural law seem far from Kelsen's pure theory of law. But Verdrass felt that they could actually successfully compete in any effort to fill Kelsen's formal categories with substantive content. This possibility is a question of morality and politics. Only practical successes in morality and politics by efforts of people of good will can bring the blessings to mankind of the maxim that human dignity is superior to all other social order. It is an illusion to believe that there is something automatic or something naturally given in any victory of human dignity.

The five prescriptions for mankind inherited from natural law and summarized by Verdrass belong in a constitution. The separation of powers delineated by Montesquieu into legislative, judiciary, and executive branches and the procedures for manning them also belong in constitutions. As to other laws, we should resist the typical effort of politicians who regularly try to put their own party program into constitutions.

Three Disturbances in Norms

Moral Panic

In the 1960s drugs became a not uncommon part of student life in many Western countries. Some of the social researchers who had had personal experiences of the reactions to the use of marijuana during their student days later used these experiences to pose scientific questions. Why did society react so strongly against drug use? All research indicated that the abuse of alcohol was far more widespread and had far more costly consequences than drugs.

The researchers began to gather material on other social reactions of disproportionate magnitude in relation to the prevalence of the phenomena. They found many: for example, imbalances in reactions to abortions, Aids, child abuse, cruelty to animals, homosexuality, incest, food additives, pornography, prostitution, radioactivity, Satanism, trafficking. Analyses of these phenomena led to a theory about moral panic.

Moral panic is a contagious wrath or fear that arises when the behavior of certain people (the wicked ones) is deemed to be so pernicious or threatening to the rest of society (the good ones) that it calls for immediate measures to control the behavior and restore the social order. Leading researchers on moral panic were the South African Stanley Cohen, who had studied the phenomenon in England and coined the term moral panic, as well as Erich Goode in the United States and Nachman Ben-Yehuda in Israel. The latter two wrote a book on the subject (Goode and Ben-Yehuda 1994) and defined 'moral panic' by these criteria:

First, moral panic arises through a distortion of the magnitude of a problem, which appears more ominous than it really is.

Second, moral panic is expressed in an emotional pitch charged with outrage, disgust, despair, fury, and protest, and feeding circular reactions.

Third, moral panic generates a belief among those involved in its creation that danger threatens. In a community in Norway, the belief that incest was a widespread occurrence was able to unite disparate elements of society.

Fourth, moral panic creates a divide between the “good” and the “wicked,” a mutual exclusion that can be exploited by interest groups, political parties, and religious groups.

Lastly, moral panic demands that measures be taken, and it often echoes in parliaments. Moral panic appears to be the voice of the people.

A list of examples of moral panic has certain resemblances to tabloid headlines. A moral panic is newsworthy of itself and should, of course, be reported in the media. Sometimes, however, the editorial staff is itself caught up in the throes of the panic and becomes more than a purveyor of news: it orchestrates the panic. The editorial and news pages run the same campaign, TV joins in and turns up the volume, the waves of indignation mount ever higher. In such situations, democracy, like any other form of governance, is in danger of turning into mob rule.

A moral panic can then erupt in the government and parliament. Politicians react personally with indignation as everyone else does, but they are also pressured into action by the media and public demonstrations. In the 1990s a moral panic in regard to pornography using children broke out in sexually tolerant Sweden. It threatened to subvert the country’s central and hard-won constitutional principles of the rule of law and freedom of the press.

Moral panic arises because of a disturbance in the norms of society. The disturbance can be due to an ambiguity about what is right and what is wrong. In some countries, in the early stages of pregnancy, a fetus may be regarded as unwanted tissue in the body that can be removed if the woman so desires. Some weeks later the fetus becomes a prenatal child that is immediately moved into an incubator and receives all manner of medical assistance to survive; at the same time, society rolls out its enormous expectations of the roles of parenthood. With boundaries that lie so close to one another, moral panic about the abortion issue is bound to recur.

Norms and rights can be unarticulated for long periods of time. Or, if they are conscious, a new vogue of thinking may dismiss them without reflection as obsolete, in spite of the fact that they constitute an essential part of society. During a moral panic, valid norms may be pushed to the surface, but in a distorted and exaggerated form.

 

Institutionalized Evasion of Norms

In social life there are informally approved excuses that are valid until challenged. Such a form of excuse is found is what Robert K. Merton called “institutionalized evasion of norms.” Widely spread transgressions of norms that are considered unreasonable or too strict meet first a feeble excuse, then more solid excuses, and may eventually emerge as new norms.

…institutionalized evasions develop when practical exigencies confronting the group or collectivity (or significantly large parts of them) require adaptive behavior which is at odds with long-standing norms, sentiments, and practices, or correlatively, when newly-imposed requirements for behavior are at odds with these deep-rooted norms, sentiments, and practices. In the first case, the norms and sentiments are for a time ostensibly retained intact, while tacitly recognized departures from them become progressively accepted in their own right. In the second case, the newly-imposed institutional demands are in fact evaded while the slowly-changing norms and sentiments continue to govern actual behavior (Merton 1957, pp 318-319.)

The Swedish constitution of 1809 stated solemnly that “the King alone is to rule the country.” This phrase suited a new King who had been recruited among Napoleon’s marshals, the proven elite in Europe of those days. In the rising tide of economic and political freedom of Europe in the 19th century this rule could not be maintained. The first of Merton’s cases can be illustrated by the action of a few leading Swedish politicians to introduce a parliamentary system in 1917 in which the Riksdag (parliament), not the King, should appoint the Prime Minister. These politicians just did it without entering it into any protocol. And the King did not file any formal protest. The parliamentary privilege to select a Prime Minister soon became an unbreakable new norm. But the norm was not entered into any written law until half a century later in1974, when the old formulation from 1809 was removed in a new constitution (Sterzel 1998).

In a process of institutionalized evasion there is always a risk that the formal norm will apply. For example, if a Highway Authority sets a tough speed limit, and it is violated by a majority of drivers on a very safe part of a road, and the police usually look the other way, the full force of the law would nevertheless hit the driver who causes an accident.

The second of Merton’s two cases can be illustrated by a formulation in the same 1809 constitution in Sweden that required the courts to be independent of both King and Riksdag. This had never been a tradition in Sweden. It was a principle inspired by idealists who had read the American Constitution and Montesquieu's arguments for division of powers. In Swedish practice this norm in the Constitution never became enforced. In actual practice the Swedish courts to this day are part and parcel of the executive branch of government.

A conclusion is simple: don’t have a law on the books if you cannot put this law into effect. It reduces the respect for the legal system to legislate about something that then is neither enacted nor enforced. In fact, Swedish citizens of the twentieth century would have been laughed out of court if their appeal was only to the constitution of their country and to no other section of law.

Civil Disobedience

Civil disobedience is an active, polite, and non-violent response to disliked laws that one chooses not to follow. It provides practical actions for persons whose dignity has been offended by laws or authorities and who therefore perceive a right to disobey the offending law. In short, it is one way to implement Verdrass' fifth thesis that persons whose dignity has been offended by laws or authorities need not obey the offensive laws or directives

If the civilly disobedient, "the resistors," are caught by the police, they refuse to move. They may try to make the violence used by the police during their capture visible to the media. If drawn into court they get new opportunities for protests and publicity for their cause. The process has been used by movements for independence (India), against laws of racial segregation (American South and South Africa), and against drafts into wars considered unjust (Vietnam). Henry David Thoreau inspired this practice of canceling social norms in his 1849 essay Civil Disobedience which presents his reasons for having refused to pay taxes as an act of protest against slavery and against the Mexican-American War.

Civil disobedience is an organized activity that requires knowledge and preparation by the resistors. It is an accepted way to change norms in a modern society, but only if the resistors, if and when caught, are prepared to take the full prescribed consequences of the existing laws they want to have abrogated. They must be psychologically prepared, not only for criminal charges, but for the negative opinions that the law-abiding always ascribe to deviants. (We will soon discuss this tendency to give negative evaluations of those who deviate from norms as Proposition 14:6 "The First Principles of Social Punishment.") However, they may become heroes if their activity ends with the invalidation of the disliked law. An outstanding example is "the mother of the civil rights movement" in the United States, Mrs. Rosa Parks, an African-American seamstress who had been a secretary to the President of NAACP, the National Association for the Advancement of Colored People. On the 1st of December 1955 she was arrested in Montgomery, Alabama for not standing and letting a white bus rider take her seat. Protests lasting eleven month were organized by Dr Martin Luther King, pastor of a local Baptist Church. On November 13, 1956 the US Supreme Court declared that Alabama's state and local laws requiring segregation on buses were illegal, a landmark decision that changed the country.

Vocabularies of Rights

 

Vocabularies of rights develop in verbal exchanges inside human encounters. There is more in this than immediately meets eye and ear, so we must be pedantic in dealing with this topic. We think that we know what happens in encounters because we participate in them every day. In fact, real analytical knowledge of exchanges in encounters escapes most people. For example, many bright law students have flunked the the following analysis of rights to a service that are established in everyday encounters.

In a seminal paper from 1913 the American jurist Wesley Newcomb Hohfeld sharpened the analysis of vocabularies of rights by separating four rights: claim, liberty, power, and immunity. We can illustrate them by a dialogue in an encounter between an immigrant from a country with a non-English mother tongue (whom we call Ego) and a teacher of English (whom we call Alter). On the left side we spell out the content of the rights involved in mundane (emic) language and on the right we note its formal properties in Hohfeld’s analytic (epic) language.

<itd width="236" style="width: 177pt; line-height: 100%; font-size: 11.0pt; font-style: italic; font-family: 'Lucida Sans', sans-serif; text-align: center; vertical-align: middle; white-space: normal; color: windowtext; font-weight: 400; text-decoration: none; border: medium none; margin-right: 3px; padding-left: 1px; padding-right: 1px; padding-top: 1px"> Ego: I have a claim that Alter does X.

Epic language

Emic language

Immigrant: Please teach me English

Ego: I have a claim that Alter does X.
Teacher: Yes, I am an English teacher. Alter: I have a duty to do X.
Immigrant: I can choose you or someone else to teach me English. Ego: I am at liberty do or not to do X.
Teacher: Yes, you don't have to learn English from me. Alter: I have no claim that Ego does X
Immigrant: I can use the English you teach me any way I want: to find a mate, to get a job, to worship, to get a degree, even to be an English teacher like you, or whatever — except to insult or deceive others.

Teacher: I do not care how you use the English I teach you. 

Ego: I have the power to dispose of X as long as I don't violate any rights of other persons

 

Alter: I assume no liability about any disposition of  X.

 
Immigrant: I don't want to let you or anyone else change these conditions. Ego: I am immune from any attempt by any Alter to change my powers over X. 
Teacher: I shall have no possibility to change the way you use the English I teach you. Alter: I have no power to change Ego's conditions for disposing
of X.

Hohfeld (1913) concludes that "the term ‘rights’ tends to be used indiscriminately to cover what in a given case may be a privilege, a power, or an immunity, rather than a right in the strictest sense..." (p. 24). His full analysis reveals a right as a package of four separate prescriptions in any social encounter between Ego and Alter, i.e. claim, liberty, power, and immunity. The ‘claim’ is an explicit expectation (prescription) that others should accept what I do. The ‘liberty’ is the explicit expectation (prescription) that I have other options and am not forced to do everything I have a right to do. The ‘power’ is that I am allowed (can prescribe for my self) to do something as long as it does not violate the rights of others. The ‘immunity’ is the expectation (prescription) that others will respect these rights of mine.

Hohfeld’s arguments are summarized in Figure 11.2.

Figure 11.2. Hohfeld's Distinctions Showing Ego's Rights and Alter's Burdens

Ego's Right Alter's Correlate Negation
Claim Duty No-claim
Liberty No-claim Duty
Power Liability No-power
Immunity No-power Liability

Source: Hohfeld 1913. In the original "Liberty" was labeled "Privilege."

When a politician or someone else proclaims that "Everyone has a right to education" or "Everyone has a right to a job" these are statements of the type "I have a dream that everyone gets an education and a paid job." Dreams have immunity. Such statements become rights only when amended to indicate who has the duty to provide: "Everyone has the right to an education and it is the duty of the state (or church or family or the employer, etc) to provide schools for everyone."

Hohfeld helps us separate existing rights from magical ones. To say that the state has the duty to give everyone a job would presume that the state organizes public works that are publicly financed for the unemployed in any occupation and/or that the economy is socialized so that factories and offices can accept excess personnel and the resulting inefficiencies of over-manning. In capitalist societies a political rhetoric about jobs for everybody contains no rights, only dreams. A policy of jobs in a free society — not for everybody, which is impossible, but for as many as possible — requires a policy for as many and as big employers as possible, some in the public sector and many in the private sector.

The brilliance of Hohfeld's table lies not only in its specification of four meanings of right in column one, i.e. claim, liberty, power, and immunity. In the second column he adds a necessary complement of a functioning right, namely a responsible response from others. Only by specifying who has to deliver on a claim do we have a genuine right. Finally, in the third column Hohfeld gives us the negation to the four rights. This is helpful since it states what is valid whenever we conclude that no rights are present, a beneficial situation for human freedom. A society in which everything is a right or duty seems unbearably restricted and void of human freedom. Hohfeld's usage of the contrariety anticipates modern semiotics by half a century.

Hohfeld's table is a shell; it does not give concrete content of rights. The human rights that have emerged in human encounters over the centuries include rights to life and self-defense against beasts and aggressive enemies. Rights to collective territorial property are known in hunting and gathering societies. Right to a common territorial ground, "commons," are also frequent in agricultural societies with cattle. In these societies some individual property, at least of agricultural products, is established. Trading societies abound with private properties, including those of chattel slaves.

In today's societies you have the right to your own body and its free movements. An exception is Muslim societies where female bodies are controlled in the first place by their fathers, and then by uncles, brothers, and after marriage by their husbands. In these societies women's movements in public places may also be restricted.

The legislation in an increasing number of countries that gives pregnant women the sole decision about having an abortion is a recent extension of the right to own one's body. In the early stages of pregnancy the fetus is seen as a tissue of the woman's body — to which she has all the rights — at best it is a tissue handled with some respect.

There is a tendency in theories of rights to consider rights as given once and for all, while the empirical evidence is that rights emerge (and sometimes disappear) as history marches on. Taking a long view it is apparent that the catalogues billed as "universal rights" may be dated and local. For example, the United Nations catalogue from 1946 includes a right to vacation, an amenity of an industrial era and its particular way to organize work. This was already in 1946 irrelevant to most of the world's farmers. It is also irrelevant for the self-employed and free-lancers and others with erratic working schemes that have grown more common since 1946 in advanced societies.

Bringing Human Rights into Law

The historical evidence we have accumulated since the days when Jefferson wrote ideas of natural rights into US laws is that widespread rights for citizens are results of a combination of worldly political struggles and high ethical arguments. There are many theories by philosophers and jurists — for example, Grotius, Locke, Kant, Rousseau, Verdrass, Rawls, Nozick — about the derivation of rights; for a brief review, see Alan Gewirth, Human Rights (1982). No consensus has emerged among scholars about a correct theory of human rights. But the authority of each of these scholars  is considerable, and each one undoubtedly has contributed to the strong belief in universal human rights that exists in public opinion in the Western world.

The Western rhetoric and legislation about human rights is faithful and idealistic (wertrational); on this topic fundamentalism is the rule. Here is a significant exception to the main trend discovered by Max Weber, that recent Western civilization, in contrast to the Eastern civilizations, is predominantly pragmatic (zweckrational). Thus there are no exceptions to human rights; it is not something you can be pragmatic about. For example, it will not do for the United States to just keep suspected terrorists imprisoned at Guantanamo Bay. They must be given the rights of criminals, or the rights of prisoners of war. Since they do not (at least at the time of this writing) have the benefit of an offshore trial system with full human rights for detainees, they should be able to have their detention tried in the United States (as provided in 2008 by Boumediene vs. Bush in the US Supreme Court), or, in their home countries provided the latter have rule of law and human rights.

In the beginning of the twenty-first century a Western jurist or opinionated citizen could openly complain in his home country about the lack of human rights in Saudi Arabia or China, or anywhere in the world. Western editorial writers and intellectuals often griped that their own national leaders are not energetic enough to complain about foreign abuses to human rights when leaders of their nations have diplomatic contacts. The Chinese diplomatic response was usually along these lines: "yes, we know that you Americans and Europeans are interested in human rights. So are we. But we are pragmatic about it in our country." In this way they define the problem as one for the West, not for their own country. In earlier Chinese history, however, the celebrated position was actually the reverse. A well-known message from Confucius states: "The noble man knows what is right; the simple man knows what is favorable."

One should not sweep under a carpet the obvious dissonance between the mainstream of pragmatism of the Western world and its fundamentalism about human rights. It creates a difficulty for human rights intellectuals, at least for some of us who accept pragmatism in all other areas of life. The difficulties for the general public are compounded by the slippery way their politicians talk about rights, using the term as a claim from any special interest, far from the precision of Hohfeld's Table. An  important research project in social science would be a study of the degree of stability and development  that a society could achieve with a few — a strictly limited number — of fundamentalist backbones of human rights securing the dignity of man and animal, leaving other life areas and realms to pragmatism.

A bitter lesson from the Twentieth Century is that Kelsen's edifice of pure law can be filled with Nazi legislation making, for example, confiscation of Jewish property legal in Kelsen's sense, and making existing legislation unable to stop the workings of the Holocaust. Among other things, the Universal Declaration of Human Rights of the General Assembly of the United Nation from 1946 was designed to prevent such possibilities.

Two years later the European Council, a group of democratic states, specified a European Convention for the Protection of Human Rights and Fundamental Freedoms that could be enforced by a European Court of Human Rights, which would become established in Strasbourg. This court deals only with infringements of human rights by governments, a central theme of Verdrass' theses. The court spells out the duty of governments according to a European catalogue of rights. Only when a case has traveled through all national levels of a court system can it be heard in Strasbourg. Thus enforceable rights in the sense of Hohfeld's Table are created, not only political spuma of immunities.

The European Court of Human Rights is not perfect, but it is shining in comparison with the frequently ineffective and sometimes incompetent, even farcical, treatments of violations of human rights by the agency with the corresponding function in the United Nations.

Please send your comments on this chapter by email to the author.



 

Chapter 12.

Vocabularies of Likes and Dislikes

 
  Personal Likes and Dislikes
    Vocabularies of Racism
    Vocabularies of Sexism
    Diversities and Dislike
  Socially Designed Like-Dislikes
  Vocabularies of Ethnicity
    Ethnicity and Immigration in The United States
    Ethnicity and Immigration in Europe
  Vocabularies of Nationalism
    Rational Nationalism
    Romantic Nationalism
        Figure 12.1. Ethnic and National Boarders in Europe in 1850
        Figure 12.2. Ethnic and National Boarders in Europe in 1920

Ethnic Federations

Personal Likes and Dislikes

Xenophobia apparently contains a sediment of bodily spontaneity; we instinctively raise our guard when we encounter new people different from ourselves. People trust people like themselves more than they trust people unlike themselves. It is enough if people are perceived as alike or different for this rule of thumb to operate. Or, more formally:

12:1
"The proposition of likeness-liking and dissimilarity-dislike"

In general, in their encounters people have a more favorable evaluation of persons who are described as like themselves than they do of persons described as unlike, and vice versa.

This tendency is known in proverbs such as "birds of a feather flock together." Counteracting observations are also well known in sayings such as "opposites attract," The contradiction attests to the difficulty for the untrained to analyze everyday encounters, and also to the fact that the tendency is weak and has exceptions. In the 1930s and 40s the first systematic empirical evidence about these preferences came from the marriage markets in the American Middle West. Local studies there showed that ethnically homogenous partners in marriages expressed more love for one another than spouses in ethnically mixed marriages. Reuben Hill found this by exploring life histories (Becker & Hill 1948) and Harvey Locke (1951) confirmed the finding by interviews using questionnaires. In the new century, evidence from 30 000 interviews from across the United States collected by Robert D. Putnam, a high-profile social scientist, shows that diversity and solidarity are negatively correlated in virtually all aspects of American community life. In areas of greater diversity, his respondents demonstrate:

Lower confidence in local government, local leaders and the local news media.

Lower political efficacy — that is, confidence in their own influence.

Lower frequency of registering to vote, but more interest and knowledge about politics and more participation in protest marches and social reform groups.

Less expectation that others will cooperate to solve dilemmas of collective action (e.g., voluntary conservation to ease a water or energy shortage).

Less likelihood of working on a community project.

Lower likelihood of giving to charity or volunteering.

Fewer close friends and confidants.

Less happiness and lower perceived quality of life.

More time spent watching television and more agreement that ‘television is my most important form of entertainment’. (Putnam 2007).

Probably most of Putnam's readers — I for one — had wished for the opposite results of this research, or at least for zero-correlations when extraneous circumstances had been factored out.

Vocabularies of Racism  BIO 

A significant exploitation of the likeness-liking proposition has been made by means of what we called the Third Principle of Magic. It proclaims that what holds for the part also holds for the whole, and vice versa. Vocabularies of racism have developed on this ground. As we know, a great variety of stereotypes are linked to genetic markers such as differences in the slant of eyes, skin color, thickness of lips, the size and curvature of a nose,  etc. Viewed against the background of the entire human genome that has recently been mapped, these genetic differences are clearly trivial. By no means do they define biological man, nor do they tell us anything essential about social man. But we have been very good at magically assuming that they do. The social consequences of these beliefs and vocabularies are evident in a reinforcement of the tendency described in the likeness-liking proposition. Our third magical principle has simply entrapped mankind, and allowed the small genetic differences in human parts to make us believe in insurmountable racial differences.

Thus the differences between human races as conceived by earlier generations are not a profound but rather a superficial (“skin-deep”) division of mankind. The old thought that races are profoundly dissimilar is wrong. The entire genetic history of mankind, the great migrations, wars, and slave trade, which spread homo sapiens' basic characteristics to all corners of the globe, are now well documented (Wells 2002). This journey that mankind has made across the world is marked by great historical events, mostly wars and technical innovations, and by the emergence of realms such as administration and politics, economy, science, art, religion, and morality. In addition to these developments the journey is marked by some superficial changes in genes which can now be easily measured and for all biological purposes be ignored. But our penchant for magical thinking has made the latter the cause of the former. The story of "race" is a tragedy wrought by magic, an enormous illusion.

What has been called human races are not even different species. All people now alive are evidently variations of one, just one, biological species. They can mate and produce offspring, which qualifies them as a single species according to a standard Darwinian criterion. The Neanderthals, who had different DNA and one chromosome less than homo sapiens, belonged, however, to another species. They could not reproduce a line of children with homo sapiens; the offspring of such a coupling, if any, would probably be sterile, like the mule. A definitive history of their extinction remains to be written.

Now we know that Black and White, Jew and Gentile, Chinese and Indian, and any pair of homo sapiens you would care to mention share the same genetic structure, give or take a few recent and superficial aspects. Mankind's descriptions of fellow human beings could focus on the broad genetic similarities, and in a hundred years or two I think they might. But at present we are still more apt to focus on the superficial genetic differences, a remnant of magical thinking.

Vocabularies of Sexism  BIO 

We noted before, that there is no rationale for unequal status of men and women in our times in a society built on language brains. There are only small differences between the language brain of men and women; the female language capacity may be  superior to that of men. The reverse may hold for mathematical capacity. The present way of measuring intelligence components give men and women the same mean, but a slightly larger standard deviation around the mean for men than women. This would indicate that there are more stupid men than stupid women, and more brilliant men than brilliant women. I don't think one should be too sure of these small differences until we have measurements taken when several generations of men and women have lived as equals.

In evolutionary history when non-language brains were dominant, it is probable that the physically stronger and faster males could dominate females, and that the females in periods of childbirth and nursing needed and sought male help to gather food and to get support in cases of danger. Such a relation between females and males may have been in effect before the emergence of the language brain. No one can know for sure about such matters, and spuma and defensive bilge about sex differences always abound.

What we do know is that no immediate gender equalization occurred in societies where the language brain took over. Athens at the time of Socrates, exhibits an extreme subordination of women under men at the same time as language-based realms such as drama, philosophy and science had an unprecedented development. The rival Sparta, organized for wars, actually seems to have held their women in higher esteem than did Athens.

Broad-scale equality between men and women is a recent development with roots in Europe and North America.  A United Nations Convention on the Elimination of All Forms of  Discrimination Against Women was enacted in 1979. Twenty-eight years later 180 nations have ratified it. The Muslim countries have been late signers and Iran and Qatar had yet to sign. The convention does not meet Hohfeld's criteria for genuine rights. It does not specify who has the duty to deliver and enforce the rights of women.

It is easy to detect how unconscious an assumption of subordination of women to men is. When a man acts it out, he may not notice it until others remind him of the fact that he is engaged in discrimination that violates the modern norm in most countries of equality between the sexes.

Socially Designed Like-Dislikes

What will remain, however, when "race" is ignored are a number of other diversities. They produce a large number of implications of the likeness-liking proposition.

Persons who speak the same language tend to like each other more than they like persons with different languages. The first pillar of a nation is a common language. Vocabularies and pronunciations make a clear difference.

Persons who share the same myths of their origin and history tend to like each other more than they like persons with different myths about their origin and history. A second pillar of a nation is a common history. This history need not be accurate for the people involved to like each other more than other people, but it must be shared and believed to be the truth.

Persons in the same strata in society tend to like each other more than they like persons in other strata, be they higher or lower. In all class consciousness there is an element of preference for one's own class and a distrust of other classes. A related finding might be that in countries with small differences in income, citizens are generally happier with life than in countries with large income differences.

Persons who share the same lifestyle tend to like each other more than they like persons with other lifestyles. For example, the civil society is full of associations and networks where people enjoy meeting each other to sing, to sew, to garden, to collect stamps, play chess, et cetera.

Persons who are engaged in the same realm tend to like each other more than they like persons engaged in different life areas. In general they rate people in their own realm as more trustworthy that those in other life areas. For example, businessmen tend to like other businessmen more than they like priests, artists, politicians, and scientists.

Religion is one of the strongest sources of likes and dislikes, no matter how much some of them officially preach brotherly love. Here one cannot talk about the likeness-liking proposition as a weak tendency. This is probably due to the claim of each religion to definitely define the ultimate evaluation of a person's life, and they do not do it in the same way.

This list of germs of likes-dislikes could be made much longer. The Periodic Table of Grand Societal Realms at the end of Chapter 9 presented a fuller picture of differentiation of advanced societies. A member of any cell in this table can be said to have a small initial personal inclination to like other members of the same cell more than members of other cells.

The natural tendency to be initially alert for differences in those we encounter does not mean that mankind is born to be trapped in racism, nationalism, ageism, sexism, and the like. The generally weak tendency of the likeness-liking proposition is modified by a variety of human designs that make it stronger or weaker. 

The strengthening designs may be hate-mongering such as the old shibboleth that diversity brought by immigration is the root of all evil: neighborhood crime, family disintegration, political strife, degradation of the mother tongue, and what have you. The weakening designs, on the other hand, may be the newer multi-cultural shibboleth that flourished at the turn of the twentieth century and promulgated that ethnic diversity enriches our society; neighborhood, corporation, party, church, etc. The latter requires us to define people in terms of age, sex, race, ethnicity, and then to set quotas, formulate anti-discrimination laws, et cetera. The process maintains our attention to diversity in our encounters rather than our attention to similarity. There is an obvious risk that such a cure prolongs the disease. What a diversified mankind seems to need to do to stop personally disliking one another is to keep totally silent about irrelevant dissimilarities. Easier said than done. 

The personal like-dislike responses can be embedded in collective preferences. Likes and dislikes become part of social beliefs, public sentiments, and social norms. (These terms we may recall from the discussion on  "A Beginning of a Taxonomy: Habits and Customs.") When this happens the like or dislike you have toward some people is not only yours, "everybody" in your circles shares them with you. From there on, the social beliefs, public sentiments, and social norms become included in the language that shapes positions and roles that we learned about under the heading "Structuration into Positions" and "Structuration into Social Relations." Now the like-dislikes become part of an ascribed identity of some people, and they shape the way you are expected to treat these people. This is called 'structural discrimination.'

Said (1978) argued that "The Orient" is in large measure a Western construction. During the 19th and into the 20th century the Orientals were generally depicted by Europeans either as outright criminals, or as lazy, false, and sexually obsessed non-criminals. Said holds that the top authors and scholars of the West thought along these lines, but it was rather the pulp writers who did so. At any rate, this had nothing to do with reality. Said says it fitted the ambitions of British politicians when the Ottoman empire after centuries of rule lost its tight grip over the Orient. My impression is that it primarily suited the need of European media to create attention and large editions by focusing on negative emotive symbols more than on positive emotive symbols, giving readers an emotive choice rather than a rational analysis of news from the Orient. (See Proposition 4:4 "The Rules of Emotive and Rational Choice.")

Also newcomers into our encounters tend to accept what is structurally defined. In this way we arrive at the striking conclusion that a newcomer or someone from a new generation without a personal dislike of a people may nevertheless act as if they dislike them. People who have personally overcome any dislike of others nevertheless treat them inequitably because of the existing structural discrimination.

As individuals many modern males accept with all their heart that men and women shall be treated as equals. In a many-splendored society in which all essential activities are based on language this is the only reasonable position since women are equally or better skilled than men in the use of language. But in practice these modern men discriminate against women because of the inequities built into the prevailing definitions of women's positions and roles in family, work, and public life.

Structural discrimination of immigrants is common. As Schierup (1995) has argued, the "Negros" of Myrdal's An American Dilemma from 1944 is the the illegal immigrants and their likes in European city gettos. Myrdal's experience is repeated in Europe: the lion's share of discrimination cannot be explained by any number of psychological, cultural, and ethnographic studies of the minorities, nor by any normal degree of xenophobia in mankind. Only by studies of structures that are routinely maintained by society at large, i.e. among the majority, can lasting and blatant discrimination of minorities be understood. This is convincingly shown by Burns and his coworkers (2007) in Sweden.

The message of Swedish polls is that personal dislike of immigrants in Sweden is quite modest in the host population. But discrimination in practice is pervasive. Burns emphasizes immediately that the processes also works in the reverse. "A prejudiced person, even a racist, can act neutral and non-discriminatory in his occupational role" (p. 1). Work is a key to counteract structural discrimination of immigrants, work for the host population and work for the immigrants, and common workplaces for both. Countries like the Scandinavian ones take a lead from their strong labor unions that oppose immigrant labor and only admit a quota of refugees for humanitarian reasons. They become hotbeds of structural discrimination if they fail to quickly integrate the refugees into the labor force. Needless to say, it is easier to integrate foreigners who arrive in order to work than foreigners who come as refugees from persecution.

The linkage of occupation to a non-discriminatory reception of immigrants is particularly clear in the occupations we call bureaucratic, technocratic, or professional. They  have roles marked by high specialization, high impersonality, low or one-way contingency, low emotivity. (All these less than wonderful words were defined in the section on " Attributes of Social Relations." in chapter 5.) A judge in his courtroom or a physician in his practice may not be able to always keep out all his personal likes-dislikes, but at least they are trained to do so. Even the Muslim medics and paramedics in the British National Health Service who became linked to the bombing in July 2007 of Glasgow Airport and an attempted bombing of the London Underground had records as professionals in dealing with patients in accordance with individual medical needs regardless of the religion and race of the patients. Only in their role as amateur agents of jihad did they plan to randomly kill the infidels and other innocents. 

Decisions by some administrative bureaucrats that are informed by resolutions at party congresses, and thus involve no independent intellectual effort, may not necessarily be non-discriminatory. Professionalism is a better handle to use against discrimination. The decisions among technocrats or professionals are also informed by academic knowledge, a fact which should help them toward objectivity.

Is it true then that countries with a higher share of bureaucrats, technocrats and professionals have lower levels of discrimination? Data on this is available but lacks conclusive analysis. Some studies show that the opposite may occur. If there is racism or sexism in biomedical knowledge taught to medical students, the doctors become trapped in structural discrimination. If there is racism or sexism built into the legislation and procedures taught to law students, judges, prosecutors, and lawyers become trapped in structural discrimination.

Structural discrimination is not a hydra, the legendary creature that grew two new heads for each one you cut off. But it is insidious and requires vigilance.

Vocabularies of Ethnicity

The ethnic differences between man and fellow man are brought about by upbringing and living in different places. You can open any inquiry about someone's ethnicity by establishing his or her place of birth and upbringing. There are profound differences between growing up in, say Mexico and in the United States. Some are linguistic, economic, and educational, i.e. of a kind that can be erased by two or three generations by policies of integration. But some are more profound, as Paz (1985) has shown, and virtually built into life itself.

Technically speaking, survey researchers need two questions to establish ethnicity: "where were you born?" and "where did you grew up?" Usually give the same answer so questionnaires may be simplified to contain only one of them. Often researchers include the lingering ethnicity indicated by questioning "where were your father/mother born?" and "where did your father/mother grew up?" In some countries these are sensitive questions, in others they are answered routinely.

Ethnic dislikes surface in two ways: when persons with different ethnicity enter your encounters, and when you get into encounters dominated by other ethnicities. The former may be a result of emigration, the latter a result of immigration. Ethnic like-dislikes thus occurs as a result of mobility, and it becomes pervasive in any modern society. Ethnic bonds of liking override the anonymity of city life.

The ethnic dislike can result in neighborhood changes whereby one ethnic group succeeds another in a residential area. Short of strict legislation fanatically enforced, ethnic ghettos are seem impossible to avoid in world of a mobility. Sociologists living in Chicago in its peak years of immigration in the beginning of the twentieth century developed an elaborate theory of the zones of the city shaped by "invasion and succession" of ethnic (and racial) groups.

Ethnicity and Immigration in The United States

The North American colonies and the free country of the United States that they formed after the liberation from Britain became engaged in what nowadays is called "ethnic cleansing." Forced relocation of Native American peoples from their traditional areas to remoter reservations elsewhere in the country was official policy that cumulated in the Indian Removal legislation of the 1830s. The legendary Trail of Tears of Cherokees, and the Long Walk of the Navajo are examples of the effects. Genocide, that is extinction of American Indians, was never official policy. But General Philip Henry Sheridan’s word at Fort Cobb in 1869 — "the only good Indian ... is a dead Indian" sums up a minority sentiment of those days that opened for "overkill" in the Indian wars.

At the same time of the ethnic cleansing of Native Americans, Canada and the United States left the continent open to all comers, particularly from Europe, in a liberal immigration policy. As predicted by the likeness-liking proposition, the people in the American colonies and later the United States looked more favorably upon persons like themselves than upon the native Indians who were persons more unlike themselves.

In the nineteenth century the United States was the foremost representative of liberal immigration from abroad. The country had revolted against European traditionalism and hierarchy and had proclaimed that all men were created equal. The Statue of Liberty was raised in 1886 and greeted immigrants from the old world with the inspiring words of Emma Lazarus:

Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shores.
Send these, the homeless, tempest-tossed, to me;
I lift my lamp beside the golden door.

In the United States of 1900, with a population of 76 million, 10,3 million were foreign-born and 15,6 million were the offspring of foreign born. A total of 34 percent of the population was thus being assimilated. It was not possible to maintain these proportions. Immigrants from southern and eastern Europe did not fit into the American communities as easily as had immigrants from western and northern Europe. Again we see the operation of the likeness-liking proposition.

Liberal politicians did not want any authoritarian thinking of the Old World replanted in the New. But they were ill informed. In an early, and now classical, work on immigration, The Polish Peasant in Europe and America (1918-20), W. I. Thomas and F. Znaniecki showed that although the Polish peasants did shape an ethnic subculture that differed from the established American culture, it also diverged from the old Polish culture they had left behind, among other things, by being less patriarchal in family life and less autocratic in community life.

After World War I, American immigration laws became more conservative. Since World War I, the United States has thus been partial to immigration from countries that bear an ideological heritage from the French and English revolutions and thus can more readily accept America’s own heritage of freedom. In 1924 quotas were introduced that cut immigration from a spontaneous influx of over one million persons per year to a controlled entry of first 358,000 and finally 154,000 persons annually. The laws favored immigrants from Europe over those from Africa, Latin America, and Asia. Within the European quota, immigrants from western and northern Europe were favored over those from southern and eastern Europe. At one point it was seriously proposed that the ethnic composition of the population be maintained as it was according to the somewhat dubious census in 1890.

The motives were partly racial and partly cultural. The racial argument for immigration restrictions eventually became invalidated. The individual differences within each race are so enormous that using racial criteria to decide whether an individual be allowed to immigrate or not would lead to egregious inequities. The cultural arguments, have, however, survived as an idea that every society has the right to preserve its distinctive character.

An immigration law introduced in 1990, set the annual quota at 700,000 — 0.3 percent of the population — plus extra quotas for refuges, which are determined each year. The law did not change the stance that permits immigration as long as it does not overwhelm America’s distinctive character. At this time most immigrants come to the United States from Latin America. They are Christians, the same religion as most Americans, a fact that facilitates integration. Their language is Spanish, a world language commanding pride among its speakers. They seem less motivated than many earlier immigrants to the United States to adopt English. It gives some southern parts of the country an unexpected situation of de facto having two parallel languages through several generations.

Ethnicity and Immigration in Europe

Europe cannot imitate the liberal history of immigration of the United States. Europe in historical times has never been a nearly empty continent, open to all comers as after the ethnic cleansing of the American Indians. Europe's major native ethnic groups have remained intact, and are historically rooted in different geographical regions. In Europe, ethnic groups cannot be quickly integrated into a melting-pot of the American kind. Only slowly will they take in a limited number of outsiders and allow a fusion of their cultural heritages.

Going back some centuries we observe the slow but powerful integration processes in several of regions of Europe. For example, in the north-eastern part of the present territory of France a natural center emerged in Île de France, where the land was fertile and many navigable rivers flow in different directions. There some clans of Franks, a Germanic tribe, managed to subjugate a very divergent lot of neighboring Romans, Celts, and Burgunds. When sufficiently united, they took on the Normans, Bretons, Basques, Corsicans, and some Catalans.

For a long time, the French language was not universal at the local level where other forms of Romance were spoken, such as Picard, Champenois, Bourguignon, Gascon, Provençal. It is said that the people of Marseilles, where Provençal lingered on, could not understand  La Marseillaise, the present national anthem, composed in 1792 as "War Song of the Army of the Rhine."  Only some solders from Marseilles in this army had learned enough French to sing it so energetically during the revolutionary march on Paris that the song became nicknamed "the Marseillaise." 

In medieval Spain the process of fusion of regional identities and languages was fired by the struggle between Muslims and Christians. A process similar to the one in France has since taken place, and is still under way — and still meeting resistance. In parts of Eastern Europe and particularly on the Balkans struggles between ethnic identities are the order of the day. On a larger scale, a process of integrating identities to a common one for all of Europe is noticeable; it may have been helped along in recent years by the pan-European media and pan-European institutions and projects. However, the latter seldom reach deep into peoples’ hearts. This is clearly the case of the European Union, a project of the political elites, not the broad masses.

In Europe, with possible exception of France, you may be seen as and called “foreigner” — not merely " foreign-born" as in the United States and Canada — even after you have acquired citizenship in your adopted country. European languages generally lack a common term such as the designation “American” enjoyed by all citizens of the United States irrespective of their ancestry or country of birth. Identities that people in the United States may take pride in, such as Afro-American or Italian-American have no counterparts in Europe. Designations such as Afro-German or Afro-European, Chinese-Italian or Chinese-European are unknown or odd in Europe, at least at the time of this writing.

In most countries in Europe around the year 2000, the balance between births and deaths means a decline in the population unless it is balanced by a higher rate of immigration than emigration. Most areas surrounding Europe are Muslim, a minority religion east of the Ural Mountains and north of the Mediterranean sea. Inside Europe Albania, Bosnia, Turkey, and Azerbaijan are predominantly Muslim. Immigrants from Muslim areas are not as secular as the native Europeans, in fact, they often become more religious in their new country than they were in the old, since this supports them in a novel and sometimes tough environment. Europe needs more immigrants than America does, but the ethnic gap between the newcomers to Europe and the resident Europeans seems greater than the gap between the predominantly Latin immigrants to the United States and resident Americans. To this circumstance must be added the huge differences in the historical conditions for immigration between North America and Europe.

Vocabularies of Nationalism

The word “nation” has the same root, “natio,” as “nativity,” and has traditionally represented the area where one is born and grows up. Thus it is an ethnic group. But the the term 'nation' has an additional attribute: it is an ethnic group that is or aspires to be a state. Poland is an example: in some  periods it has been a nation and a state, in other periods it has merely been a nation that is a part of another state. The vocabularies of nationalism may be full of spuma, myths, and magic. But European nationalism started as a rational pursuit.

Rational Nationalism

In the not so distant past, less than 250 years ago, Europeans lived in kingdoms. Their identities rested on their membership in a clan living in a hamlet or village, a city, or a region. The French Revolution made a people of the French, members of a French nation, not only of a local clan or community. They should henceforth be loyal to the new rational and revolutionary nation, not to a king. The revolutionaries applied the teachings of the Enlightenment, and particularly that of Jean Jacques Rousseau. The message was that sovereignty lies with the people, not with the royal families. Frenchmen were to be citizens, not subjects, and were to have universal rights.

The French Revolution promised help to all people who sought freedom from the strong power of their king. The Revolution was to be spread throughout the world. It would serve as a model for Europe's countries much as the court in Versailles had been the model for Europe's monarchies. In the beginning, the idea of nationalism was this French export.

After the French Revolution and the Napoleonic wars, Europe’s greatest kingdoms were still intact: the Hapsburg in Austria, the Hohenzollern in Prussia, the Holstein-Gottorp-Romanov in Russia, and the Turkish sultans in the Ottoman Empire. The peace congress at Vienna in 1815, however, endorsed the creation of the German Confederation (Bund). Thus, they recognized that birds of a linguistic feather may flock together, if not in a federation, Bundesstaat, so at least in a Staatenbund, a confederation. Nationalism was about to be redefined.

Romantic Nationalism

The year 1848 in Europe has become known as the “year of nations.” It began with police actions against demonstrators in Paris, Vienna, and Berlin. There were soon uprisings in Switzerland, Italy, and Poland. Even in far-away Stockholm crowds broke windows and were met with fire from soldiers. Throughout Europe people were clamoring for liberalism, for the right to vote and for citizens’ rights. At the time, nationalism was a part of the political left. People wanted a transfer of power from the privileged institutions of the monarchy to a parliament.

Opposition from the establishments was surprisingly weak. In 1848, liberalism was in the air. A German regent defended his inaction with the assertion: “One cannot mount a cavalry attack against ideas.” The Hapsburg Empire was under the pressure of the demands for independence among different groups: Slovaks, Serbs, Italians, Hungarians, Bohemians, Rumanians, and Croats. Metternich, the architect of the established order, fled from Vienna.

However, the various liberal and nationalist interests lacked unity and a common plan to break up the Holy Alliance, to decentralize the power that rested in Vienna, and to create a parliamentary Germany. No durable change was effected, and the lid was replaced. The terrorist shot in Sarajevo in 1914 that led to World War I was an expression of one of the unsolved national and ethnic conflicts that had surfaced already in 1848.

In the meantime, European nationalism had changed character from a revolutionary movement of the Enlightenment to a conservative movement of the Romantic Era. The intellectual father of the former had been Jean Jacques Rousseau. A Lithuanian social philosopher, Johann Gottfried von Herder, residing in Weimar, inspired romantic nationalism. For him, a nation was not a juridical unit based on mutual, general principles of protection and advantages of the kind envisioned in a social contract. Romantic nationalism stresses and further develops the unique sense of belonging that is nourished by a common language, a common history, a common geographic region of birth.

The peoples of Europe thus developed ethnic identities expressed in symbols and feats: flags, anthems, languages, church services, food, exploratory expeditions, historical accounts and historical falsification, school trips to the capitol, world fairs, parades, cultural and sports events, etc. In the name of "our people," not the people as Rousseau had put it. They have fought and bled for their kin, their birthplace, their beliefs, their historical perceptions of themselves. Their background and the history of the everyday lives of their forebears are contained in museums with so called ethnographic collections. The peoples of Europe became conscious 'ethnic' groupings.

It was symptomatic of romantic nationalism that its new generation of European intellectuals reacted against the dominance of French civilization around the middle of the nineteenth century. They unreservedly began to extol their own literature and culture. French, like Hebrew, Greek and Latin — the languages of educated Europeans — received stiff competition from other tongues, the mother tongues.

The cosmopolitan rationalism and liberal nationalism gave way to local and patriotic fervor. It is easy to find myths, and an abundance of mystical and flowery expressions in romantic nationalism. But its core cannot be dismissed as unfounded. Common experiences and myths that become common have consequences for a society. As we have repeatedly seen, man may be born as a biological creature, but he becomes a social creature when he is introduced into a symbolic environment and can use language, not only as a means of communication, but de facto to define reality for him, give him a personal identity, and social roots.

The cosmopolitan rationalism and liberal nationalism gave way to local beginning understanding of the dynamics inherent in nationalism. Nationalism fed on existing traditional symbolic environments and developed them: mother tongue, folklore, songs, flags, etc. The theories also understand the dislike, nay hatred, that follows repression of ethnic expressions. To prohibit people from using their own language in newspapers, in school, in contacts with authorities — sometimes even in public places — to deprive them both of their perceptions of reality and of their identity. The outcome of such repressions is that people want to be ruled by their own kind, not by strangers.

The cosmopolitan rationalism and liberal nationalism gave way to local Figure 6.2 shows the ethnic symbolic environments in Europe as they were in the second half of the nineteenth century up to World War I, and the political boundaries as they were in 1848. They fit rather badly, and this discrepancy is one of the most important keys to the following history of Europe. A nation-state is a territory that consists of only one integral ethnic-linguistic symbolic environment. Most of the European states that have been created during the past 200 years have approximated nation-states in this sense. The practices to draw boundaries with little due consideration of ethnic-linguistic symbolic environments has not ceased but greatly diminished.

Figure 12.2. Ethnic and National Borders in Europe in 1850
Figure 12.3. Ethnic and National Borders in Europe in 1920

The map of Europe after World War I in Figure 12.3 contains new nation-states formed from the former Hapsburg Empire. But the war’s foremost loser, Europe’s largest nation, Germany, did not represent a closely knit state. Ethnic Germans were to be found, among other places, in the Saar, Austria, Böhmen-Mähren, Danzig. Hitler’s Germany incorporated them, one after another, in the period leading to World War II.

After the war, The German Democratic Republic, DDR, ("East Germany")  was not a nation-state, but a construction of the victorious powers intended to permanently weaken a vanquished Germany. During its short existence DDR did establish a certain identity as a nation of respected athletes and as window dressing for successful socialism. It had state ownership of industry, extensive state welfare measures for children, the sick, and elderly. It also paid heavy subsidies to food and housing, rationing such commodities by using queues rather than prices. The queuing system annoyed the broad masses more than the low prices pleased them. Compared with other countries in the Eastern Bloc, DDR fared relatively well, but it did not compare well in total wealth with the market economies in western Europe. By 1988 West Germany had attained an income per capita of GNP of 20,000 dollars, while East Germany had attained a corresponding income of only 5,340 dollars. This kind of inferior performance undermined communism as a system — particularly among the communist elite.

During the last few decades of the 20th century, a reawakened nationalism in Eastern Europe outside of DDR would sunder Yugoslavia, it would give Moscow massive difficulties in most of the republics of the Soviet Union, it would become a driving force in politics in Poland, Hungary, Rumania and other countries of Eastern Europe.

The believers in the rational nationalism of the Enlightenment regard ethnic conflicts as something primitive that belongs to a former era. They view the courage of the warrior in a romantic ethnic movement as abhorrent stupidity, their nationalism as a loser’s ideology. As long as the remnants of this rational nationalism from the Enlightenment survive, they open for relaxed solutions to ethnic conflicts. Thus Swedes surrendered Norway in 1905 without a fight; they also accepted the ruling of the international court in the Hague for independence of the island of Åland in 1919. On January 1, 1993 Czechs and Slovaks of Czechoslovakia parted ways peacefully. Unfortunately, this level of rational nationalism is in short supply. In the era of romantic nationalism the ultimate consequences of our Proposition of Likeness-liking and Dissimilarity-dislike are wars and uprisings to let people be ruled by their own kind, not by strangers. 

Ethnic Federations

Can states that contain ethnic and language divisions survive in modern Europe? The prospect provided by the past 150 years is bleak. Russia and former Yugoslavia have grave problems, and Belgium is just managing to keep together. But Switzerland does not have any serious problems.

Switzerland – a confederation that has turned into a federation – has not assimilated its ethnic groups as the U.S. has done. Germans, French, and Italians continue to live as separate groups. The Germans constitute approximately 70 percent of the Swiss population. If Switzerland had an ordinary system of majority rule, the Germans would govern the country; ethnic conflicts would be common, and, at least the French would proclaim independence and secede.

A federation, as we will discuss in Chapter 22, contains a built-in opposition between national majority rule and the aspirations of provinces. The solution to this antagonism is not to be sought in the minorities’ attitude toward the state but in the majority’s view of the state. Switzerland requires that a referendum be passed both of a majority of voters, and a majority of cantons. For a federation of unassimilated ethnic and linguistic minorities can exist if the minority feels that it is receiving more than its proportional due share of benefits from the federal state and that it has virtually as much influence on the federal state as the majority has.

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Chapter 13.

Vocabularies of Identities

  Individual Identity: Self-image
    The Looking-Glass Self
    Significant Others
    The Authentic Self
  Collective Identity
  Vocabularies of Inclusion and Exclusion
    Inclusion
   Exclusion
  Expressing Opinions as a Ticket to Inclusion or Exclusion

Individual Identity: Self-Images

There is much complexity in the emergence and dynamics of selves. Those who are engaged in developing psychological theory will not be unemployed by the simple statements on the topic in this book. We shall only deal with some aspects of the human self that are needed to understand the larger society.

A special class of cognitions, attitudes, and exhortations of considerable interest are the ones an individual applies to himself. The sum of these 'self-cognitions,' 'self-attitudes,' and 'self-exhortations' ("I am the hostess," "I am attractively dressed," "I shall entertain my guests") for a given person constitutes the 'self-image.' Self-images include memories of how persons describe and evaluate themselves in past times and hopes of what they prescribe ("will") for coming times, and how they describe and evaluate their future selves. All these terms are attributes of language, and, as usual language  implies a freedom to cook new sentences that have never been heard or used before. The so called "memory" behind the experience that once you've touched a hot stove, you rarely do it again is a bodily conditioning that a child can have before it has a language. It is not the same as the memory in Saint Augustine's Confessions, the first great memoir in Western literature, a 100 percent product of language.

The Looking-Glass Self

Charles H. Cooley (1902) was the first to formulate cogently the idea that a person's self is a mirror-like reflection of what others think of him, thus discovering that society and personality are, at least in part, two sides of the same coin. The uniqueness of an individual is not only a matter of a more or less unique combination of genes but also a unique combination of encounters, past or present (Simmel 1908, ch. 6). A unique set of encounters creates unique self-conceptions. The early encounters of family, friends, and neighbors Cooley called "primary groups." They are the people we encounter first in life, and they have an easiest impact than later encounters in the long process of developing the self.

The Cooley theorem covers three special cases, depending on whether we deal with descriptions, evaluations, or prescriptions. It makes some difference to the self-image of a medical student, if on his visit to the ward, he is greeted by nurses and patients with "Good morning, young man" or "Good morning, doctor." In one school of medicine where first year students have considerable contact with patients, it was found that 39 percent of the students who felt their "patients" thought of them as doctors also described themselves primarily as doctors, in contrast to 6 percent of those who felt their patients thought of them as students (Huntington 1956).

As to the effect of evaluations on the self-image, it is an old observation that kings and aristocrats tend to have a favorable view of themselves. And low-status persons tend toward low self-esteem.

As to prescriptions, we have an inclination to tell ourselves to do what others in our encounters want us to do. A school superintendent's conception of what he should do is thus a reflection of what the students and their parents in his school think he should do, what his colleagues in his professional association think he should do, what his school board thinks he should do, what his family wants him to do, et cetera (Gross et al. 1958). It is much more than the formulations in the job description when he applied for the superintendence.

Exhortations from such various directions are often a source of strain and conflict inside the self. In almost any job the personal will to perform is grounded in more than expectations from the boss. To "work to rule" may be a personal compulsion. It may also by a pressure on employers used by a labor union. The exaggerated compliance to all  prescriptions issued by management is a sure way of getting little done. This is true when the demand comes from inside oneself and when it comes from a union. A job becomes more efficiently done when expectations from coworkers and customers/clients/suppliers are added and integrated by employees with autonomous selves.

Significant Others

Two important modifications to Cooley's reasoning have been made. The first is based on the common observation that some people can claim quite rightly that they do not care much about what people in certain encounters think about them. But there are other encounters where the opinions of others about us are exceedingly important to us. These are the opinions of our “significant others,” to use the term introduced by George Herbert Mead in 1934. We do not really know a person well until we know who his or her significant others are.

Freud and many psychologists attach special importance to how people in our childhood, especially our parents, view us and our behavior. They agree on this score with Cooley that the primary groups contain significant others. Old-fashioned and authoritarian teachers try to equip children with a mental gyroscope that will inform them throughout life whether or not they are deviating from behavior that would meet with the approval of their parents and teachers.

In the 1950s social scientists recognized that increasingly large numbers of Americans wished, above all, to gain the approval of their “peer groups” — others who are similar to them in age, occupation, et cetera rather than approval from parents and teachers. Riesman (1953) called such people “outer-directed,” in contrast to the earlier “inner-directed” types. The outer-directed lack gyroscopes, but have instead sensitive radar screens that signal what those around them think.

We may go on to supplement Riesman's typology of significant others by including those from the historical past and by significant others from the near future. There are some individuals for whom historical models and ideals remain a reality. These significant others may be the heroes of your nation, Jesus, Muhammad, Buddha, or your famous great grandfather or great grandmother whom you never met. 

There is also the possibility that one’s significant others can be anticipated contacts in future social encounters, or even figures of the imagination. It is not only in fairy tales that a girl may make herself beautiful for the prince who will come — one day. An assiduous small businessman may adapt his present decisions to what he anticipates that the big bank president or industrial leader would expect — one day. Or the artist, misunderstood or ignored by his contemporaries, may persevere in creating, bolstered by the conviction that critics and the public will appreciate his work and recognize his greatness — one day. In like manner a politician who aspires to become a statesman may anticipate the judgment of future historians. In other words, the opinions of “anticipated significant others” may also have great influence on our lives.

The Authentic Self

A second modification of Cooley's theorem has been hinted by several thinkers, some writing prior to Cooley's formulation. A self-image is not decisively molded by the unique set of encounters we have or have had, nor is it entirely shaped by significant others. It is also shaped by ourselves, more specifically by our own ability to edit our self-image and stay firm at the result. The authentic self is built of several components, bodily spontaneities (the "I"), the looking glass self (the "me"), and the emerging self-description ("the real me"). The latter emerges on the basis of two factors: personal experiences ("my development") and confrontations with pristine versions of the self ("my ideal self").

In his thinly disguised autobiographical writing, Les mots, Jean-Paul Sartre tells how his sister (here called Anne Marie) became totally emerged in the opinions of the significant others in her primary groups:

Anne Marie, the younger daughter, spent her childhood on a chair. She was taught to be bored, to sit up straight, to sew. She was gifted: the family thought it distinguished to leave her gifts undeveloped; she was radiant: they hid the fact from her. Those proud, modest bourgeois were of the opinion that beauty was beyond their means or below their station; it was all right for a marquise or a whore. Louise's [Anne Marie's mother] pride was utterly barren: for fear of making a fool of herself, she refused to recognize the most obvious qualities of her children, her husband, and herself. Charles [Anne Marie's husband] was unable to recognize beauty in others: he confused it with health. ... Fifty years later, when turning the pages of a family album, Anne Marie realized that she had been beautiful. (Sartre 1964, p 8)

Anne Marie can be seen as a straightforward illustration of Cooley's theory from 1902 of the looking-glass self. Cooley held that others in your primary groups by their words edit your definition of yourself, i.e. how you describe yourself, how you evaluate yourself, and what you prescribe for yourself as your will, your goals and aspirations. But there is a further story. By merely sketching the picture of his sister, Sartre shows that Cooley's idea cannot be the full story of the human self: all people are obviously not like Anne Marie. For anyone with a language can take hold of the definition of herself or himself. We would say that you are born with a language instinct with inherited descriptive, evaluative and prescriptive components. With no more than your mother tongue you have the tools to edit your own self and achieve what is called an "authentic self."

The process of seeking a self of one's own was central to the thinking of American philosopher Ralph Waldo Emerson. In his classical essay “Self-Reliance” from 1841 he held that “What I must do is all that concerns me, not what the people think.” Emerson stressed that nothing at last is sacred but the integrity of your own mind, and that you should insist on acting in accordance with your own convictions and never just imitate others. The self-reliant people are not arrogant. But they have developed a healthy resistance to the tendency to automatically be conformists.

There are bounds to the editing and strengthening of people's self-narratives. Like all narratives, the authentic self-image consists of descriptions, evaluations, and prescriptions. Descriptions of yourself may be selective and adjusted for the purpose at hand, but an edited self can still be void of deception and thus an authentic self.

In the United States the serious commercial corporations that for a fee run Internet dating markets do screen self-descriptions so that criminals and known psychotics are deleted. But they cannot guarantee that self-presentations in their on-line dating services are free from inaccuracies. In all self-editing more highly evaluative attributes tend to be exaggerated. Women tend to underestimate their weight and age. Men tend to overestimate their educational level, income, and height. A more serious deception is that that at least 13 percent of online male suitors call themselves single but are apparently married. (Epstein 2007). The different goals that date-seekers have set and prescribed for themselves — sexual pleasure, companionship, marriage — may also be deceptively presented. Divorced American middle-aged men are apt to seek marriage, while divorced women now are more inclined to seek companionship with sex; they do not want to be tied down to household responsibilities (Hacker 20XX). In dating pursuits, as elsewhere, self-prescriptions call for performance and are tested by performance.

To have the courage to act out in one's personal life the prescriptive parts of an authentic self is the ultimate test of its authenticity.

While the brother of Anne Marie did not believe in a language instinct in Chomsky's sense, he took hold of its tools and developed and defined himself on his own terms. A key personal achievement of Sartre is his own self-edited life. For example, Sartre struggled with the problem of being an intellectual and at the same time being a performing leftist activist. During World War II after a brief period as a war prisoner he joined Simone de Beauvoir and others in the founding of the underground resistance group, Socialisme et Liberté. After the war, he worked against his own government to facilitate Algerian independence. He supported Fidel Castro's Cuba against the United States and made Che Guevara his hero. He helped prisoners of the Islamic revolution against the Shah of Iran. He led an international opposition to the Vietnam War. However, he drew a line against joining the Communist party, and was satisfied with being an active fellow traveler. All this was accomplished while he maintained his roles as philosopher, playwright, and novelist — he became a Nobel laureate in literature. A central contribution of Sartrean philosophy is a refined concept of the authentic self that required some conscious performance, even in the form of choosing inaction rather than action.

In the development of the human personality the looking glass self and the authentic self there have an unavoidable struggle. Excessive love of the looking-glass self idealizes the parents (Mama Mia! and Oh mein Papa!). This may promote an extreme sense of being grandiose. These people do not have to achieve; they are grandiose by being born to such grandiose parents or with a such grandiose relatives, or in such grandiose race, nation, or people. Or, the idealization of the parent(s) is such that one feels that one can never live up to them — with the resulting self-editing as a failure.

Excessive love of the authentic self becomes a pathological narcissism. These people believe that the world is made just for them. Then, to use the language of Freud (19??), the libido withdraws from all objects outside of the self. Such persons may organize the cult of their own personality. They make uncharitable leaders (Maccoby 20XX). Chairman Mao Zedong of China is an extreme case of narcissism in action  If you include his planned starvation of the farmers to reach his goals of agricultural exports Mao may have murdered 70 millions of his countrymen (Chang & Halliday 20XX).

To sum up our reasoning so far:

13:1
"The Cooley Theorem of the Looking-glass Self" and "The Theorem of the Authentic Self"
(a) People have a tendency to develop "looking-glass selves," i.e. self-images that are synonymous or consonant with public views about them in their social encounters, particularly their encounters with significant others.
(b) By using language they then modify these self-images in varying degrees to become their "authentic selves."

We have given as much emphasis as possible to the idea that the basic freedom of mankind rests with every human's ability to formulate sentences that no one else have said before. Or, as it was stated in Proposition 4:3 in the section on Freedom and Responsibility: human beings are free to invent new sentences and narratives, some previously unheard of, that shape their selves, their relations to others, and their society. The first-mentioned opportunity to edit one's self into an authentic self has become very important to recent generations in the West. It often seems as if this interest in reconstructing the individual is given higher priority than political, academic, and artistic freedoms.

The characteristics of biological man change slowly with the Darwinian evolution. The human selves, however, change much faster since they are looking-glass and authentic selves. These selves are dependent on what goes on in the symbolic environment in the place and time at hand. Thus we reach the conclusion that only through understanding the history of symbolic environments can vi understand the development of the selves. With this insight  — rare among psychologists  — it becomes evident that the study of the self must be a study of the history of ideas. This is well illustrated by the Canadian philosopher Charles Taylor (1992) who has explored the development of selves in Occidental history. The history of non-European selves is largely unwritten.

Temporary deviations from the pattern "one person, one self" are well known in folk wisdom, for example, we know that drugs may bring out a different person: "he is not himself tonight, he is drunk." Use of pseudonyms have been approved in certain pursuits such as art and espionage. But the rule in Europe has been that a person has to have only one self. This one self was usually other-directed with a big charge of looking-glass content. A dual self was seen as a pathological state. However, the European self could open an inner room, as happened on a large scale at the time after the Renaissance and Reformation, when inner-directed selves became more common  (Taylor 1992, chapter ?).

"This above all: to thine own self be true" is Polonius' advice to his son Laertes in Shakespeare's play Hamlet. It is an advice how to act when Laertes is going abroad for the first time in his life, not a definition of a self that is "true." However, there is also a "true self" that may emerge and overrule both the looking-glass self and the authentic self. For example, a person who has been raised as a man and has developed his self-image as a man may find out that he is really a biological woman. It might be possible to sense some of this truth when he contemplates how he feels when nobody is watching, and when he ponders and perhaps fears what others might see inside him. But only his DNA contains the definitive truth.

Toward the end of Chapter 26 when we deal with life courses, we will deal more with the development of selves.

Collective Identity

The self-images we have discussed are expressed by sentences of the type "I am ...." Let us now turn to sentences of the plural type "We are...." Such sentences define collective identities.

In human history societies organized on the basis of collective identities — including collective memories and hopes — have been the rule and societies based on individual identities have been the exception. In medieval times, European and other societies were by and large based on collective identities: estates, guilds, fiefs, villages, parishes, et cetera. Many such collectivities had a limited but real autonomy (Eigengetzlichkeit) in making their own rules independent of any central power. Still, in the not so distant past, less than 250 years ago, Europeans lived in kingdoms. Their identities rested on their membership in a clan living in a hamlet or village, a city, or a region.

Individual identities became mainstream in the countries that were affected by the French and American revolutions and embraced the ideology of liberalism. This liberal period, dominated by individual identities, has spread to several countries, but it must be emphasized that, so far, it has lasted only a short time. We count one or one and half century in parts of Europe, and in the United States more than two centuries, of political democracy, individual wealth creation, and freedom of artistic and scientific pursuits. What so many people take as self-evident is still a mere flash in recorded history.

It is still too early to tell how how long this grand structure will last. The number of democracies in the world certainly multiplied in the twentieth century. But by the turn of the century in the year 2000, the individualistic component in this development in Europe and North America is dawdling because of a widespread acceptance of people seeking recognition as collectives, not as individuals. Their collective identities are fixed to a variety of markers such as gender, color, religion, language, region of birth, ancestry, ethnicity, sexual inclination, union membership, age and any other grouping that can be framed in a modern language. These groupings seek and are given recognition, not as individuals, but as women, as Afro-Americans, Muslims, Québécois, immigrants, indigenous people, homosexuals, etc. In the name of a multiculturalism many liberals have accepted a return to an almost medieval form of organizing society as independent estates and guilds and their likes, rather than as independent persons. This process removes contemporary societies in subtle ways from the liberal model and its individualized meritocracy.

The identities of mankind employed in social science form a separate story. They are etic rather than emic. Without some categorizations we can never bring a scholarly order into the complexity and chaos that we call society. Some of the categories used by scholars may be or become identities in real existing societies. To bring a first round of order to potential variations of "We are..." one can take a peek at the Periodic Table of Societal Realms that concludes Chapter 9. It contains a large number of entries — 102 to be exact — most of which point at distinct potential identity in a many-splendored society.

Vocabularies of Inclusion and Exclusion

Identities have what we called independent emotive meanings. The very mention of identities such as Romeo and Julia evokes emotions, positive for some, negative for others. This initial emotiveness has consequences for how we view them. 

13:2
"Emotive Identities"
In encounters, the emotive charges given in the mere identities of persons will color the description and evaluation of their acts.

The young Robert K Merton observed his fellow-Americans in the 1940s and describes vividly how "the very same behavior undergoes a complete change of evaluation in its transition from the in-group Abe Lincoln to the out-group Abe Cohen or Abe Kurokawa:"

Did Lincoln work far into the night? This testifies that he was industrious, resolute, perseverant, and eager to realize his capacities to the full. Do the out-group Jews or Japanese keep these same hours? This only bears witness to their sweat-shop mentality, their ruthless undercutting of American standards, their unfair competitive practices. Is the in-group here frugal, thrifty, and sparing? Then the out-group villain is stingy, miserly and penny- pinching. All honor is due the in-group Abe for his having been smart, shrewd, and intelligent and, by the same token, all contempt is owing the cut-group Abes for their being sharp, cunning, crafty, and too clever by far. Did the indomitable Lincoln refuse to remain content with a life of work with his hands? Did he prefer to make use of his brain? Then, all praise for his plucky climb up the shaky ladder of opportunity. But, of course, the eschewing of manual work for brain work among the merchants and lawyers of the out-group deserves nothing but censure for a parasitic way of life. Was Abe Lincoln eager to learn the accumulated wisdom of the ages by unending study? The trouble with the Jew is that he's a greasy grind, with his head always in a book, while decent people are going to a show or a ball game.

Was the resolute Lincoln unwilling to limit his standards to those of his provincial community? That is what we should expect of a man of vision And if the out-groupers criticize the vulnerable areas in our society, then send 'em back where they came from. Did Lincoln, rising high above his origins, never forget the rights of the common man and applaud the right of workers to strike? This testifies only that, like all real Americans, this greatest of Americans was deathlessly devoted to the cease of freedom. But, as you examine the recent statistics on strikes, remember that these un-American practices are the result of out-groupers pursuing their evil agitation among otherwise contented workers (Merton 1949, pp. 186-87).

Such transformations are concordant with our Proposition on Emotive Identities (13:2).

Inclusion

Many identities are of an incidental kind invoked by any common experience: "We who have lived through the Vietnam War," "We who have heard (and seen!) Elvis alive," "We who have read Aristotle." Any autobiographical account must deal with a large number of such incidental identities. When "the we" gets a proper collective name for use among ourselves and, if need be, for teaching outsiders, then our identity is no longer incidental but has some stability and duration. It takes time to establish collective identities and be able to say "We are Americans," "We are Buddhists," "We are diplomats," "We are working class."

Collective identities have the same dual sources as the self, but it is not necessary to accept everything that others say about us. Females brought up in a setting where "women are the weaker sex" is an axiom, may embrace a a self-authored opposite credo that "women can do as well (or better than) men." And, honest males must agree with this judgment in an era when the language brain dominates the shape and function of society.

The we-are-talk readily harbors a good proportion of myths (with or without magic) about our glorious achievements. The myths elaborating collective self-esteem are legion: exaggerations about a heroic past of our nation, dreams of being the chosen people, fantasies about a great record of our ancestors, memorable victories of our team, et cetera. To see ourselves as uncorrupt others see us is not a natural state in mankind, but, of course, a desirable one for realists.

Strivings toward a more universal inclusion is found in many religions, perhaps most notably in Buddhism. Christianity also gives clear instruction. We are told that a lecture Jesus held for his students and some others was interrupted by the arrival of some family members.

While he yet talked to the people, behold, his mother and his brethren stood without, desiring to speak with him. Then one said unto him, Behold, thy mother and thy brethren stand without, desiring to speak with thee. But he answered and said unto him that told him, Who is my mother? and who are my brethren? And he stretched forth his hand toward his disciples, and said, Behold my mother and my brethren! For whosoever shall do the will of my Father which is in heaven, the same is my brother, and sister, and mother. (Mathew 12, 46-50. King James’ version.)

This effort to include more than kin in the identities of brother, sister, father, and mother is the paradigm of moving from particular to universal identities. But ultimately in any process of inclusion there appears exclusion: in this particular case, all those who do not recognize a heavenly father. The included may then treat the excluded, not as family members, but as dogs.

Exclusion

Any statement of the type "We are..." has an implicit "You are not..." Any collective identity thus establishes an inclusion and an exclusion of beings. In this way we get Greeks and Barbarians, Jews and Gentiles, Muslims and infidels, Swedes and immigrants, an endless train of inclusions and exclusions. The category "All humans" is no exception since it excludes "All other animals." The category "All beings" includes also animals but excludes "Non-beings," i.e. material artifacts.

The identity "Christian" appeared a generation or two following the above episode from the Gospel about inclusion.. The identity emerged on the basis of you-are-talk in the nearby Hellenic metropolis Antioch. Here the followers of Jesus in typical big-city lingo were referred to as "Christfreaks." "Christ" is Greek for the Jewish word "Messiah." It is also the favored designation of Jesus used by Saint Paul, a person well at home in Antioch.

Not all of the Christians in Antioch were of Jewish descent. The Jews in Antioch had acquired the privilege to skip the otherwise mandatory attendance of the seasonal worship of the Roman city-gods. The Christians of non-Jewish background claimed the same privilege. They also stayed away from the worship of Juno and consorts. This brought them to near disaster in 70 AD when a Jewish uprising in Jerusalem against the Romans made Jews in the Empire, and particularly those in the nearby region, persecuted as enemies of the state. To save themselves, the Christians in Antioch of non-Jewish background publicly announced that they were not Jews; in fact they joined in loudly denouncing Jews. This was probably the first public outburst of Christian anti-Semitism.

The you-are-talk about Jews eventfully found other sources in a stinking defensive bilge that included many projective items, for example, the labeling of Jews as Christ-killers. In reality, of course, the Romans, not the Jews, had executed Jesus. That would have been a deadly truth to shout in Antioch and elsewhere in the Empire. Even the Evangelist, writing a century after Golgotha, played it down.

Strong expressions of exclusion hit those who collaborate with enemies. The strike-breaker is called blackleg in England and scab in America. A total of 28,750 Norwegian "quislings" — named after their leader, the fascist Vidkun Quisling — who had collaborated with the Nazi occupation of Norway in World War II were arrested after the war and prosecuted, some under questionable retroactive legislation. Two hundred of them were condemned by the attorney generals to the ultimate exclusion from society, the death penalty. An intense public debate about the use of the death penalty occurred, and only 20, including Quisling himself, were actually executed. In this debate the nation engaged in name-calling, not only of the quislings, but also of "the silk front" who were against the use of the death penalty and the "the ice front," who insisted on it as the proper penalty for traitors.

The you-are-talk readily harbors a portion of our third principle of magic in setting up collective identities. What is true of one part is believed to be true of the whole. You find one Democrat in the United States who is immoral and then this is traded so that all Democrats are next-to immoral. You find one Republican who is stupid and then the saying has it that all are in one way or another stupid. In good schools such magic is not condoned: children are told that you must never say that another child is immoral or stupid; you should say that what he or she said or did on a particular occasion was immoral or stupid.

Anyone who wants to explore the enormous volume of the misuse of language in the forms of disparaging remarks, magic, and defensive bilge will find good illustrations in the verbiage of exclusion from collective identities. The solid biological base of anti-discrimination is the fact that all collectivities are made up of people who do not vary in their genome, give or take a few very superficial diversities, none of which affect their language brain, nor their ability to have common children. Exclusions based on biology will be more difficult to maintain as this knowledge spreads. Exclusions based on historical or contemporary acts or opinions can remain even when biological equality is accepted. And, as we have seen, there are vocabularies of motives behind inclusion and exclusion, not biological needs.

Expressing Opinions as a Ticket to Inclusion or Exclusion

The vocabularies of inclusion and exclusion also play a part in opinion research. An individual's prospects of inclusion or exclusion in an encounter will greatly affect the opinions he will express in the encounter.

In classical works of social science, public opinion is usually conceived as a property of a collective, an expression of the collective’s conception of its role in history. Individuals could have a more or less correct interpretation of this volonté générale, to use Rousseau’s term. If their interpretations were too deviant, they become viewed as being stupid, unaware, false, insane, or, at worst, criminal and a danger to society. In totalitarian and authoritarian states volonté générale is called "public opinion," not because it is the sum of what all people say. It is so called because the members of the central zone of the society believe this opinion expresses the destiny of their society.

But Rousseau could give another meaning to public opinion, volonté de tous, the will of all. In this case, opinion is an attribute of individuals, not of the collective. It can be questioned and discussed, and it can be summed up as majorities and minorities. In democratic states volonté de tous is called "public opinion." This is the usage common today.

With his two terms Rousseau managed to be the father of both totalitarian and democratic ideologies. The totalitarians overrule volonté de tous by referring to their conception of volonté générale. The democrats restrict volonté générale to a basic social creed with a limited list of common values, such as freedom of speech, civic virtues, and tolerance.

Eliminating the metaphysical qualities of volonté générale but otherwise following the lead of Rousseau, we classify opinions into two categories:

    opinions we must express in order to be included in a collective, use its name as our identity, and represent it to others,

    other opinions that we may express without being disliked by, isolated in, or exiled from our collective.

Any encounter of people may be the birthplace of a shared opinion. A first acid test of the existence of a public opinion about the issue of X is the answer to the question "Have you ever talked about X?" Opinions may be hidden or public. The 'hidden opinions' are only expressed in encounters with those closest to us, or in the privacy of a voting booth. What you write in a private letter or express to your family in the seclusion of your living room is not necessarily public opinion. The term 'public opinion' refers usually to collective, customary opinions about an issue expressed in public, i.e. views freely expressed as well to relative strangers.

The German opinion-and media researcher Elisabeth Noelle-Neumann (1980) has formulated a theory she called "the spiral of silence." It is demonstrated in a series of events which follow when a person enters into an everyday encounter with strangers. Newcomers to a social encounter will notice opinions prevailing among the others in the encounter. We have noted and amended this idea in the proposition Normal Scanning in Encounters. Rather quickly they can scan and sense a "climate of opinion" prevailing in the small talk of an encounter.

If the prevailing opinions in an encounter are alien to a newcomer's own views, a normal reaction will be to withdraw from the encounter. There is no need to withdraw from the conversation if the topic is innocent, like the weather. But if it rages around partisan and alien political, religious, moral, or artistic views, some may want to withdraw. This voluntary exclusion is an option that Noelle-Neumann does not delve on. Her favorite example of encounters stems from the old era of long trips on European railroads in which six to eight persons are seated face-to-face in compartments. It is difficult to withdraw from such compartments, and they do not facilitate staying silent like the seating arrangement in a bus or airplane. In the face-to-face confinement, however, an interesting process begins. Those who have never been on the old-fashioned trains will recognize the processes from dining parties or conversations in pubs and cafés, perhaps also from academic seminars.

If the prevailing views in the confined encounter seem solid and rigid, then most newcomers lean to the views expressed in the encounter. At least temporarily, the newcomers express some understanding of the views of the others, and may actually assimilate them as their own. James S. Coleman (1990 p. ??) argues that this is done to reduce an ever present urge to avoid insecurity. At any rate, a heated argument is thus avoided and the conversation remains polite and safe.

If the prevailing opinions in the conversations in the encounter seem uncertain or in a state of fluctuation, the newcomers try to say something acceptable and reasonable that does isolate them from the others. They avoid the risk of being excluded from the mainstream of the conversation and they avoid upsetting the exchange.

If newcomers feel that their own views are losing ground in the conversation (or in society at large) they express them with increasing hesitation. Eventually they may turn silent. This is "the spiral of silence" that bring unsupported opinions to a premature death in encounters. It is easy to be a traitor to a losing cause.

If the newcomers find that their own views are in general ascendancy within the encounter they express them more freely and with more conviction. It is easier to argue in line with an ever more supportive climate of opinion than against the trend in the climate of opinion. It is easy to be a convert to a winning cause, the so called bandwagon effect.

People vary in their subjugation to these processes and in their mastery in using these processes. Noelle-Neumann (1983) measured "the strength of personality" to separate the leaders from the followers in opinion formation in encounters. The scale covers efforts to make others accept someone’s opinion, a process also approached by Adorno, et al. (1950) in a work called The Authoritarian Personality.

Opinion formation in an encounter is also affected by the presence of self-reliant persons in the encounter, something Noelle-Neumann gives scant attention. To again quote Ralph Waldo Emerson's essay from 1841: "It is easy in the world to live after the world's opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude" (p.271). The resulting opinions in an encounter are not only shaped by the strength of persuasive personalities in the encounter, but also by the strength of its resistant personalities.

The above theory of the spiral of silence illustrates how the vocabularies of inclusion and exclusion shape exchanges of opinions. We will meet it again when we discuss mass media.

 

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Chapter 14.

Vocabularies of Honor

  Deconstructing Social Evaluations
        Figure 14.1 Components of a Scale of Evaluation
    The Feeling of Justice
  Anomie
       Figure 14.2 Scale of Evaluation with Anomic Ranges
     Anomie in Albania
  Achievement Motivation
  Rank Equilibration

Deconstructing Social Evaluations

The old idea of "honor" appears in two guises, says the German historian and anthropologist Dagmar Buckhart (2006). One is extrinsic, i.e. the good words others have about us. Another is intrinsic, i.e. the good opinion we have about ourselves.

Buckhart traces these throughout European history to the present. There is an almost bewildering variety. In olden days many extrinsic honors were given in royal ceremonies, knightly and bourgeois festivities. In more recent history intrinsic honor became more prominent. Buckhart cites a self-reliant Bismarck addressing the Reichstag on November 28, 1881 as a full-blown example: "My honor rests in nobody’s hands but my own, and no one can overload me with it. My own honor, which I carry in my heart, is completely sufficient for me, and nobody is a judge over it and can decide whether I have it or not." (p.96). Intrinsic honor presumes an authentic self.

Today, Buckhart finds several changes in the vocabularies of extrinsic and intrinsic honor on the German scene, and I think they can be found in many other modern countries as well:

The change of the concept of honor and of its related use consists of the fact that ascribed characteristics of a person (birth, age, sex, etc.), as well as his position in the strata or functional groups of a society, have lost weight as relevant criteria for assigning honor. Ever more, the dominant criterion for respectability has become restricted to conditions of personal achievements and morality. At the same time, some characteristics of the old honor term, which were independent of morality and aligned with outward appearances, entered into new substitute terms as social prestige or image. After the overuse and perversion of the term honor in the time of the Nazis, a person who today addresses the semantics of internal or external honor prefers expressions such as honesty, fairness, integrity, self-respect, pride, respectability and/or decency for intrinsic honor, and appreciation, respect, prestige, reputation, renown or status for extrinsic honor. Honor was replaced by esteem and disgrace by discrimination. Remainders of old ceremony and what “is appropriate” can be found, on the one hand, in the state ceremonials and/or protocol and, on the other hand, in books of etiquette and/or in online-advice about manners. Common phrases like "Upon my honor!" or "Upon my conscience and honor!" are nowadays exclusively assigned to the area of pathetic rhetoric (p 114).

Be they past or present, extrinsic or intrinsic, the common denominator in all these vocabularies of honor is evaluation of persons and their actions. An evaluation, however, is a complex communication — see Figure 13.1 — that cannot be understood unless we know three separate components:

A unit (u). This may be a grade in school, a currency, items of visible consumer goods, a rank in an organization, et cetera.

An anchorage point (z). This may be the grade in school that marks the border between pass and fail. At other times it is not fixed in advance but estimated, for example, the average standard of living, the typical rank for one's age group.

An evaluative score (e). Here we become specific, and speak of, for example, a B-plus student, a boy with generous allowance and car of his own, the president-elect of an organization, a salary of $8000 a month.

The score, E, is the evaluation proper. But it is clearly dependent upon the other two.

Figure 14.1. Components of a Scale of Evaluation

U = Unit
Z
= Anchorage point
E
= Evaluative score (=+3.5 in above illustration)

Only as long as the encounters a person has employ the same units and the same anchorage point, will the scale of evaluation remain stable. It is not only the words indicating honor that change in Buckhart's history.

Units, U, may change. Better tests allow for more discriminating grades than A, B, C, D, and F, and we may assign grades in the form of percentiles ranging from 1 to 100. Car models and other status symbols may change to make it easier (or more difficult) to see what is plain and what is fancy. Personal distinctions and ranks may multiply. In the caricature of a Latin American army the number of generals may approach the number of privates. Changing units make for inflation or deflation of evaluative scores.

Anchorage points, Z (for zero), may also change. A new admissions policy may bring an influx of very bright students so that the level of knowledge for passing a course is pushed upward. The standard of living may rise so that every student has a car. The number of vice presidents may rise so that a promotion to vice president is less extraordinary among the executives of a corporation. A puritan religious or moral revival may reset the border between good and evil. Shortly we will present a "redemption process" that resets anchorage points.

The fact that an evaluation is a function of the size of units in use and the location of the anchorage point employed makes honorific reward flexible. When we deal with extrinsic honor the units, the zero-points, and the scores are in principle visible to others. Intrinsic honor is more of an enigma to outsiders. When can we know that a person has acquired an authentic self, sorted out his priorities in different life areas and realms, and come to peace with himself or herself so we can know how he or she receives the praise or blame that constitutes social control in a human society? There is room for serious study of biographies in the study of society.

The Feeling of Justice

Homans' (1961) so-called Justice Proposition says that anger occurs in a man when his rewards are less than proportional to his investments. The theoretical importance of the Justice Proposition is not that it predicts when people become angry — although this is admittedly useful to know — but that it provides one point of equivalence between different scales of evaluation. This point of equivalence is the minimum reward for a given investment needed to avoid anger. By knowing this critical amount of reward we may begin to compare evaluative scores from different encounters. However, the Justice Proposition is rather metaphorical, particularly since "investment" has no clear meaning outside the economy. Moreover, to convert scores from one evaluative scale to another we need a minimum of two points of equivalence, and the Justice Proposition provides only one. Let us therefore extend and generalize it to serve our purpose.

We define a person's 'commitment' to a set of actions as the extent to which his self-image is dependent on his engaging in these actions. We know that a man is highly committed to the writing of poetry if he feels less than himself in periods when he is unable to form his verses. If his failure to write does not affect the way he feels about himself, then his commitment is low. Commitment thus implies that a person has "invested his ego" in some activities, that they are relevant and important to him.

The relation between commitments and rewards may be reviewed in four combinations:

Figure 14.2. Emotive Reactions to Commitments and Rewards
 

Commitment

Social Rewards

Reaction

1.

High

High

Neutral

2.

Low

High

Emotive
(positive)

3.

High

Low

Emotive
(negative)

4.

Low

Low

Neutral

Homans' Justice Proposition says that the third type represents angry men. He mentions that the second type brings positive feelings.

Anger and guilt are large words. The third type may not really be angry, merely grieve or be irritated over his bad fortune. The second type may not really be guilty, merely elated over his luck. But it seems clear that we might expect an emotive reaction when commitments and rewards no longer are commensurate. The quality of the emotions involved will vary in the second and third type, but a psychogalvanometer would give a higher reading in the second and third types than in the first and fourth, where the reading would be more neutral. Thus we have two emotive points and we have extended the Justice Proposition to read:

14:1
"The Emotive Sense of Justice"
If the evaluations a person receives for a set of actions in encounters become (a) disproportionately smaller than his commitment to these action, then he tends to show negative emotive reactions, while (b) if they become disproportionately larger than the extent of his commitment to these actions, he trends to show positive emotive reactions.

Granted a given commitment, the two emotive reactions thus obtained define a kind of freezing point and boiling point for any personal scale of evaluation. Evaluations falling within the range between these points are thought of as "just"; evaluations outside this range are "unjust."

Anomie

All scales of evaluation have a range. This is the difference between getting an A or an F in a college course, the gap between the very rich and the very poor, the distinction in military life between the private and the general. Through our encounters we become accustomed to a rather limited range: most students never meet one whose typical grade is F; most persons know no one who has an income of 10 million dollars a year, nor anyone with an income of 100 dollars a year; most people in the army do not know generals, nor privates facing dishonorable discharge. Our encounters usually provide us with a limited, not a full range.

Figure 14.3. Scale of Evaluation with Anomic Ranges

 

When a person acts to maintain the evaluation he receives in his encounters, this means, to begin with, that he maintains it within the limited range to which he is accustomed. To be thrown outside this accustomed range through a sudden loss of social station and resources, a sudden catapulting promotion, or stroke of financial luck, makes an ordinary man lose his bearings. As a plant or an animal accustomed to a temperate zone runs the risk of perishing when suddenly transplanted to a tropical or arctic climate, so does a person also run into danger when suddenly thrown below or above his accustomed range of evaluation. The territory outside this accustomed range was defined by Durkheim (1897) as 'anomie.' There is an upper and a lower anomic range (Figure 6.5). The concept has used by many since. I would select the explications by Merton (1957, Chapter 4) and Ginsberg (1980) as decisive.

Society normally functions only within the accustomed boundaries. Beyond the boundaries is a world where one experiences confusion, chaos, panic, desperation. Here there are no accepted norms, applicable evaluations, or accustomed anchorage points for judgments. Very large disproportions between commitments and rewards will throw the individual outside his customary range of his scale of self-evaluation, that is, into a state of anomie. Hence our proposition of The Emotive Sense of Justice applies, and we might conclude that anomie is characterized also by a variety of emotive reactions.

It is the sudden change outside the accustomed range that brings about the anomic state. If the shift upward or downward is slow, there is time to acquire new anchorage points and units of evaluation, and thus extend one's scale to realms in which one previously did not know any of the bearings. Even those who rather suddenly find themselves in an anomic range but manage to survive the first confusion eventually build scales that fit their new circumstances. It is instructive to contemplate a skid row, a run-down section of a big city with many long-term alcoholics, drug addicts, and homeless. It seems so anomic to the outsider (including some sociologists who have written about it). But upon closer analysis it manifests its own distinct scale of social evaluation and a hierarchy of status based upon it. (Wallace 19xx).

To be thrown into anomie can be likened to the experience of a person who finds the letters preceding A and following Z in their newspapers. The text is bewildering. The letters preceding A may form delightful words, and the letters following Z may form horrible words. But irrespective of which words are formed, the readers cannot orient themselves outside of the accustomed alphabet. Everything is fluid.

Durkheim found that suicides become more common at times of financial crisis and recession, and that they are more frequent among widows and widowers. The explanation of the latter is simple enough: a person is deprived of the rewards and the support he has become accustomed to, and becomes so unhappy that he annihilates himself. But Durkheim's data of that time indicated that suicides increase when there is a strong economic upturn and many people suddenly become richer; and that suicides rise among divorced persons, that is, among people who after a great deal of suffering finally succeed in escaping from unhappy marriages. It is this paradox that leads Durkheim to his theory of anomie.

We eat and become sated: a purely biological process means that we no longer feel hungry. But human social needs are different, according to Durkheim. Our needs of happiness, social rewards or, for example, status have no natural saturation point. The low score on the scale is negative infinity, and the highest score is positive infinity. The saturation points are determined, not by our biological nature, but by society. Our fellow human beings can thwart or encourage ambition; they may tell us not to get above our station, or exhort us to seek the good life.

Anomie in Albania

In the 1990s the world could observe how Albania was struck by anomie. Democracy and the market economy are celebrated achievements of the western world. When Albania gained these features, chaos resulted. The transition from Mao and dictatorship to Mercedes Benz and democracy led to confusion and despair.

The Albanians were told: “Place your savings in our national chain letter scheme and see how fantastically fast they will grow.” Advertised as “the new capitalism” as many as eight out of ten households seem to have been victims of this racket. Albania, the poorest country in Europe, was to become as wealthy as Italy, where the average citizen was 50 times as rich as an Albanian. In the beginning, things went well. Some Albanians became so enthusiastic that they sold their houses to obtain more money to invest in the racket. They were trapped in that which Durkheim called the crisis of riches, i.e. exaggerated expectations and claims.

In a normal situation not beset by anomie, society’s rewards to the individual fall within a range that changes but slowly. Society keeps its promises. Life in poor countries is also guided by a range that is normal for them. The investment scheme in Albania cast many of its citizens outside of this zone.

Society’s control of the saturation points in a system of rewards can also be shaken by a sudden and unexpected loss of resources. This happened in Albania when the bubble in the racket burst. The crisis of wealth became the crisis of poverty. Albanians were confronted with the incomprehensible and horrible words after the end of the alphabet. They could not understand what had happened. In this kind of desperation and panic people become rebels, but confused rebels without a goal.

There is a simple way of summing all this up:

14:2
"Threats of Anomie"
A sudden relocation of people to anomic ranges of their scales of evaluation slows or stops the functioning of compelling vocabularies in the society.

Anomie is a poison both of personalities and of civilized society.

Achievement Motivation

The fact that some people are inherently more striving, competitive, and ambitious than others is a fact of biology, related to basic levels of hormone production. A more interesting fact is that sometimes a whole society, community, or life area, or age group becomes more achievement-oriented than another. We need to know the conditions under which everybody's motivation to maintain favorable self-evaluation is transformed into a general ambition of a collectivity to enhance its evaluation.

Such general achievement motivation occurs when people have to keep up with a slowly changing reward system. For example, changes in the units and anchorage points of scales of evaluation are inherent in the age-grading that prevails in all human societies. The infant — at least, a physically fine infant — can count on much love or appreciation without regard to how well he performs. But as he grows older, more effort and ingenuity are needed to maintain the evaluation so freely accorded during childhood; with age, the anchorage point moves upward until adulthood and old age mitigate its thrust. For the young in all societies some age grading is a fact of life.

Societies in which prosperity, knowledge, and other institutional values are expanding are also ones in which the anchorage points for the corresponding reward patterns are pushed upward. In such societies one has "to keep up with the Joneses" to maintain evaluation. Here, as in age grading, the process is largely beyond the individual's control.

The crucial element in such instances is our encounter with persons who use different units and anchorage points in making their evaluations of us. Higher anchorage points and/or more inflated units of evaluation force us to achieve. We may write about General Achievement Motivation in this way:

14:3
"General Achievement Motivation"
Within the same symbolic environment, persons are likely to engage in those actions within their repertoire of actions which enhance the evaluation they receive to the extent that the associates in their encounters, in the course of time, use higher anchorage points and/or more inflated units of evaluation.

We may see a motivation to achieve as one through which we maintain our relative evaluation. Either persons pass from one biological or social stage and meet higher established expectations at the next stage, as is the case in age grading (a status-sequence) from childhood and upwards. Or, their society changes so that anchorage points and units move, so they must, like Alice in Wonderland, run faster and faster to stay in the same place. In both cases we derived their motivation to achieve from the motivation to maintain a self-evaluation.

In the case of age grading, you may stop the need to achieve more and more by an initiation rite into adulthood signaling that you are now grown-up and do not have to learn more every year. As an adult you may have special rights to property, privacy and what not, and you get responsibilities to serve and provide for yourself and your family and duties to follow community laws. There are to be sure needs to adapt to, but in a stable society there is no requirement that adults continue to be driven by the achievement motivation grounded in the age grading years provided the scales of evaluation in their society remains stable.

Rank Equilibration

Age grading mentioned above is a status-sequence. Let us now consider motivation in status-sets, the different positions we hold at one and the same point in a life cycle. 

Each position in a person's status-set has a more or less explicit rank. An assistant teacher in a  school receives an inheritance and buys the best house in the neighborhood where the teachers of his schools live. In the local association of villa owners he rises to become chairman and initiates decision binding upon the homeowners from his school. He enters politics and is elected to the town council. He is still an assistant teacher and cannot be promoted because he lacks courses and certification from a teacher's college. His education and occupational ranks are thus low compared to his ranks as home owner, member of an association, and as a politician. In the course of many days in his life his ranks differ depending the positions in which he acts. In the long run, he did not find this entirely comfortable. He extended one vacation so he could go to summer school in a college in another town and get a teaching certificate. Now his occupational rank as a regular teacher is more commensurate with the rest of his positions.

The teacher's action can be analyzed from the perspective of our basic thesis of Evaluative Motives (Proposition 4:6): Humans are (a) inclined to act to preserve the customary evaluations they receive in their symbolic environment, be they high or low, and (b) they are inclined to act so that they avoid receiving more unfavorable evaluations. From the Cooley Theorem of the Looking-glass Self (Proposition 13:1) we could even assume that our teacher's self-esteem goes up an down as his days proceeds between his positions.

14:4
"Rank Equilibration in Status-sets"
Persons with a status-set of different ranks tend to act to equalize them (a) so that they match their previously achieved customary evaluation, or, (b) if they live under conditions of achievement motivation (i.e. higher anchorage points and/or more inflated units of evaluation), to raise their lower ranks to the level of their highest rank.

Clause (b) is the special condition when General Achievement Motivation (14:3) is present. Here rank equilibration becomes an attempt to raise all positions in a status-set to the level of the one with highest rank. It is interesting to note that North American sociologists, without exception as far as I can tell, assume that this the universal case. The honor of formulating the discovery of rank equilibration goes to one of them, Gerhard Lenski (1954).

Ascribed status such as sex, race, and ethnicity cannot be equilibrated. We expect sex differences to be eradicated in a society dependent on language brains. However, so long females have lower status than males, the women who reach the top of their fields will suffer from rank disequilibration. Likewise we expect that racial or ethnic difference such as being Jewish or Afro will totally loose importance as these biological trivialities become understood.

But in the meantime, the persons from a lowly ethic group who rises to the top of the ladder in economy, science, or art will suffer from rank disequilibration. The same might happen when persons with low ethic rank marry into high status families. Expressions of protests and defensive bilge seem close at hand among those who are permanently disequilibrated because of an ascribed status.

In the process of social mobility people at any time time are in a position in which they have a set of statuses, some of which are high-ranking and others of which are low-ranking. In this situation, they are likely to be constantly suffering in their lower ranks from blows to the self-esteem built up in their higher ranks. Thus mobile persons with one ascribed status are more likely than others to engage in defensive bilge to rescue their self-esteem. In severe cases they become masters of projection and over-compensations, transvaluations, or aggressions. Such persons, then, are predisposed toward extremist views. The extreme leftists-destructionists, for example, may have low ethnic status but have achieved a higher educational status. The extreme rightists-chauvinists may have the reverse status-set: high ethic status, at least in their own eyes, but low occupational standing. 

 

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Chapter 15. 

Vocabularies Supporting Self-Images and Order

  Preserving Self-Images
    Enter Designs
    Enter Visibility
  Vocabularies Supporting Order
    Convergence
    Circular Emotive Actions
    Reinforcing the Tendency to Maintain Encounters
      Satiation
Compliance
    The Defense of Encounters: Punishment

Preserving Self-Images

Much fuel for human actions runs in a channel from the social to the personal.

In 1890, before Cooley formulated his theorem, William James had expressed the motivational significance of evaluations by others, in his famous dictum: "A man's social me is the recognition which he gets from his mates.... Properly speaking, a man has as many social selves as there are individuals who recognize him and carry an image of him in their mind. To wound any one of these images is to wound him" (James 1890, Chap. 10, Section 1b). James' thesis, of course, has also a positive aspect: to build up any of these selves is to please. The conclusion flowing from the combination of the idea of a looking-glass self with the idea of defending or enhancing one's self-image is that man acts to maintain the favorable evaluations he receives from others.

Both Cooley and James saw here a very broad avenue for the social construction of motivation. Also, in modern ego-psychology we again and again find the idea that man acts to realize and defend his self-image. The conception of oneself is viewed as a relatively stable core of the complex of a human individual. Preservation of this core is seen as a factor governing other activities.

We may recognize many other sources of human motivation, many inherited and some acquired. So did Cooley and James. The preservation and development of a self-image shaped by others may not be our strongest motive. Its great significance lies rather in the fact that it is the one motive that can be very readily manipulated by others. To give or withhold food, sex, or to inflict capital punishment are very cumbersome and costly. To give or withhold evaluations such as praise or blame for an action, deference or disdain to a position, is simple and cheap. The opinion of others is an easily used master key to motivation. A major secret of human motivation thus lies in language, primarily evaluative language.

In our self-image, aspects other than our self-evaluation may also have motivational significance. We act to preserve also our self-descriptions (the cognitions we have about ourselves) and our self-prescriptions (the exhortations we give ourselves, that is, the expression of our will). However, the preservation of self-evaluations seems by far the most potent. Thus, we may in many contexts make a deliberate simplification by saying that we act to maintain self-evaluations, rather than the entire self-image.

Concern with evaluations received from others is a broad tent under which we shall soon find such things as preoccupation with approval, recognition, admiration, good will, esteem, love, rank, honor, as well as all the honorific garnishing that comes with money, power, competence, holiness. It is abundantly evident in the hubris, the excessive pride that ancient Greek dramatists assumed to be the root of all human disaster. And it is equally evident among the forces that lift men to new heights of achievement in the economy, in polity, science, art, religion, and morals. In short, a desire for favorable evaluations goeth before a great rise as well as a great fall.

Collective identities have much of the same psychology as individual identities. Many members of low-ranking ethnic groups develop "self-hatred" (see, for example, Lewin 1948, Chap. 12). In the White Man's World of the 20th century, a number of Non-Whites came to hate themselves for being colored. As a collectivity, they felt hated by society and this is reflected in their self-evaluations. In a similar vein, within the same ethnic group, lower classes tend to develop a less favorable self-image than do the higher classes.

The conclusion flowing from the combination of the idea of a looking-glass self with the idea of preserving one's self-image is that man acts to maintain the favorable evaluations he receives from others. This can be done in various ways; we shall specify three:

 

15:1
"Identity Mainenance"
People act to maintain their individual and collective identities by
(a) activating their repertoire of actions searching for designs which maintain the public view of them in their social encounters, and/or
(b) make more valued actions visible and less valued actions invisible, and/or
(c) generate defensive bilge.

 

The maintenance of language-produced identities may extend beyond a person's lifetime. We will deal with the self after death, the 'soul,' when we turn to the study of religion.

Enter Designs

Designs to maintain our self-image may come either from the repertoire of past actions or from the repertoire of imagined actions. Victorious or traumatic memories of a past and plans and daydreams of a future are the stuff that shape our deliberate actions in the present.

The sum total of actions in all encounters a person has may be called his or her 'repertoire' of past action. This repertoire grows with the number of encounters we have with others who differ from the ones we met before. It grows with education and travel, with the reading of fiction, with the films and plays we see. In general, city life entails more encounters than rural life. At the time of this writing the emergence of electronic encounters through the marriage of cellular phones and Internet reshapes the repertories of the human race.

Our action repertoire normally grows with age — this is one reason why older people usually are wiser than younger — but it may also be reduced over time by amnesia, senility, and the drying-up of imagination. One reason for our concern with the biographies of the persons we study derives from our need to know their action repertoires: we want to know their past encounters, what they have seen and done. Some actions within our repertoire may be imaginary, in addition to those in which we have actually engaged. Reading biographies and fiction, listening to tales and anecdotes, watching others in real life, on stage or on screen, all these experiences enhance our action repertoire. People with perception, intelligence, empathy, and imagination can take special advantage of such possibilities to broaden their action repertoire.

Identity Maintenance does not assume that a person will do "anything" to maintain his self-evaluation; it merely suggests that he will do something within his action repertoire to achieve this end. There is also a repertoire of imagined actions. The latter repertoire encourages creativity that is not readily available in behaviorist theories of learning or the theories in economics and sociology that have been built on them (Skinner, 1953; Homans, 1961). Of course, when one is at a loss about what to do one may conceivably perform a random array of actions to see which one works or is rewarded. But normally we simply think about a situation, have daydreams or fantasies, doubts, and hesitations. This is basically a play with symbols (and the images they stand for), in which we try to ascertain how the various alternatives within our repertoire stack up within our imagination. We may let out trial balloons to outsiders, but most trials remain in our brain as our private, unspoken simulations. Thus within our action repertoire — that is, all actions we know from past encounters or can imagine — we choose the ones most compatible with our self-image. This is a main avenue to maintaining a good standing and a good self-image. The actions we choose need not be repeats of past activities; they may be unique, creative, and original within our life span.

Enter Visibility

Only actions that are "visible," that is, those that can be seen or described by others in our encounters, can be evaluated. Thus, people tend to make visible their favorable attributes, and exaggerations enter social life. And, of course, to avoid unfavorable evaluations, men are apt to keep some actions or attributes hidden. In this way, a certain evasiveness seems to enter all social intercourse.

It follows with equal logic that men concerned with maintaining a given level of evaluation will tend to reject anything but modest flattery and to keep a very favorably evaluated action or attribute somewhat under the barrel. In this way, understatements become part of social intercourse.

The fact that variations in visibility have motivational significance is one of the bases for the power of publicity. The manipulation of visibility of actions is a gentle yet effective device to change people's behavior without issuing new prescriptions or appearing "bossy." A manager of an employment agency could drastically change the behavior of his staff by posting statistics on the number of placements they had achieved rather than the number of interviews they had held with those seeking employment. (Blau 1955, pp. 34-44).

Vocabularies Supporting Order

Let us now turn to collective aspects of social motivation: looking out for others. Our first set of motives to choose words and actions to gain approval from others in encounters is soon supplemented by a second motive to choose words and actions that maintain encounters and protect their ability to produce public views, values and norms.

So far we have dealt mostly with the individual aspects of motivation: looking out for ourselves. Much of what we have said seems to support the view that everyone is on the lookout for Number One. But in reality one cannot look out for the self without attention to others. Even the master of the cynical approach, Irving Goffman, admits that we also attend to our fellowmen and like to preserve something from our meetings with them. We then need a common value scale to record their views of us. (Goffman 1967).

Without a relatively stable scale for the evaluation of people and their actions no one would be able to maintain a self-image of the Cooley type. There is no poison in society as noxious as anomie. If we fall prey to it we can no longer be solid social beings. The old idea “conserve the social order and the social order will conserve you” expresses a wisdom that is probably derived from anomic periods and situations. Or, in the words of Aristotle's Politics (350 BC, Book 5:9): "Men think ... that freedom means the doing what a man likes. In such democracies every one lives as he pleases, or in the words of Euripides, 'according to his fancy.' But this is all wrong; men should not think it slavery to live according to the rule of the constitution; for it is their salvation."

We may accept Aristotle's thesis to the extent that it means avoidance of anomie. For example, in anomic situations, the regularities that constitute the core of academic social science no longer apply. The structures of political science and jurisprudence no longer hold when a government is beleaguered by anomie. The economists’ routine prognostications become worthless when the anomie that we call general panic has the marketplace in its grip. Many know it intuitively, and Kadushin (2005) has demonstrated formally, that a sense of safety, i.e. avoidance of anomie, is a key motivation behind the activities in socially small groups. Our motivation to preserve our good standing in our encounters presupposes that the encounters will continue to take place and that they can produce reasonably stable public views. Such a process is aided by significant others, be they historical, primary, peers, or anticipated.

The normal processes that keep a society out of anomie can be summarized in propositions for Maintenance of the Evaluative Order. On the surface they look as if they are taken from a conservative manifesto. But on closer look it becomes apparent that they apply with equal force to maintain a radical social movement. It must be said, however, that they need to be subject to more empirical tests in all three steps mentioned here:

15:2
"Maintenance
of the Evaluative Order"
People in the same symbolic environment
(a) tend to give support to their accustomed scales of evaluation,
b) tend to preserve the encounters that contain these scales, and
(c) the latter tendency is enhanced to the extent that the encounters contain messages from significant others.

In our study of the vocabularies of motives we thus have two complementary tendencies. One is more cynical, looking out for the survival of our individual selves, and one is more trustful, looking out for the survival of significant others. These two tendencies may compete with one another or may complement one other, making outcome difficult to predict.

Convergence

Prior to the mid-1900s there was a widespread belief that man had an imitation instinct. That made it easy to explain uniformity. The view was challenged by Miller and Dollard (1941) in a thorough book called Social Learning and Imitation. It held that social rewards were decisive in the phenomenon of imitation. Unrewarded imitation could not be empirically documented, or, the available documentation could at least be questioned. Learning theories based on conditioning or reward/punishment came into vogue.

In the new century with Giaccamo Rizzolatti's discovery of "mirror neurons" in the brains of monkeys a new understanding of imitation is emerging. V.S. Ramachandran summarizes:

He recorded from the ventral premotor area of the frontal lobes of monkeys and found that certain cells will fire when a monkey performs a single, highly specific action with its hand: pulling, pushing, tugging, grasping, picking up and putting a peanut in the mouth etc. different neurons fire in response to different actions. One might be tempted to think that these are motor "command" neurons, making muscles do certain things; however, the astonishing truth is that any given mirror neuron will also fire when the monkey in question observes another monkey (or even the experimenter) performing the same action, e.g. tasting a peanut!

Some parents in different parts of the world have said that if they stick their tongue out to their newborn, then the baby will do the same to them. At the time of this writing there is no firm confirmation of the existence of "mirror neutrons" in human beings. But there is much speculation about a return of an imitation instinct as a useful explanation in social science. For example, we may here gain an understanding of the rapid acquisition of a vocabulary by infants. However, as we have seen in Chapter 3, acquiring a grammar, the rules for relating the words of a vocabulary to each other, is a much more complex procedure. And the creation of entirely new words by Shakespeare is still more complex. But mirror neurons may help us up to the point when vocabularies are acquired.

In formulating  some propositions about convergence in encounters let us allow for both imitation and socially rewarded learning. These propositions summarize past findings and predict future ones. It should be readily acknowledged that some of them — if taken by themselves — are painfully trivial. The findings in this field have not been particularly startling. However, when the implications of all of these propositions have been spelled out, many conclusions appear more interesting.

In any encounter there is a push, however small it may be, toward consensus and this push can be strengthened  by rewards.

15:3
"Socially Rewarded Convergence"
(a) Persons have an inclination to express communications that harmonize with customary and/or habitual communications found in their encounters, and
(b) this tendency increases when others in these encounters have favorable public views (shared evaluations) of them.

Let us discuss this strain towards consensus in an encounter for the three varieties of communications we earlier delineated, descriptions, evaluations, and prescriptions.

Scientific confirmation of the convergence of descriptions was first furnished by an experiment in the social psychology of perception. If rephrased in our terminology, the classic experiment by Sherif (1936), tested the effect of social influence on the so-called autokinetic effect. In an otherwise totally dark room a fixed light spot appears to move around. This illusion is due to small movements in the eye of the viewers. Subjects, unaware of the nature of this illusion and separately viewing a light, described its "movements" in a rather consistent manner; that is, they developed rather stable cognitions about the length of the "movement." Sherif noted that these cognitions differed from person to person. He joined persons with differing cognitions, two by two, into encounters. They were asked to describe the length of the "movement" to each other. Each subject then compromised his earlier cognition in the direction of that of his experimental mate.

In a classical experiment by Back (1951) subjects were given three rather ambiguous photos and told to write a story about them. To make sure that the stories would differ, some details on the photos varied. When two subjects had written their stories, they met in order to tell their versions of the three photos to each other and to discuss them. When they were separated again and asked to rewrite their stories, the new versions had a greater degree of similarity. So far the experiment reveals only what we have learned from the Sherif experiment. However, Back introduced an important variation. Some of the students were given more favorable evaluations than others. For example, some were told that psychological tests about the kinds of persons they were and the kinds of persons they liked had been successfully used in the selection of their experimental partners. In other words, these students were made to feel that they liked each other very much. Others got their self-image built up through reports that their laboratory instructors considered them superior. A third group, the control subjects, were not given any such favorable public views. The results show that those favorably evaluated accepted their partner's descriptions of the three photos to a greater extent than the control subjects. As predicted, more social influence on the participants' cognitions was accepted in the encounters where the members received favorable evaluations.

A second body of knowledge concerns convergence of evaluations. The first study formally documenting a tendency toward evaluative convergence was published by Sims and Patrick (1936). They ascertained some attitudes toward Negroes (now we say Afro-Americans) among students in the North (Ohio) and among students in the South (Alabama). They found, as expected, that the Northern students had more favorable social valuations of Afro-Americans than the Southern ones. They also located 115 students from the North who had enrolled in psychology classes at the University of Alabama. The students came South as freshmen with attitudes practically the same as those of the Ohio students, but as time passed their attitudes approached those of the typical Southern students, until in the junior and senior year, their attitudes did not differ significantly from those of their Southern classmates.

Another early study of college students shows that the more favorably evaluated students were those who accepted more of the public sentiments in their student community. Newcomb (1943) studied attitude changes at Bennington College, a campus community in which public sentiments were liberal, while most newly arrived students had conservative attitudes. As predicted by the thesis tested by Sims and Patrick, the new students exposed to the liberal climate of the campus tended to change their attitudes toward more liberal ones. While this overall trend in the data is obvious, it is equally plain that not all students accepted liberalism to the same degree. Additional information allows us to account for some variations in the students' acceptance of liberalism. We know the public esteem in which the students held one another. They were asked to give the names of those most worthy to represent the college at an intercollegiate gathering. Those who received five or more nominations scored, on the average, 65 points on a liberalism scale, and those who were less favored to represent the college had averages of 37 points. As predicted, those who received more favorable public views had a greater convergence of attitudes.

The third special case concerns convergence of prescriptions. It is well-known that children often reiterate the rules they hear. And loved children are said to accept the rules more than less loved ones. Is this also generally true among adults? Gross and his co-workers (1958) found that consensus on role prescriptions for a school superintendent was highest among those who were satisfied with the encounters they had had in their capacity as superintendents, in meeting parents, politicians, teachers, et cetera. If this satisfaction is a consequence of the favorable views they received in these encounters, this piece of evidence fits the idea of prescriptive convergence and how it depends on the views of others.

 

Circular Emotive Actions  BIO 

Herbert Blumer, the Chicago scholar who turned George Herbert Mead's philosophy into the sociological school of symbolic interaction, also contributed to the understanding of the behavior of crowds. Crowd actions converge in an encounter like any other communicative actions, as we already know from the above Proposition on Socially Rewarded Convergence. In addition, actions in face-to-face encounters are known to enter the spiraling process that Herbert Blumer called Circular Reaction:

This refers to a type of interstimulation wherein the response of one individual reproduces the stimulation that has come from another individual and in being reflected back to this individual reinforces the stimulation. Thus the interstimulation assumes a circular form in which individuals reflect one another’s states of feeling and in so doing intensify this feeling. It is well evidenced in the transmission of feelings and modes among people who are in a state of excitement. (Blumer 1946, p.170)

A converging person affects the others in the encounter so that their actions are reinforced. The mutual stimulation assumes a circular form in which individuals reflect one another's states of feeling and in so doing intensify this feeling. Those who have jumped on this hypothesis frequently forget that it cannot claim validity for all actions and reactions. It is perhaps indicative that most writers define circular reaction in terms of any ´response´ and then go on to give examples of emotional responses. So also Blumer himself:

The expression of fear through bellowing, breathing, and movements of the body, induces the same feeling in the case of other cattle who, as they in turn express their alarm, intensify this emotional state in one another. It is through such a process of circular reaction that there arises among cattle a general condition of intense fear and excitement, as in the case of a stampede (ibid).

Blumer thus sees his circular reaction also among cattle in a state of alarm. Thus it is not dependent on a language brain. This is the first explicit borrowing of (amateur) physiology from the animal kingdom that we make in our theory. We, like Blumer, need it since circular reactions have consequences for human symbolic interaction. Emotively loaded language easily enters into the circular process. We will restrict our borrowing from physiology to emotively charged symbolizations.

15:4
"Circular Reactions"
[from physiology]
When participants in a face-to-face encounter are converging their emotive communication according to Proposition 15:3a, they enter into the spiraling process of circular, emotive, converging reactions.

This is well evidenced in the transmission of feelings and moods among people who are in a state of excitement or social unrest.

Agitators and rabble-rousers are well aware of circular reactions in their audiences. It is an element in rock festivals, political street manifestations, business panics, war hysteria. The process is not limited to negative emotions. Also joy, laughter, and flirtations are subject to circular reactions. They are found in communal affairs such as quilting bees, harvest dances, and religious pageants, where the relative weakness of the individual is "traded up" for the strength of the hive.

Reinforcing Encounters by Circular Reactions

We have noted the tendency of people to maintain encounters with significant others, be they historical, primary, peers, or anticipated. To maintain such encounters creates a sense of safety for the members.

The circular reactions give a special force to the tendency to maintain encounters. Sociologists like Émile Durkheim (1912) and historians like William H. McNeill (1955) have studied what happens when a number of people are drawn together in shouting, singing, and rhythmic dancing. A warm feeling of togetherness spreads throughout the crowd, personal conflicts are forgotten, and the physical properties of the setting become loaded with a special charge that all share. McNeill asserts that the participants are later able to cooperate more easily and are better able to withstand the hardships involved in survival. Durkheim says that they may develop a kind of elementary shared religion.

15:5
"Maintenance of Encounters and Emotive Reinforcing of Encounters"
People in encounters have an inclination
(a) to choose those words and actions within their repertoire that maintain their encounters with significant others;
(b) this tendency is reinforced by the extent to which they share in (or have shared in) encounter events in which the relative weakness of the individual has been collectively "traded up" by circular reactions.

Emotive actions such as shouting, singing, and rhythmic dancing are not limited to undifferentiated societies. Aspects of it appear in community singing, among cheering crowds at sports events, at rock galas, in street demonstrations, among marching, singing troops, and in many other settings. One should not underestimate the social forces that are unleashed by such events.

TECH   The process of circular reaction can be manipulated by mechanical means. In the early 1950s Charles R. Douglass invented “canned laughter,” the artificial laughter that accompanies many TV shows to replace or amplify the reactions of studio audiences. The first machine was over half a meter high and worked liked an organ. Using a keyboard the operator could select the nature of the laughter and the sex and age of the laughing; using a foot pedal he determined the length of the laughter. The apparatus became known as the “lauff box.” In the beginning it was used in episodes of the “Jack Benny show” and the “Lucy show.” Modernized and miniaturized versions have since been built into the controls panels of many TV studios. Eventually electronic laugh generators became miniaturized and built into chips placed in microphone stands. In the new century they are available as tools for professional entertainers and as toys for children.

Little is known about the termination of a circular reaction. Probably most reactions stop due to exhaustion or satiation among the participants. Or, they stop due to an overwhelming physical police force.

Satiation BIO 

The process of satiation is a second idea that we shall borrow from (amateur) physiology of animals and move into a theory of human society that otherwise is based only on language. Satiation is a physiological regularity. If we repeat the same statement all the time, i.e. continually keep nagging about something, people pay less and less attention. Persistent asking the same thing with no variation gets people tired. Even glory may fail from sheer repetition. To keep listeners interested you must vary your message, your messengers, and your emotive tone. To get the listeners more and more interested you yourself must be more and more exited about the topic.

15:6
"Satiation in Encounters"
[from physiology]

The longer a continuous string of the very same stimulations occurs in an encounter, the less effective the latter become, and vice versa, the longer a string of continuously novel stimulations, the more the effective they are.

Johan Asplund (1967) has worked this out mathematically with several corroborative empirical research references. One of his important conclusions is that repetition is the cause, not the result of the processes of satiation. Charisma is the followers' view of a leader that imbue him or her with extraordinary abilities, or "grace." The charismatic leader — and a good follower of the charismatic leader — should never be boring, but is passionate about his or her ideas. Such charisma does not fade into routines, as is the conclusion drawn by Max Weber (1922b/1968) pp. 246-251). It is the routines that make charisma fade (Asplund 1967, pp 88-90).

Compliance

  'Compliance' is the extent to which an action (communicative or physical) obeys a prescription. The extent to which boys and girls actually finish college indicates their compliance with the norm that "all young people should have a college education." should be differentiated from convergence. Convergence and compliance are two main problem areas in the study of conformity. Confusion would arise, however, if they were not treated separately, since each has its own principles. So far we have studied the copying of communications (convergence). Now let us turn to the obedience to prescriptions (compliance).

Segerstedt (1948, p.23) formulated a dictum: "Uniform behavior must be regarded as a result of social norms acting as causes." We have already seen that bodily spontaneities must be excluded from his thesis. To appreciate its significance, one needs to know that as late as the 1920s and 1930s most social psychologists of stature assumed that an "imitation instinct" accounted for compliance (Miller and Dollard 1941, pp. 289-318). Actually, as we have seen, imitation explains initial convergence, and then a pleasing self-image rewards and reinforces the convergence. But to echo a prescription from an encounter is not the same thing as obeying the prescription. Imitation is the basis of convergence but not necessarily of compliance. This is the rationale for separating convergence and compliance.

Persons have a natural inclination, however weak it may be, to develop habits complying with the social norms in their encounters. This tendency is supported by others in the encounter. Humans seem inherently intolerant of deviants. The main research problem is not to document this tendency but rather to explore circumstances that mitigate it.

Socially induced compliance includes a bundle of separate processes that usually operate jointly but one can occur without the other. The basic tenant is that persons who are appreciated in an encounter also tend to obeys its norms. Any deviation, however, from established norms about how one lives with the others has consequences; not only for the perpetrator, but for the ones he has hurt or offended. Deviations usually causes collateral damage, it affects others than a violator and his immediate victim. More or less temporarily, the victims' relations to their families, neighbors, workmates, or friends may be affected. This fact that individual deviations affect entire encounters, networks, and groups has several consequences.

The first result of a violation of a norm is that the norm is reiterated by most everyone affected. "One should not do that!" resounds from many quarters, not only from the immediate victims. If you disobey you will be told to obey. It is a spontaneous reaction that most everyone tends to act as a little preaching policeman. Second, the perpetrator is given a negative evaluation, "Shame on you!" This informal or formal punishment is deliverable by anyone involved in the encounter, not only the victims. Third, the perpetrator is expected to compensate the victim for sufferings and losses. This may be formalized in laws on indemnity and be part of jurisprudence but is also found outside of courts in informal groups.

The perpetrator of a violation of norms may also begin making amends by saying "Please forgive me!" We approach at this point a fourth important consequence of deviance. Social pressure emerges on the perpetrator that he shall make amends for his act to all affected persons in a victim's significant encounters. This is called 'restorative justice.' It is not regularly included in European judicial proceedings, but a punishment in the form of a period of community service may be included in a court verdict. In the United States it is formalized in some parole hearings in which the victims entire family has a say. Recent legislation in New Zealand regarding convicted juvenal offenders breaks new ground here by requiring guided sessions of personal confrontations between the convicted and those affected by his crime. In spite of the fact that not much research is done on restorative justice in everyday life, we include it in one of our numbered proposition on "Socially Induced Compliance.

 

15:7
"Socially Induced Compliance"
(a) The more favorable evaluations a person receives in an encounter, the more he his likely to conform to the prescriptions in the encounter.
(b) When a person in an encounter deviates from its customary prescriptions (norms) the others in the encounter tend to articulate the prescription.
(c) The more persons comply with the prescriptions in an encounter, the more favorable evaluations they tend to receive from others in the encounter, and the less they comply the more unfavorable evaluations they tend to receive.
(d) A member of an encounter that violates norms and thereby hurts other members is met by an expectation (a new norm) that requires him to compensate the victims.
(e) The compensation shall be given not only to the victims but also to the victims' significant encounters that have been affected by the violation (restorative justice).

The first systematically collected data set supporting the hypothesis of rewards for compliance was collected in the 1930s by Roetlisberger and Dickson (1939) on workers in the Western Electric Company, and in the 1940s by Whyte (1943) on members of a street-corner gang in the town of Norton, Massachusetts. In the Bank Wiring Room of the Western Electric Research Program the workers were paid at piece rates. They developed several informal social norms about restriction of production in order to maintain good pay rates for modest efforts. In a re-analysis of the findings of the study, George C. Homans (1950, pp. 140-44) rediscovered that the workers who complied with such norms were more popular than those who complied with management's norms about working at a faster pace. In a similar re-analysis of the study of the Norton street-corner gang, Homans (1950, pp. 179-81) made more explicit than the original author that those who conformed most closely to the gang norms, rather than to the norms of adult society, tended to be more appreciated by the gang and could take leadership of it.

A favorable evaluation from others in encounters translates, as we have seen from the Cooley theorem, into a more favorable self-image, which we want to preserve. Thus encounters encourage us to conform to their norms. We may conform without threats of physical force or material rewards. Favorable evaluations do the job. Such is the simple secret of social life in a civilized setting.

The Defense of Encounters: Punishment

Why does a majority in an encounter punish a deviating minority by giving them an unfavorable evaluation? In a famous passage Durkheim argued that punishments were more necessary for the law-obeying than for the criminals. The maintaining of encounters occurs because people do not want to be traitors to those encounters that uphold their self-image. If persons in an encounter do not give an unfavorable evaluation to those who deviate from a norm in the encounter, they lower their own self-evaluation. We may say that people punish the noncompliance they encounter to maintain their own evaluation as favorable.

The implications of this process are perhaps best seen if they are stated in the negative mode:

15:8
"First Principle of Social Punishment"
In social encounters people tend to maintain their self-evaluation by giving negative evaluations of those who deviate from the norms in the encounter.

In other words, deviations can only be tolerated at the price of lowering the evaluations received by the compliant participants in an encounter. If a person deviates from a norm but nevertheless retains a favorable evaluation, the entire scale of evaluation is rocked, so that everyone in the encounter is degraded a notch.

We see from this reasoning that tolerance of deviations is not a natural trait in language-using mankind. Tolerance of deviations from beliefs, values, and norms is an acquired virtue where it exists, requiring special effort. "Instead of speaking of genuine toleration, it would be more accurate to say that in so far as Moslems are tolerant, this attitude marks a perpetual victory over themselves. By recommending toleration, the Prophet put them in a state of permanent crisis, resulting from the contradiction between the universal significance of the [Muslim] revelation and the acceptance of the plurality of religious faiths." (Levy-Strauss 1955, xx)

Unlike much in this chapter, the idea expressed in this notion of Social Punishment is not entirely obvious to common sense. It takes a special effort to realize that the core of the moral order is a certain scale of evaluation and that to uphold it we degrade deviants and subject them to exclusion.

Interactive Media Technology  TECH 

As laymen we usually generalize experiences from our face-to-face-encounters to our technologically mediated encounters. As scholars we ought to proceed more cautiously and test whether indirect encounters over time and space actually do have the same consequences as face-to-face encounters at arms length.

A critical question that fills the journals of communication research is whether the spontaneous tendencies found in face-to-face encounters – for example those we have summarized in this chapter – also are valid in communications with the new technologies. The verdict is not yet in, but the tentative answer is that interactive media and face-to-face encounters do obey the same laws. 

Modern interactive media – the new electronic media of cyberspace – undo part of the recipient’s passive consumption of a text or image. The recipient no longer sits staring at a screen; to an ever greater extent he enters into a dialog with it. He chooses the program, he chooses alternative courses of action in computer games, he participates in debates in a virtual discussion group, and he participates in decisions about the ending in so-called interactive stories. Interactive media enable the audience to break out of the role of passive observers of dramas enacted by others and to actively take part, not only in the drama itself, but also in setting up the rules it is to follow. The history of theater includes instances when the audience, or a selected part of the audience in front rows, were allowed to enter into the play and the plot with own contributions.

For convergence of opinions and compliance to norms it was shown in the 1940s that they reproduced what was known from face-to-face encounters. It was possible already then to use a combination of the technologies of radio and telephone to create an interactive medium.

Robert K. Merton's Mass Persuasion (1946) tells of a memorable case of more complex convergence and compliance seen as the joint work of organizations, networks, and media and the technologies of radio and telephone.  This book deals with a war bond drive presented by the Columbia Broadcasting System on September 21, 1943. During a span of 18 hours Kate Smith, a radio star, spoke some 60 times, begging, cajoling, and demanding that her listeners call their radio stations and pledge to purchase war bonds. A total of 39 million dollars' worth of new bonds was sold in this fashion. This amazing incidence of social influence is described in detail in Merton's book, and it provides an acid test for any theory of human conformity, as well as an illustration of how interactive media technology, the joint use of communication technologies of radio and telephone, can be used to influence people. It was possible to show that Merton's data from 1943 in the main followed the rule book of convergence and compliance in face-to-face encounters (Zetterberg 1957).

At the time of this propaganda marathon, Americans had already been exposed to prescriptions to buy bonds and most had already done so. The majority felt that they had already conformed to the norm. The first task for Miss Smith was to change this belief. She did this by describing persons who had made far greater sacrifices than her listeners:

"Early yesterday morning a man who had lost both legs in the war called in and said he wanted to buy a bond. He wanted to buy a bond with the money he had been saving for years to buy himself a pair of artificial limbs … making the supreme sacrifice, giving up the dream he had cherished for years, the dream of walking once again. As he said himself: "My limbs can wait, but this war can't." … What sacrifice are you or I or any of us making that would in any way compare with the self-sacrifice of this magnificent person?"(p.53)

No less than 20 percent of the themes of Miss Smith dealt with such civilian sacrifices. Her listeners, we deduce from our reasoning about convergence, had a tendency to change their cognitions from "my bond purchases conform to the norm" toward "my bond purchases do not conform to the norm." Their scales of self-evaluation thus came under pressure.

When we learn that we do not conform to the norm, we know that our self-attitudes become less favorable. (The second part of "Socially Induced Compliance" (Proposition 1:15) implies that deviants are downgraded.) Kate Smith, in a variety of additional ways, further lowered the self-attitudes of her audience. Themes of the sacrifice of servicemen constituted 26 percent of her appeals:

"Now they are braving the swamps and jungles, risking illness and wounds, pain and death … staking their lives so that you and I may never know the horrors of a blitz or a bombing … nor the tragedy of torture and deliberate starvation …"
"Are you backing the attack? Are you really, honestly now, in your heart seeing to it that (servicemen) have the best fighting equipment and plenty of it? Are you buying luxuries or are you turning those dollars you don't need into war bonds?"
(pp. 52-53)

This is a common theme in wartime. Servicemen receive a most favorable evaluation, civilians a more dubious evaluation. Miss Smith's audience was mostly civilian and her reminder of this gave them lower self-attitudes.

However, when our self-attitudes are lowered we become defensive and evasive. There is a strong temptation to turn off the radio, or to think: "I have done my share for the war effort; what has the radio star herself done? I have certainly done more than she." But Kate Smith stressed her own sacrifice in being on the radio for 18 hours in a row:

"Hello everybody, this is Kate Smith again. … Let me tell you it has been a long grind … sitting here since eight o'clock yesterday morning urging each and every American to join Columbia's great war bond drive." (p. 54)

Miss Smith interspersed statements about her own sacrifice at different points: 5 percent of her themes dealt with it. It is likely that these statements, quite unwittingly, served as an effective antidote for the aggression against her that she aroused when she suggested to the audience that they did not conform to the norm or that they ranked lower than servicemen.

Miss Smith was perceived as making a big investment of effort in a task for which she did not receive remuneration or selfish rewards. Thus, her scale of evaluation, which she tried to impose on others, did not appear phony – in spite of her association with the "commercial duplicity and pretended enthusiasm" of the world of radio advertising. Her deed validated her words; she was seen as a person with integrity and sincerity. Most respondents (60 percent) interviewed after the broadcast mentioned "sincerity" as her outstanding attribute (p. 80). One respondent is singled out by Merton as illustrative of a progressive change from rejection to acceptance:

"At eight in the morning, she said, ‘This is Kate Smith and I'm going to talk to you every fifteen minutes as long as my voice holds out.' I thought, ‘Humph, she hasn't begun talking yet and she's talking about quitting already.' I've been getting fed up with all the big names getting all the credit for war work. I thought, ‘Here's another. Kate Smith will do a little talking and get credit for being a wonderful war worker.' So I turned on my faucet and I ignored the rest of her talk at that time. In the beginning, I thought she regarded it as a job she had to do. Later she seemed to be really sincere. My reaction changed favorably, not because of what she was saying, but because she was still at it. After about the eighth appeal I began to listen more whole-heartedly. Then I got furious at myself that a little thing like her interrupting one of my favorite programs should have annoyed me. I laughed at myself too. I thought, ‘You don't like Kate Smith' and here you are staying in to hear her.' After listening to her for so long I though she had integrity. She kept her promise." (p.94)

Thus we see that, in this instance at least, the core of mass persuasion is anchored at critical points in validating deeds.

Having imposed her scale of evaluation on the listeners and thereby lowered the self-attitudes of the audience, Kate Smith had provided the immediate motivation for action. Many remaining theses deal with the channeling of this motivation into bond purchases. They consist of prescriptions about what to do:

"Surely, if a legless veteran can give up his dream of a life-time, then we can give a little extra money to buy another bond. Don't delay, call Circle 6-4343 and give WABC your order for the highest bond you can afford, or even more than you can afford. Will you buy a bond?" (p. 53)

This simple prescription, to go to the telephone and order a bond, constitutes 7 percent of the themes. We expect compliance to operate here, and the response was, as previously mentioned, resounding: 39 million dollars' worth of bond pledges. The telephone pledge permitted action at the very moment when the listener was most fully motivated.

After the purchases, the acts conforming to the norm, there was strong evidence of catharsis. One respondent reported:

"After I called up, I felt good. I felt I had done something real on the phone" (p. 55).

Conformity to the norms enhances the actor's self-esteem. Mass persuasion is complete: the persuaded are many and they are happy.

 

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Chapter 16.

Vocabularies Coping with Degrading

  Accumulation of Negative Self-appreciation

Excuse

  Vocabularies of Ostracism

  Victimage and Redemption

        Figure 16.1. Resetting Scales of Evaluation by Redemption Cycles

  Ostracism of the Middle Way

Accumulation of Negative Self-appreciation

In the Prologue of Goethe's drama Faust, The Lord says to Mephistopheles: "Men ever errs the while he strives." Deviations from social norms are always a possibility. In a human society everyone is a sinner, or a potential sinner.

All our propositions about compliance are stochastic in nature, dealing with what is likely to happen, not what is certain to happen. The more prescriptions persons meet in an encounter, the greater the likelihood that they will deviate from at least a few of them. Very active persons run into more prescriptions and are more likely to become deviants. For example, within a few years, school children who had scored high on a scale measuring hypomania, were found more likely to end up in the records of juvenile courts or similar records than were children who scored lower on the same scale (Hathaway and Monachesi 1963).

A simple logic of combining Social Punishment with the Cooley Theorem give us an important derivation: deviations from norms tend to lead to negative self-attitudes.

16:1
"Second Principle of Social Punishment"
People who deviate from the norms in social encounters and nevertheless remain in these encounters develop unfavorable self-images.

It is inevitable that people tend to accumulate a certain amount of negative self-appreciation because of their inability to live up to all the expectations from others, and to norms and expectations men encounter. But the universal human need to preserve a good self-image pressures men to purge themselves from these low self-evaluations. Herein lay some compelling dramas of human interaction.

We need ways of changing norms and ways of coping with the negative consequences of disobedience to norms.

Excuse

The easiest way of purging ourselves of the accumulation of negative self-evaluations caused by our inability to comply with all norms is to relax the prescriptions. 'Relaxation' of a prescription might be conceived as changing its position on a continuum from absolute prescription ("you must") toward permission ("you may") and cancellation ("do as you please"). It is always possible to be excused from obeying one norm if you can appeal to another important norm. A bored guest at a luncheon may excuse himself by referring to another engagement, thus upholding the norm that appointments shall be kept.

When physicians certify that a person is sick, he or she is to be excused from normal obligations. However, the fact that "grounds" are required for these excuses implies that the process is under some form of social control.

Prescriptions are also canceled outside the framework of socially accepted grounds. The significant fact about delinquent gangs is not that they have new norms, but that they have canceled the established norms of adult society and have done so without the approval of anyone but themselves. Relaxation or nullification of society's norms in these youth groups happen when the groups are relatively isolated from established society and rarely have encounters with representatives of adult society that provide them with a positive self-image.

Ostracism

There are limits to the use of excuses, some obvious enough. They will solve the problem of accumulated negative self-attitudes only when they are applied across the board in every encounter a person has. Otherwise, we are back at the starting point: if a person deviates from a norm, albeit canceled in some encounters, but nevertheless retains a favorable evaluation, the entire scale of evaluation is changed so that everyone else in the encounters, who did not cancel the norm, now receives a lower self-evaluation. How does a man rid himself of his accumulated negative self-attitudes in this situation? It would be idle to pretend to know the full answer to this question.

Ostracism is the banishing of somebody from an encounter, from a particular group, or, from a whole society. But the term has become more than a name for exclusion.

Ancient ostracism was a formalized practice of exclusion in the fifth century BC in Athens. On a chosen occasion most every year, the citizens could vote to have ostracism. Then they would write the name on a clay fragment (oyster) of any citizen they thought dictatorial or obnoxious. Provided his name had appeared more than 6000 times, the person most often named had to leave town. The ostracized were allowed to keep their property during their exile, and could return without stigma after ten years. The ostracism was a procedure that defused actual or potential conflicts. It was based on the formation of a public opinion, not on a court procedure.

In modern times ostracism has taken on another meaning. It stands for a practice of exclusion combined with degradation. Here two different vocabularies of motive are joined into one, a very powerful brew.

Informal varieties of ostracism can be observed among children in a school or on a playground when someone is singled out and subjected to collective bullying and name calling, sometimes also physical abuse. Among adults, informal ostracism can be found at workplaces, in associations, churches and neighborhoods. Here the exclusion may also take the form of foul language but more frequently the form of systematically ignoring someone, sending her or him to Coventry. Also here the abuse may become physical as in racial or ethnic thrashing. Research shows that informal ostracism is common in our type of society. (Abrahamson 19XX).

Modern ostracism is a routine in popular entertainment and in news media. In TV shows we can follow a group in a situation with elements of stress, romance and competition. One after another of the participants is declared a failure and pushed out of the group by their own — occasionally even with secret ballots as in ancient Greek ostracism.

In news media the news often consists of reporting someone as a failure in sports, politics, business, arts, morality. Once the journalists and editors of one medium have defined a juicy failure, others join in running the same news with new details. A competitive media drive gets under way, and the sensibilities of the journalists and their bosses are blown away in a circular reaction in the open office landscape of an editorial office. The victim is “hanged out.” There is a sense of elation in the editorial offices if the hunt causes the hunted to step down from a position or go through a humiliating public excuse. And more often than not there is a sense of relief among the general public. On closer look this is often a redemption ritual.

Victimage and Redemption

Bullying and crucifying someone in one sense or another, provides one possible resolution to negative self-images that people have accumulated by simply living in society. This process has been known at least since the sixth century BC when some of the defeated Jewish people were forcefully taken to Babylon as slaves or guest workers. The cycle of redemption with public bullying is not necessarily a religious phenomenon (Duncan 1962, Chapter 9). But it is hard to find a superior version of victimization than the one provided by Deutero-Isaiah:

He was despised and rejected by men, a man of sorrows, and familiar with suffering. Like one from whom men hide their faces he was despised, and we esteemed him not. Surely he took up our infirmities and carried our sorrows, yet we considered him stricken by God, smitten by him, and afflicted. But he was pierced for our transgressions, he was crushed for our iniquities; the punishment that brought us peace was upon him, and by his wounds we are healed. We all, like sheep, have gone astray, each of us has turned to his own way; and the Lord has laid on him the iniquity of us all. He was oppressed and afflicted, yet he did not open his mouth; he was led like a lamb to the slaughter, and as a sheep before her shearers is silent, so he did not open his mouth. By oppression and judgment he was taken away. And who can speak of his descendants? For he was cut off from the land of the living; for the transgression of my people he was stricken. (Isaiah 53:2-8)

To understand redemption as a secular process one must keep in mind that a scale of evaluation, although present in every encounter, cannot be read as easily as a window thermometer: the gradations are not so concrete, and the zero point is not clearly marked. People instead arrive at most of their readings by invidious comparisons. Mr. X is better, worse, or equal to some comparison person. If one can lower the evaluation of a visible comparison person, who is far enough removed so that one does not drag oneself down in the process, one enhances one's own evaluation. This is a resort for those who have accumulated negative self-evaluations and need to return to their over-all favorable self-evaluations. They accomplish this through a rite.

A comparison person, "the victim," who has a known and visible position on the prevailing scale of evaluation, is selected and is publicly and forcibly downgraded and smeared. The net effects are that the anchorage point of the scale of evaluation moves downward; the evaluation of the participants is in this way restored to its former level; and the accumulated negative self-attitudes are canceled. The rite of redemption thus resets the gauges of evaluation in encounters to comfortable levels. The victims serve to keep the self-evaluations of the victimizers intact. The redemption process is probably the most remarkable one of mankind's vocabularies of motives.

In more old-fashioned vocabulary, guilt due to disobedience is atoned by victimization, by unburdening guilt onto a sacrificial scapegoat. You are no longer the deviant; it is the victim. We, the bullying failures, are still upholding the order that upholds us. In all victimization others pay for your sins.

The victim who is to be sacrificed is chosen in two ways: either you find him or her among the most polluted, or you find them among the the least polluted. At Golgotha you have both kinds of victims; Christ as the clean sacrificial agent surrounded by two polluted scapegoats from a prison.

Kenneth Burke found support for these views in the classics of world literature, ranging from Genesis and Sophocles' Antigone to Dante's Divine Comedy, Shakespeare's Othello, and Kafka's, The Castle. Being himself a poet in addition to a critic, he could summarize his theory in a poem:

Here are the steps
In the Iron Law of History
That welds Order and Sacrifice:

Order leads to Guilt
(for who can keep commandments!)
Guilt needs Redemption
(for who would not be cleansed!)
Redemption needs Redeemer
(which is to say, A Victim!)

Order
Through Guilt
To Victimage
(hence: Cult of the Kill)

This poem is what should be left on a blackboard and in the notebooks of the students after the professor has lectured on what is known as “the cycle of redemption."  It is not a magical process, as many think. It has its empirical base in social measurements of evaluation. It represents a forced change in the scale by means of which we are measured in social life. It is not an exclusive religious or moral process as many think; it can be induced not only by priests but by any dramatist, professional or amateur.

In Figure 15.1 there is a graphic rendering of the process among bullying school children; it can easily be translated into mathematics if you can stand to be so cool about a tragic condition of human living.

Figure 16.1. Resetting Scales of Evaluation by Redemption Cycles.

A. Redemption by Using Clean Victim

You are low on an evaluation scale. You respond by degrading

a clean victim, soiling him in dirt.

Although you have not changed your position in reality,

your position on the scale has much improved.

 

B. Redemption by Using an Already Unclean Victim

You are low on an evaluation scale. You respond by degrading

an unclean victim, soiling him in more dirt.

Although you have not changed your position in reality,

your position on the scale has improved.

 

The cycle of redemption is a way by means of which the anchorage point of a scale of evaluation can be moved downward so that everybody except the victim feel more comfortable. A catharsis occurs. The bullying crowds end up feeling good, a fact that makes it so difficult to stop bullying.

This process also answers the age-old philosophical questions why civilized people enjoy seeing tragic plays at the theatre. In his book Why Does Tragedy Give Pleasure? The English Shakespearean scholar Anthony Nuttall (1996) carefully dissects how catharsis and mimesis reinvigorate readers and theater audiences, the majority of which are not evil-minded.

When mass media publicize a person as a failure or deviant, the editors and their audience are fueled by needs to restore or enhance their own self-esteem and to uphold the order that upholds society. The editor's acting is lubricated by appeals to constitutional liberties that let them investigate, ostracize and victimize the powers that be by references to the public's right to know. In fact, the journalists officiate in ancient and often murky rituals with vocabularies of ostracism and redemption. Sadly lacking in both classical and social psychological education, they are often not aware of what they do in their "drives."

Ostracism of the Middle Way

A halfway redemption by using clean victims is provided by 'levelers.' They were originally democratically inclined English sects opposed to church hierarchies. In the process of redemption they do not push clean victims below their own station. They stop the process at the point on the scale of evaluation where they themselves are. Everybody thus becomes equal.

The ethos of levelers can be found in many places. In 1933 the Danish-Norwegian writer Aksel Sandemose wrote a novel called En flyktning krysser sit spor (A Refugee Crosses his Tracks). It takes place in the town of Jante, a thinly disguised version of Sandemose's own hometown, Nykøbing on Mors Island in Denmark. Here the "Jante Law" clearly dictates redemption by bringing every illuminate down to the same level.

Du skal ikke tro du er noe. (You shall not think that you are special.)
Du skal ikke tro du er like klok som oss. (You shall not think that you are as smart as us.)
Du skal ikke tro du er klokere enn oss. (You shall not think that you are smarter than us.)
Du skal ikke innbille deg du er bedre enn oss. (Don't fancy yourself as being better than us.)
Du skal ikke tro du vet mer enn oss. (You shall not think that you know more than us.)
Du skal ikke tro at du er mer enn oss. (You shall not think that you are more important than us.)
Du skal ikke tro at du duger til noe. (You shall not think that you are good at anything.)
Du skal ikke le av oss. (You shall not laugh at us.)
Du skal ikke tro at noen bryr seg om deg. (You shall not think that anyone cares about you.)
Du skal ikke tro at du kan lære oss noe. (You shall not think that you can teach us anything.)

The Jante Law is said to apply to the entire Scandinavia during the entire transition between agricultural Gemeinschaft and an industrial Gesellschaft. In 1969 in Sweden it became a political program with Alva Myrdal's so-called Equality Report presented to the Social Democratic Party Congress (A. Myrdal 1969). It argues that equality should not only mean equal opportunities for all citizens but also a more equal outcome of their efforts. The statistical measures of economic equality of outcomes, the so-called Gini-coefficients, show the Scandinavian countries with top scores in some international comparisons.

Redemption makes everyone except the victims feel better. A middle-way redemption with ostracism, fueled by a passion for equality of outcome, also results in more favorable self-images. In 1974 George Gallup conducted the first worldwide poll in which people were asked about how happy they were. At that time, the Scandinavian countries turned out to be the happiest. This finding has also turned up in some other international polls on happiness.

Surprisingly, the utilitarian goal of greatest happiness to the greatest number of people can be achieved by ostracism stopping at half-way redemption. The widespread good feelings among those who practice the Law of Jante is their kind of happiness.

Is happiness achieved by the Jante way worth it? My answer is No. The Jante Law puts a dead hand over mankind's growth into a many-splendored society — in Scandinavia and elsewhere. In a many-splendored society there is much joy in becoming rich, powerful, and learned. In a many-splendored society there is excitement in acquiring an exquisite taste, or, in finding closeness to the sacred. In a many-splendored society there is a justified pride in a moral rectitude achieved as a matter of course and conscience. A many-splendored society is the very opposite of Jante.

This ends our enumeration of compelling vocabularies.

 

Please send your comments by email to the author.


 

 

Chapter 17.

Justifying and Impelling Vocabularies Writ Large: Conscience and Non-Violence

 
 Combining Justifying and Impelling Vocabularies

       Figure 17.1. Crossing Justifying and Impelling Vocabularies    

    Discarded Reifications

 Civilization: Impelling Vocabularies instead of Violence
    Caution about the Designation "Civilized"
  An Etic Conception of Impelling Vocabularies: Totems and Deities
  Leviathan and Impelling Vocabularies
  Coercive Use of Justifications and of Impelling Vocabularies
    A New Quiz

Combining Justifying and Impelling Vocabularies

We recall that 'vocabularies of justifications' are words we use to motivate our own actions. 'Impelling vocabularies'  are words that others direct to us to motivate us to engage in an action.

We reach the pinnacle of social motivation when we add appropriate justifications to compelling vocabularies. A compelling vocabulary is one string of words, the justifying vocabulary is another. Justifications are not necessarily echoes of the impelling words. In general, justifications contain more cognitive elements than impelling vocabularies. The two may have some synonymous ideas and some different ones. They are like the left and right parts of a zipper, and the part with the pulley of the zipper is the impelling vocabulary. Sociologists may recognize these parts as somewhat similar to "structure" and "culture" in the way Margaret Archer (1996) specify these terms.

When matched, joined, and closed all the way, the zipped garment is tightly held together as if it were made of one cloth. The impelling vocabulary is now consonant with and virtually synonymous with the justification, although the words used may differ in places. This is the ideal type of social motivation. The dual strings of impelling vocabularies and justifications mirror one another like a dual helix in DNA. The action promoted by this grip is presented and ready to be reproduced without deviance unless stopped by external factors. Many psychologists and sociologists have presented this situation as one of "internalization" of norms or of culture, norms moving to the inside of an individual, a misleading image in my view.

In real life, a zipper is not always in place and working. We have several cases of matching and mismatching between compelling vocabularies and justifications to consider. Figure 17.1 brings some order into the details.

Figure 17.1. Crossing Justifying and Impelling Vocabularies

Impelling vocabularies
such as regulations (jurisprudence, rights, and laws), vocabularies of likes and dislikes, identities and honor, vocabularies supporting self-images that can cope with anomie and with degrading

Encouraging

Absent

Discouraging

Justifications

Encouraging

A

B

C

Absent

D

E

F

Discouraging

G

H

I

The ideal type of motivation is represented by case A in the table. The same action is encouraged both by impelling vocabularies and justifications. Case I in which both discourage an action is also of this strong kind. Cases A and I together represent "consent of the governed." You want what you are told.

17:1
"Consent of the Governed"
In a symbolic environment, the greater the consensus between impelling vocabularies and justifying vocabularies, the greater the likelihood that the consensus is realized in compliant actions.   

To create the consent of the governed is a key to efficient leadership. There are no divine rights for kings, dictators, or colonists to rule. (Nor for that matter for prophets and millionaires.) John Locke's idea that a government's right to use its powers of coercion should rest on the consent of the people presumes that our proposition 17:1 has empirical validity. His idea, as we all know, was also central to the fathers of the United States.

Case B in Figure 17.1 does represent a person's justification without support from an impelling vocabulary, nor meeting resistance from other actors. Here persons are free to act according to their chosen justifications. In case H we have a mirror situation where an individual's justifications do not meet any resistance from impelling vocabularies in his encounters. The choice of being a vegetarian or not is often of this kind.

In cells D impelling vocabularies encourage something that has no counterpart of justification. In cell F they discourage something that has no corresponding justification. Most of the time in these situations convergence and compliance take place; after all, the vocabularies are impelling. However, in the reasoning of the individuals involved this is an optional convergence and compliance. When no one is watching, no harm is felt at disobedience. Such is the situation of the fawners who adopt to their significant others when they are observed by them, but otherwise ignore their wishes.

In cases C and G the justifications and impelling vocabularies are at odds.  Individuals in these predicaments are torn between the impelling vocabularies in his encounters and the justifications that are products of their own language brains. In the instances marked C, the justification encourages and the impelling discourages. In G, the impelling from outside encourages and the justification resists. Such cases are often called "conflicts of conscience." We recall that Alfred Verdrass, a spokesman for natural law, preferred that conscience rules over compelling laws in all conflicts involving human dignity. Our presentation of organized civil disobedience saw this stand as legitimate. Strong justifications, such as the American Creed, were also ultimately victorious in the civil strife against legal discrimination of Blacks in The United States.

Periods of prolonged and visible discrepancies between long established justifications and the impelling vocabularies in actual use may easily become crises focused on some "affair." In the Dreyfus affair, for example, the justifications of the majority of French citizens were contrary to the anti-Semitism and public lying by the establishment. Émile Zola's famous open letter "J'accuse" on January 13, 1898 to the French President made the discrepancy visible in a most effective way. Again the ultimate outcome was in favor of the justifications rather than the impelling vocabularies that were carried out at the time. One may in the same vein cite the role of Alexander Solzhenitsyn whose chronicles of Stalin's tyranny by police, courts, and prison camps undermined the Soviet regime.

We may summarize one of these insights into a very tentative Proposition of Dominance of Justifications. At present it seems based on more hope than evidence.

17:2
"Dominance of Justifications"
In prolonged conflicts over human dignity between vocabularies of justification and impelling vocabularies, the former tend to prevail.

Discarded Reifications

After the above discussion we should be ready to dispense with two reifications in social science. We have been taught that "internalization" is a real and actual embedding of social norms into a human personality. But it is rather a relation, a positive correlation, between two language products: impelling vocabularies and justifications. We have also been taught that "conscience" is an actual faculty, a compass that shows how we ought to behave. But conscience apparently stands for cases where justification override other considerations, and it is thus also a relation between language products.

It happens in science that reified concepts become unnecessary. To astronomers and physicists, ether was once a medium filling all unoccupied space; it transmitted heat and light just as air transmitted sounds. Ether escaped tests by experiments, and finally in 1905, Einstein's special theory of relativity eliminated the need for this medium and replaced what it was supposed to explain with equations.

Mankind's transmission of heat and light was not affected by this change in physical theory. Likewise, the behavior of mankind will not necessarily be affected by a scrapping of the reifications of the phenomena of internalization and conscience in social theory.

Civilization: Impelling Vocabularies instead of Violence

When our view of man and fellowman is inspired by our pre-language brains, any community seems founded on murders, massacres, and rapes. Cain clubs Abel to death, Romulus kills Remus. Zeus rapes Europa. In this view, the key elements in the social order are to identify enemies, to celebrate the in-group, to exercise sexual appetites, and to defend and extend territories by means of organized violence.

When our view of a society is inspired by our language brain the situation is different. Now we see man and fellowman exploring and persuading one another about their relations, their environment, their mutual survivals. In this view, the social order begins when people gather in the commons to discuss mutual problems and decide how to cope with them. Their talk may, of course, be dominated by magic, and spuma, and may not help them much in solving their real problems. We like to think that more civilized decision-making is characterized by a minimum of such diversions.

Robin George Collingwood in his 1942 book The New Leviathan describes “civilization” as a context in which reasoned debate between individuals of different standpoints can evolve without bigotry and bloodshed. It was a brave definition in that year because it pointed at both Hitler's Nazism and Stalin's Communism as plainly uncivilized.

Violence has many faces. Not all violence is naked; some carries clear symbols and messages. The violence of the Holocaust is an extreme rejection of persons who are different as described in Proposition 12:1 on dissimilarity and dislike, augmented by the Third Principle of Magic to produce vocabularies of racism. Violence against a victim is part of the degradation element in a ritual that was presented above as victimage and redemption. A fortification — particularly in the form of an old-fashioned castle — is not necessarily only a response to the violence of an enemy. Our discussion of stratification and rewards in the economy suggests that it may also serve as conspicuous consumption of a king who bent on impressing others with his wealth and standing. A battle of armies may be a "drama" carried out in a "theatre" of war.

Without losing meanings embedded in sentences with many swearwords one can reduce the number of curses, as do polite and well-bread people. What you mean can be made perfectly clear with or without the bad language. The same is true about violence that carries meanings. The violent content can by reduced and compensated for by an increase in the content of symbols. Thus civilization is incremented.

BIO  In the new century we can do the delineation of civilization with help of brain research. Societies have four options in using the non-language brain with its resources of physical violence and the language brain with its resources of impelling vocabularies:

1. Let the non-language brains battle non-language brains, e.g. violence against violence, one person’s sexual urge against another's, my tribe's war dance against your war dance.

2. Let the non-language brains battle language brains, e.g., use violence to suppress opinions, human rights and  turn parliamentary debates into shouting contests.

3. Let the language brains battle with the non-language brains, e.g. in non-violent resistance, in preaching humanitarian preaching against reliance on calculations made by a cold mathematical brain.

4. Let the language brains battle other language brains, e.g. settle arguments by words instead of violence.

A society is civilized — defined as civilized — when its main line of coping with conflicts meets words with words, and I mean words alone (Option 1) The ancient Athenians made this choice for life inside their city.

The whole of Hellas used once to carry arms, their habitations being unprotected and their communication with each other unsafe; indeed, to wear arms was as much a part of everyday life with them as with the barbarians. And the fact that the people in these parts of Hellas are still living in the old way points to a time when the same mode of life was once equally common to all. The Athenians were the first to lay aside their weapons, and to adopt an easier and more luxurious mode of life. (Thucydides, 431 BC. Chapter 1, para. 6.)

The Romans continued the effort to keep their capitol free of warriors. Only by invitation could its own army march through Rome in a parade of triumph. This was the start of a long and still unfinished journey to confine the use of violence and weapons in a community to specially trained and regulated marshals and warriors. Ballots rather than bullets is the modern version of this credo.

Organized violence (armed forces) may rightly be used in rebellions and wars against governments and groups who deny freedom of speech and opinion, or against those who use freedom of speech to entice violence against peaceful others. For to use words to incite violence against civilized people is not civilized.

Non-violent resistance to an enemy using violence (Option 3 advocated, for example, by Mahatma Gandhi ) is also a civilized design. It is never civilized, however, when non-violent words are met with violence and are suppressed by violence (Option 2).

It may seem self-evident that Option 1 with raw power against raw power is inherently uncivilized. And so it is, and so it has been in most instances. However, as we just implied, it is a civilized duty to meet violence with violence when, and only when, it is necessary for the survival of civility. Then the civilized part of mankind must have the ultimate resource use force to fight the uncivilized who threaten the supremacy of the language brain that gave us human dignity and the rights of man.

TECH  Powerful forces in society come into play when the pre-language brains and the language brain pull in the same direction. This happens, for example, when the language brains organize collective action to the build and maintain shelters and temples — most dramatically illustrated when mankind built its pyramids. It also happens when language brains organize collectives of people to use concerted violence — that is, organize for mankind's wars. Like it or not, most states have evolved within borders set by wars.

The Chinese civilization had its Great Wall to keep out violent invaders; the wall was to separate people ruled by primordial impulses from the Chinese own civilized way of life. It was originally about 5000 kilometers long, built of stone, wood, grass and dirt. The Wall was renovated and extended under the Ming Dynasty (1368-1644) to some 6400 kilometers. Now bricks were produced in kilns set up along the wall. The bricks were transported to the construction project in the mountains by men, donkeys, and mules carrying them on their backs and also by goats with a brick around their necks.

You can see the Great Wall as a kind of border between territories ruled in the main by reptilian brains and territories ruled primarily by language brains. The emperors military force elaborated by language brains stays superior to the force of invaders dominated by pre-language brains. Regardless of its military merit, you can also see the Great Wall as a kingpin or a symbol for the sense of security and superiority of the Chinese civilization (Lovell 2006).

Caution about the Designation "Civilized"

Our notion of being civilized joins descriptions in social science with some evaluations common in public criticism.

As scholars we defined 'civilized' as a descriptive term, meaning something guided, not by pre-language brains, but by language brains preferably stripped of magic, spuma, and defensive bilge. To be "civilized," however, is not only a descriptive attribute; it is also a value judgment. I and numerous others welcome the hidden values involved in the notion of being civilized. Others do not. They want to stay in touch with more corporal impulses of their reptilian brains, including the ability to inflict pain and death on others. They often do so with a sense of elation. And, they celebrate those who can do it without any feelings of pity or remorse. In modern politics they are called fascists. They are insults to civilized living.

Given our terminology, it is not at all certain that a religion is civilized. Here is an illustrative Muslim hadith:

Abu Huraira reported Allah's Messenger (may peace be upon him) as saying: The last hour would not come unless the Muslims will fight against the Jews and the Muslims would kill them until the Jews would hide themselves behind a stone or a tree, and a stone or a tree would say: Muslim, or the servant of Allah, there is a Jew behind me; come and kill him; but the tree Gharqad would not say, for it is the tree of the Jews. (Sahih Muslim, Book 041, Number 6985. )

This full-fledged illustration of our forth principle of magic — that all happenings and creations are willed by some being — and its blatant anti-Semitism constitute a clearly uncivilized position. A hadith is a saying by Muhammad, collected in the Middle Ages, and authenticated by questioning people who based their knowledge on earlier authorities who attributed the utterance to the Prophet. We better treat this one is as valid during the high middle ages, rather than at the time of the dawn of Muslim religion in early middle ages.

In the 21st century a new specter runs through the Western World, the ugly face of terrorist violence by Jehadists, holy warriors, who are often called "Islamic" to distinguish them from more peaceful Muslims and from Islamite civilization. It is quite correct to call the suicide bombings of civilians in the name of the Islamic holy war as uncivilized. And, of course, it is correct to label suicide bombings by Tamilian Tigers of Hindi persuasion uncivilized, just as we have every right to pin the label uncivilized on the many fierce religious wars in Christian history. The civilizing of the religions of the world is an unfinished business for mankind.

Note. Since I first wrote this in 2005, elections have been held in Afghanistan and Iraq. In both places, but particularly in Iraq, the election process was accompanied by guerilla warfare, including suicide bombers from Islamic groups who have minimal interest in resolving political conflicts by discussions and the ballots. After the initial rally after the 9/11 Al Quida attack on the World Trade Center in New York and the Pentagon in Washington, the publics in Europe and North Americas, faced with the sad aftermath of the US-led invasion of Iraq, have shown a diminishing resistance to Jihad violence. It will be noted by future historians that the political left in the United States and Britain, following their original (and civilized) opposition to a poorly planned and executed occupation, did not support civilization in the form of democratic elections when they were held in Iraq (Cohen 2007). The European response in the beginning of the 21st century to Jihad lacks conviction. The same might eventually be said also of the American effort in the post-Bush era. If so, it will remain as an historical mission of India or China to civilize violent Islamic movements and curb their most violent roots, the Wahhabi tradition in Saudi Arabia, of which Al Quida is the most well-known expression. End of Note.

The sectarian Muslim violence in India, Iraq, Israel and some some Western cities is ironically enough financed by the diversion of European, American, Japanese, and Chinese payments for oil, for which all the latter have had an insatiable demand. Financed by this money, Wahhabi ideas have found their way into the mosques of almost all Muslim countries, shifting the attitude of Islam from peace to assertion, and providing support to radicalized young men.

It is another important observation in the early 21st century that rulers everywhere with access to an abundance of oil income become less interested in the democratic consent of the governed than rulers who are dependent on tax money from their governed. Venezuela under Chaves and Russia under Putin are illustrations. One shall not expect the leadership in oil economies such as Saudi Arabia, Iran, Iraq, Libya, Nigeria, or the Sudan to be eager for a transition to rule by the voice of the people so long the rest of the world is dependent on their oil and pays them good prices for it so they do not have to ask their own people for any substantial tax support.

Organized Violence

Violence may be part of the activity of an organization with commands, intelligence, and tools (weapons). Such organized violence is a far graver problem for mankind than spontaneous acts of violence. A small organization that does not shirk from using violence can subdue a whole society that has lived peacefully and has learned to avoid violence as far as possible.

Organized violence today — by states, mafias, or terrorist networks — has at its disposal cheap technical, chemical, and biological weapons that can be transported anywhere on earth. It can effectively kill, paralyze, and subjugate civilized people. Prevention is both difficult and extremely expensive — as was the Great Wall of China.

It is a persistent and nearsighted misunderstanding that organized violence is found only in the societal realm of the body politic in the form of police and defense forces. In reality organized violence may be found in a business organization. One such, the East India Company of Britain that had a charter that included an army that subjugated the entire Indian subcontinent i.e. present-day India, Pakistan, Bangladesh, and Burma to the Empire. Not only popes have had armies, but many European bishops in the Middle Ages had their armies. President Bush thought that his Iraq was over when he had defeated its political ruler Saddam Husain only to be faced with   priests such as mullah XX who had his own militia.   

 

An Etic Conception of Impelling Vocabularies: Totems and Deities

Impelling vocabularies is a technical term describing language with much leverage to shape actions and societies. It is an emic term, not an etic one, to use a distinction from anthropology that we earlier have discussed.

What do people in their own words call such sets of words as impelling vocabularies? What do they call the sum total of what hits them with an almost overwhelming force that is hard to resist? What is this powerful phenomenon that defines their identities and steers their lives?

A clue to the answer was found by Émile Durkheim (1912) when he studied Australian totemic religion. A common answer to such questions in primordial societies is to mention a totem or deity. Totems, Gods and devils have the attributes of being overwhelming and steering man's life. The Australian aboriginal, says Durkheim,  was "not deceived when he believed in the existence of a moral power upon which he depends and from which he receives all that is best in himself: this power exists, it is society." Durkheim's classical conception became that "God is society, writ large." We could use a more manageable and precise formulation: "the Gods are emic names given to impelling vocabularies, writ large."

We will pick up this thread when we deal at length with religion. Here it suffices to mention that this important discovery does not at all exhaust the content and meaning of the realm of religion.

Leviathan and Impelling Vocabularies

Dostoevsky, Nietzsche, and Sartre have contended that if there is no God, everything is permitted. This may be true as stated although it is actually a common misquote since none of them actually said it in so many words. But it is more certainly true if specified our way: "without God = without impelling vocabularies" the life of man would become "solitary, poor, nasty, brutish, and short". The latter were the memorable words that Thomas Hobbes used when he in Leviathan (1651, Chapter 16) described societies without any all-powerful sovereigns that degenerated into a "war of all against all." Leviathan is an unbeatable monster.

Hobbes gave the sovereign's realm, the body politic, an exceptional position in society. Only by its power and its resources of violence could peace be obtained and retained. In a many-splendored society, however, we see the polity as just one realm among others. We now use Hobbes' same words, not to present an image of societies that are without Hobbes' Leviathan-like sovereigns, but societies without impelling vocabularies. That would be societies that lack regulations (jurisprudence, rights, and laws), vocabularies of likes and dislikes, identities and honor, and societies that lack vocabularies supporting self-images that can cope with anomie and with degrading. In such societies life for humans would indeed be solitary, poor, nasty, brutish, and short.

Impelling vocabularies, preferably locked in by justifying vocabularies, not all-powerful sovereigns with their resources of naked and organized violence, are the requirement of a society in which human life is raised above the level of everyone's war against everyone else. This is an important conclusion.

Coercive Use of Justifications and of Impelling Vocabularies

We suggest that compelling vocabularies locked in by justifications can substitute for much organized violence in human societies, something that cannot readily be said of animal societies without a language. There is just so much force in that compelling vocabularies and the justifications that we have identified that much violent force might be unnecessary. We challenge brute force by the use of vocabularies of motives.

But let us not shy away from the possibility that the use of naked violence and the use of compelling and justifying vocabularies join forces to work to the same end. This is a recurrent theme in dystopias such as Aldous Huxley’s novel Brave New World (1932) and George Orwell's novel Nineteen Eighty-Four (1949). The theme is evil: preventing free people from developing. In Huxley babies are conditioned from birth. In Orwell adults are isolated inside a totalitarian symbolic environment of indoctrination.

Freedom of speech must be suspended for such processes to work. This requires physical coercion. One must also suspend freedom of physical movement, so that the subjects cannot move away from indoctrination. This requires surveillance and more physical coercion. The procedures are usually called “re-education” or "rectification" or some other term that hides the element of violence. It can be collectively organized and uniform, or, it can be individually tailored and detailed.

Mao Zedong's re-education program during the cultural revolution 1966–1976 illustrates mostly the former. City dwellers were forced en masse to live in rural districts to purge themselves of bourgeois sentiments and learn how to live collectively. The Chinese Communist Party also arranged local public sessions with forced attendance of people who more or less arbitrarily were called bourgeois or rightists. They were ridiculed and degraded for their views, along with renegades from the party. The spirit and self-evaluation of captured men were broken by bodily exercises such as being hanged by arms and legs like an airplane. The spirit and self-evaluation of captured women could by broken by removing their hair, a shameful appearance in China. These processes ended in suicides for some, and for most others in begging to be taken back into Communist grace and communion. (Fairbank & Goldman 19??)

The individual approach to re-education is illustrated by the treatment of Pu Yi, who was enthroned as Emperor Xuan Tong at the age of three — the tenth emperor of the Qing Dynasty and the last emperor of China. The House of Qing was toppled in 1911. The disposed emperor collaborated with Japanese invaders. After Word War II he was returned from exile in the Soviet Union into the hands of Mao, who decided to re-educate him. Pu Yi was declared reformed after ten years in a Fushun War Criminals Management Centre in Liaoning province.

We recognize both in the collective an the individual re-education, not primarily the power of the torture-like behavior that was used, but the merciless use of impelling vocabularies against captive persons. For example, here are application of Propositions 12:1 on Dissimilarity-Dislike, 13:1 on The Cooley Theorem of the Looking-glass Self, 14:2 on Threats of Anomie, 15:1 on Identity Maintenance, 15:3 on Socially Rewarded Convergence, and 15:7 on Socially Induced Compliance.  We also recognize the good feelings that the tormentors achieved by processes of victimage and redemption described at the end of chapter 16. They show that the cruel re-education actually was a pleasing experience for "the educators" and improved their morale.

In this work on social science I shall not go into details of the receipts used for re-education; that would be the equivalent of publishing the instructions for building the atomic bombs in a textbook in physics.

A New Quiz

We began this writing with a pop quiz. The time has come for a new one:

"If men were ruled by words rather than swords, we would not have violence."
 A) True
 B) False

"True" you might have said since since you know the decisive place of the language brain in civilization. But we know that violence is not only a bodily spontaneity originating in the pre-language brains. "False" is the right answer. Violence among humans is close at hand (but restrainable) in several civilized products of the language brain, for example, in vocabularies of likes and dislikes, inclusion and exclusion. In jurisprudence it is present as legitimate police violence. Violence emerges also in the cycle of redemption with a "cult of the kill," to use the words of Kenneth Burke.

But none of these forms of violence are as devastating as the ordinary wars that have plagued mankind. Military violence is a civilized duty as a last resource against those who use violence to suppress freedom of expression and movement. But most wars in history have been fought over other issues. They were avoidable wars that with the spread of civilization are replaceable by an efficient use of impelling vocabularies.

Compelling violence of the past is to a considerable extent already replaced by impelling vocabularies. Practitioners of contemporary history and statistics who keep track of what happens in world can write reports to the tune "Where have all the soldiers gone?" The World Wars of the twentieth century with huge number of men in arms seem inconceivable in the twenty-first century. Such is at least the prospect in an age that may be called "The Century of Diplomacy." Unfortunately, as we have noted, media and their journalists find it more necessary for their survival to publish what is disturbing rather than what is normal, so most people do not seem to know how civilized we have become.

 

End of Book 3. To Book 4.

 

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Book 1
Symbols
(done)

Book 2
Edifice
(done)
Book 3
Vocab-
ularies
(done)
Book 4
Realms
(soon)
Book 5
Coping
(still
scraps)

Appen-dices:
Methods
History

Preface
Table of Content
Bibliography